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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. Consider including your booth number, social media handles, and a special show promo code inside each bag.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Cultivate a social media presence and run digital ads focused on their location and healthcare interests. Their website banners, email blasts, and social media posts can reinforce your outreach. Don’t underestimate good old-fashioned word-of-mouth! Next, leverage digital platforms to connect with your audience.

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Fast Forward 15 launches annual charity initiative

Prestige Events Magazine

Fiona Robinson, Newlife’s CEO, said: “We’re delighted to be partnering with Fast Forward 15 for the Beyond Labels boutique, where you will be able to buy brand new fashion from leading High Street names for a fraction of the price.

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THE ART OF DESIGNING AN EVENT SPONSORSHIP PACKAGE

AIDA Event Tech Digest

This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”. P&G’s booth theme, Black.

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