Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Event Marketer
SEPTEMBER 11, 2023
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.
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