The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
When the International Association of Exhibitions and Events (IAEE) pivoted from hybrid to all-virtual for its Annual Meeting and Expo!Expo! in December, Vice President of Exhibitions and Events Scott Craighead, CEM, and his team selected virtual event tech company Swapcard after an extensive RFP process for platforms that make connections.
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