InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Event Industry News

DECEMBER 9, 2019

Event organiser, Informa Markets, has announced the appointments of Mark Temple-Smith as chief operating officer (COO) of the company, and Nancy Walsh as president of its fashion business, which includes leading brands such as MAGIC, COTERIE, PROJECT and PROJECT WOMENS. Both will be part of the company’s senior management team.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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Bizzabo

OCTOBER 12, 2020

From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. Augmented reality.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Event Industry News

FEBRUARY 20, 2020

Global electronics brand, Samsung, and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday 11 th February. Here, the brand unveiled its Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices.

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Event Industry News

DECEMBER 15, 2021

Love it or hate it, the metaverse is already impacting the events landscape and changing audience expectations, particularly among tech-savvy and easily distracted Millennials and Generation Z. Social activism will be fuelled by virtual event tech. The metaverse will change expectations for event experiences. Asynchrony is in.

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Event Marketer

FEBRUARY 7, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Location: Entrance.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Events like Marketing Nation Summit are turning up the volume on their voices. Those speakers aren’t just talking back at home, though.

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Management Events

DECEMBER 14, 2021

The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. A growing number of companies, from fashion to furniture , are also embracing the circular economy to reduce waste and extend product lifecycles. . Rethinking Retail Marketing Strategies .

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Event Industry News

OCTOBER 15, 2019

visit for the Dalai Lama, the prestigious AFI Awards (equivalent to the BAFTAs) as well as numerous shows and events which took place during various Australian fashion weeks. Along with global CEO René Célestin, Chris opened the OBO London office in 2014, when the Victoria’s Secret Fashion Show moved from US to the UK. Event Tech.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

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GEVME

AUGUST 15, 2019

It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. The top 5 event tech trends of 2019–2020. Using wearable tech wisely. The top 5 event marketing trends.

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Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. We had subtle clues for what was to come in season two and every detail had meaning.”

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PCMA Convene

JULY 8, 2022

You cannot simply build and market the event like you used to and expect everyone to come back. Ensure all your teams and partners are actively working together to design, build, and market the event. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

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zkipster

NOVEMBER 8, 2016

She’s far-travelled, multilingual, and a New Yorker long enough to understand what’s needed to produce events in the world’s most competitive market. The post Event Planners on Tech: Lara Maric, Events Ambassador at IVY appeared first on. Lara is a true event planner, and not just during office hours. “My

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Cvent: Event Marketing

OCTOBER 16, 2018

CORT Events assisted in the inspiration and execution of the Corporate Event Marketing Association (CEMA)’s annual conference, CEMA Summit 2018. They stay connected through email all day, but still appreciate an old-fashioned notebook and pen to jot down notes of inspiration.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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Event Industry News

MAY 3, 2019

In the next three years, 80% of Business Event Professionals will be utilising blockchain technology across their event portfolio enterprise, be it via their own tech or tech provided by a third-party solution provider. Education: all certification credits will be tracked in a uniformed fashion. Reveal the Authors.

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Event Industry News

NOVEMBER 3, 2020

With event marketing and registration, the Virtual Space, and GoLive! To find out how easy it is to plan professional and immersive virtual or hybrid events, book a meeting with EventMobi at Event Tech Live 2020! Sponsored Content.

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Event Industry News

FEBRUARY 27, 2020

Folk Hero was established by award-winning brand strategist Rob Klingensmith, who has spent more than 20 years crafting brand stories for fashion, lifestyle and tech brands. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win. Rob Klingensmith.

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Event Leadership Institute

MARCH 8, 2018

Today’s event marketers are tech savvy and data driven. These four tech tips will help you use data to engage your audience and keep your event/tradeshow in the green. Marketing Automation. Marketing Automation. Marketing automation can help you define and segment your audience to deliver the right message.

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All Seated

DECEMBER 27, 2021

And two, is the market actually ready for something new/different? Once we have these answers, we can then apply the discussions and build the tech to fit the market needs. The market is shifting at such an incredible speed that we sometimes feel as though we cannot catch up with development for the demand.

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Event Industry News

JANUARY 10, 2019

All event designers must also keep a close eye on the rise and rise of influencer marketing. Last year, Paris Fashion Week opened their show, with all the high-end designers you would expect, only all the models were YouTube and Instagram influencers. This is not just a digital phenomenon.

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Event Industry News

DECEMBER 6, 2022

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media.

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SpotMe Blog

JULY 6, 2021

Catch the latest episodes of The Event Marketing Show ! ” – Rhian Berry, Marketing and Events Manager at EventMind. Event companies or event organizers that used to only think of event content in discrete units over one, two, three or more days, now need to think in a 365 day fashion. . You just might learn something.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. But what does it really mean to add value to events?

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Event Industry News

DECEMBER 6, 2018

Next month see’s the launch of Origin, a new immersive, hi tech, sensory experience based at The Ministry in Borough (London). The company has been the creative vision behind film premieres, fashion shows, audio-visual displays at conferences and interactive technologies for brand activations.

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All Seated

APRIL 3, 2019

Every brand is looking for the next big thing, and that next big thing includes incorporating Augmented and Virtual Reality into your marketing plan. While it may not be a first on everyone’s marketing list, companies big and small are already including the forward technology into their branding. Topshop Runway.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

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Ins'Tent

JANUARY 13, 2020

With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. Electronics & Tech.

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Event Industry News

MAY 28, 2019

We’re now able to help them ensure they maintain consistency of messaging, yet also ensure their campaigns are delivered authentically in local markets. Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why? It was a tragic loss for us and for the world at large.

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