What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership
The Castle Group
NOVEMBER 7, 2023
Thought leadership is a term we use all the time in public relations , but PR pros don’t always sit down and explain what we mean by it. The goals of thought leadership include building executive presence, drawing media interest, attracting employees, and yielding influence online and in person. What is thought leadership?
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