Event Industry News

SEPTEMBER 21, 2018

Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.) The design potential and impact on the fashion industry is very exciting.”.

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Fashion 2018 Technology 2006 69

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Marketing Fashion Education Apparel 114

Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. For New York Fashion Week, it’s fashion and nightlife. For New York Fashion Week, it’s fashion and nightlife.

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Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The project was a Barbican-wide initiative involving the Development, Retail, Marketing, Communications, Creative Learning, Business Events and Projects teams.

Sponsorships 56

Sponsorships Fashion 2018 Retail 56

AIDA Event Tech Digest

JUNE 17, 2020

This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.

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Sponsorships Fashion Event Apps Social Media 40

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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Fashion 2023 Sponsorships Technology 108

Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

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Sponsorships Event Apps Fashion Events 207

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Don’t underestimate good old-fashioned word-of-mouth! Consider tailoring sponsorship packages for greater visibility throughout the event.

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Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. Market research and recruiting.

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2030 Sponsorships 2007 Fashion 101

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. Create a stronger impression with fashionable badges featuring a logo, name, and signature colors that identify your brand—or the brands of attendees. Win big with event sponsorship.

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2023 2024 Sustainability Sponsorships 90

Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

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2022 Sponsorships Fashion 2021 82

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. As the fifth-largest company in the U.S.

Sports 105

Sports Tech Sponsorships 2022 105

Event Farm

MAY 5, 2021

Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. However, masks have become a personal fashion statement, so keep that in mind. . Mask monitoring.

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2021 Event Planning Insurance Transportation 306

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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2024 Technology Fashion Tech 112

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. FN and rivet, plus a host of sponsors.

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2024 Fashion Entertainment Social Media 100

Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

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2024 2025 Entertainment Fashion 87

PCMA Convene

JULY 8, 2022

You cannot simply build and market the event like you used to and expect everyone to come back. Ensure all your teams and partners are actively working together to design, build, and market the event. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

GEVME

JANUARY 26, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . These leads are the main reason why brands do sponsorship in the first place. . Conclusion.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

Event Marketer

APRIL 11, 2024

VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

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Retail Sports Fashion Conference 94

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Industry News

SEPTEMBER 20, 2019

Event planners are confirmed to attend from over 800 high-profile brands, including Amazon, BCD Travel, Bloomberg, British Airways, British Fashion Council, Capita, Investec and PricewaterhouseCoopers (PwC). Exhibitors confirmed to date include Edwardian Hotels, National Gallery, Royal Museums Greenwich, The Brewery and The Hurlingham Club.

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Sponsorships Negotiating Fashion 2019 60

Event Marketer

FEBRUARY 7, 2022

“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Agency: Revolution Marketing). Location: Entrance. Art Installation: Entes. Sponsor: Splash Blast.

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2021 Fashion 2020 Tech 115

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

Apparel 103

Apparel Sponsorships Retail Social Media 103

Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

Sports 73

Sports Fashion Hotels Hospitality 73

InitLive

SEPTEMBER 3, 2019

Utilize sponsorships to boost the income side of the equation. Sponsorships can be monetary or in the form of tangible items. Create a Marketing Plan. People won't attend an endurance event they don't know about, so marketing is key. People won't attend an endurance event they don't know about, so marketing is key.

Social Media 48

Social Media Sponsorships Fashion Entertainment 48

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.

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Sponsorships 2019 Entertainment Speakers 77

Showclix

JUNE 9, 2020

You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. Fortunately, our event marketing experts have you covered! Brand Ambassador Marketing. But where to begin? Existing Customers. Email Remarketing.

Social Media 72

Social Media Sponsorships Entertainment Negotiating 72

Endless Events

FEBRUARY 7, 2018

They stated they created “ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. You can use tunnels in many ways such as an LED tunnel where you could play video footage that matches your theme, display sponsorship branding, and so much more. Event Sponsorship .

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Sponsorships Tech 2015 Fashion 128

Canadian Special Events

AUGUST 19, 2023

Guests made their way into Heritage Court, where they entered the beautifully decorated cocktail reception under a ceiling swagged with Edison bulb string lights to create a fashioned ambiance. The memorable evening paid tribute to 100 incredible years since the inception of The Royal and celebrated A Century of Champions while raising $1.6

2022 52

2022 Sports Sustainability Entertainment 52

Event Guru

MAY 5, 2023

To further enhance the client experience, event planners must continuously hone their skills in areas such as marketing, public relations, and communication, as these are vital components in crafting a truly impactful event.

Sports 40

Sports Fashion Entertainment Education 40

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Events like Marketing Nation Summit are turning up the volume on their voices. Maybe you would see a different set of sponsorships than I do.”.

2019 104

2019 Event Tech Tech Insurance 104

PCMA Convene

FEBRUARY 26, 2019

The visual dashboard was a PCMA sponsorship activation of Freeman’s Quant tool, a platform intended to provide real-time data and analysis for events professionals. Ultimately, all those insights will be combed through so we can provide helpful information in an auto- mated fashion.”. Holsinger said.

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Sponsorships 2019 Medical Meetings Consulting 72

InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience. Email marketing - It might be old fashioned, but it works.

2021 88

2021 Social Media Entertainment Food and Beverage 88

Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? According to Ivan Reic, the author of Events Marketing Management: A consumer perspective, Event industry is strongly affected by seasonality. Social event seasonality – it depends on the local social calendar, current trends and fashion.

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2019 Fashion Sports Events 69

Endless Events

APRIL 14, 2020

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

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Sponsorships Negotiating Events Fashion 111

Socio Events

OCTOBER 19, 2022

And yet, each event type plays an important role in a company’s event marketing strategy. For instance, networking can help you recruit new talent to your brand or even lay the groundwork for a sponsorship at a future event. They can be organized in nearly any fashion, such as a gala, competition, auction, marathon, or concert.

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Trade Shows Corporate Events Event Apps Fashion 52