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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

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Corporate Event Themes: 45+ to Choose From

Attendease

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. What Are Creative Themes for Corporate Events?

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. HIGH-TECH SANITIZATION. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. MERCEDES-BENZ.

2021 132
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Trade Show Booths: 100 Best Ideas for 2022

EventMB

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. At CES 2018 Google had a huge presence showcasing their products and cool tech. These booths drive traffic very well.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. On the 14th green, the Mastercard Palmer Patio treated cardholders to air conditioning, a variety of seating options, a bar, and complimentary food and non-alcoholic beverages.

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Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast

Event Marketer

How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

2021 111