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Sports Events Winning Big for Philly

EventMB

Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. Jeff Heilman Read the Complete Story On Skift Meetings.

Sports 202
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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Oh, and it was a hybrid tailgate.

Sports 108
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Could Event Freelancers Save 2024 Meetings?

Smart Meetings

A Survey Exploring the Motivations and Values of Independent Planners Might Help Lean Planning Teams Elevate Events The future of events is a little unpredictable, to say the least. That leaves companies hesitant to plan too far ahead or even fully staff their event teams.

2024 105
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Top 7 online venue directories to boost your event business marketing

Planning Pod

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services. Yelp : This one might surprise you!

Venues 88
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Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It

Sports 110
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Breaking Tradition and Being Inclusive: A 2024 Meetings and Events Outlook

Smart Meetings

At Muir, Autograph Collection , an oceanfront property in Halifax, Canada, planners who are seeking a unique and memorable setting for their event can book meeting spaces with 360-degree water views, or even rent the hotel’s 36-foot private yacht. In addition to 94 event rooms, 101 breakout rooms, and nearly 550,000 sq.

2024 105
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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?