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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.

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Hybrid Events: One Event, Two Experiences

TicketBud

The events industry has gone through significant changes over the past few years, with the pandemic forcing us to find new ways to gather and connect. While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Former Disney Imagineer Duncan Wardle delivered a dynamic, and interactive, session on harnessing creativity.

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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

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22 Reasons to Love the 2024 Experiential Marketing Summit

Event Marketer

To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

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Mandalay Bay announces $100M remodel of 2.1 million-square-foot convention center

Event Industry News

Recognized as one of the country’s preeminent meeting and trade show destinations, Mandalay Bay Resort & Casino unveiled details today around the $100 million remodel of its 2.1 million-square-foot convention center.