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‘Hybrid Events Are Here to Stay’

PCMA Convene

What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medical meeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I

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Design Thinking: An Event Strategists’ Toolkit

PCMA Convene

Moreover — considering ITA’s lofty goal of making sustainable travel a vehicle for combating global poverty and inequality — Louise wanted to make the 2017 Travel + SocialGood Summit held in New York City last November into a catalyst for change. They leave with a stack of business cards — and also leave feeling a little bit overwhelmed.”.

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