SmartMeetings

JANUARY 2, 2018

hotel market collected an estimated $2.7 billion for all manner of fees and surcharges, according to Bjorn Hanson of New York University Preston Robert Tisch Center for Hospitality and Tourism. Hotels in major cities such as San Francisco call their daily fee an “urban fee.” Last year, the U.S.

Negotiating 56

Negotiating Hotels Food and Beverage Contracts 56

Master the Event

FEBRUARY 11, 2024

There’s no doubt that a meeting and event planner wants a CVB (Convention and Visitors Bureau) to assist them with their planning needs when bringing a group or convention to a particular city. A CVB is basically a marketing division for the city that they are in. What exactly does branding a city mean? That’s branding.

Food and Beverage 40

Food and Beverage Meetings Hotels Negotiating 40

Event Marketer

JANUARY 22, 2024

Fun fact: Resy negotiated with its restaurant partners to hold the reservations for dates two weeks out—something that could help out last-minute planners or forgetful partners ahead of Valentine’s Day. and New York City. Agency: 160over90. Crash a wedding, but make it a branding moment.

Food and Beverage 84

Food and Beverage Social Media 2022 Negotiating 84

Smart Meetings

NOVEMBER 1, 2021

Courtney Stout, director of group sales, New York Marriott Marquis , New York City. New York City is the financial capital, a desirable location and an exciting destination; it’s accessible. Tracy Barr, director of sales and marketing, Sheraton Grand Los Angeles. of meeting space.

Food and Beverage 111

Food and Beverage Venues Hotels Telecommunications 111

Planning Pod

JANUARY 17, 2017

Long ago when I ran a marketing agency, I was accustomed to contracting with a vendor for a specific use on a specific project and then negotiating with them for that particular deal, hoping they would come down in price for the promise of more business from me down the road. Negotiate contracts with ferocity.

Food and Beverage 133

Food and Beverage Negotiating Contracts Hotels 133

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60