The Castle Group

FEBRUARY 27, 2024

Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations , events , crisis communications , public affairs , and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1.

Social Media 52

Social Media 2024 Sustainability Contracts 52

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Here’s how your organization can start building a successful growth strategy.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Here are some of the most important event marketing best practices to follow: Get your event planning template and checklist.

Social Media 91

Social Media 2023 Speakers Marketing 91

Event Planning BluePrint

DECEMBER 8, 2021

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

Social Media 62

Social Media Advertising 2025 Consulting 62

Attendease

OCTOBER 20, 2023

If only you had a tool that shows you exactly how visitors interact with your site—where they come from, which parts they love, and where they might lose interest—to aid you in your event planning journey. They tell real truths about your audience’s journey and your event’s reach. Does it truly echo your brand?

Social Media 307

Social Media Events Marketing Event Marketing 307

EventPlanning

DECEMBER 28, 2019

If you’re new to event planning and social media marketing, this is the article for you to read. We’ll break down some advanced social media tactics for event planners, even if you have no experience ! An Event Planner’s Advantage. Instagram Strategies For Event Planners.

Social Media 76

Social Media Event Planning 2019 Events 76

SevenEvents

APRIL 19, 2024

let’s explore together key strategies to maximize your reach and engagement on your live streams. research what topics are of interest to your audience and plan your broadcasts accordingly. promotion and sharing on social networks promoting your live streams on social media is essential.

Social Media 59

Social Media Events Marketing Event Planning 59

StraussCA

MARCH 7, 2024

In these uncertain economic times, associations tasked with organizing events encounter significant hurdles. However, here are some practical strategies and three essential tips for building resilience and adaptability. By offering these as paid add-ons, associations can generate additional income even after the event has concluded.

Event Planning 52

Event Planning Social Media Financial Sponsorships 52

Picatic by Eventbrite

APRIL 19, 2019

When a hurricane strikes a coastal community, images of the destruction spread rapidly through social media. The post How Online Donations Can Shape Your Fundraising Event Strategy appeared first on Eventbrite US Blog. The ability to fundraise online and leverage […].

Social Media 246

Social Media Events Event Tech Tech 246

Social Tables

APRIL 20, 2023

Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix event planning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed.

Event Planning 141

Event Planning Social Media Insurance Speakers 141

Event Planning BluePrint

FEBRUARY 19, 2024

Identifying Audience Segments Start by segmenting your audience based on demographics, interests, and past engagement with similar events. Leveraging Social Media for Event Marketing In today’s digital age, social media is an indispensable tool for event promotion.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Attendease

FEBRUARY 29, 2024

For instance, let’s say that you’re preparing to host a hybrid event , like a conference or networking session. Your event team will likely include the following roles: Event Manager. This individual oversees your event planning as a whole, coordinating with various team members to ensure that everything proceeds smoothly.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Picatic by Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

2019 366

2019 Event Marketing Marketing Corporate Events 366

Attendease

APRIL 16, 2024

This is why it’s essential to take ample time to prepare and get your team ready to host a show-stopping event! 6 Ideas to Accelerate Auction Fundraising Auctions have the potential to be highly lucrative, but to make the most of your fundraising efforts, you need the right strategies. Define your program.

Social Media 195

Social Media Healthcare Events Management 195

Attendease

APRIL 11, 2024

Utilizing virtual assistants to manage these hubs gives attendees a chance to ask questions or communicate with your brand, sustaining their involvement throughout and following the event without compromising your productivity. From small to large and complex events – plan and manage all of your events in one flexible platform – Attendease.

Social Media 195

Social Media Sustainability Sponsorships Management 195

GEVME

MAY 30, 2018

The content that you create before, during, and after an event should be a reflection of your event’s unique values. A working content strategy doesn’t simply showcase the assets of an event, it also helps you boost registrations, increase brand recognition, and define the way people interact at events.

Social Media 231

Social Media Marketing Advertising Events 231

ePly

FEBRUARY 6, 2024

In-person events and conferences are back. While events and event planning has morphed a bit and adjustments have been made, there is one thing that remains constant. No marketer or event planner wants to be associated with an event that is considered less than successful. Why is Event Engagement Important?

2024 62

2024 Social Media Entertainment Speakers 62

Momencio

OCTOBER 2, 2023

Welcome to the Topic “Sustainability in Event Planning: Strategies for Eco-Friendly Events” For good reason, event sustainability is one of the fastest-growing themes in the meetings sector. Event organizers may use some important tactics to promote and support environmentally responsible conduct among attendees.

Sustainability 52

Sustainability Event Planning Travel Events 52

Eventbrite UK

OCTOBER 10, 2019

One of the best ways to spread the word about an upcoming event is through social media. To maximise your social media event marketing efforts, however, it pays to put some strategy […]. The post How to Promote an Event on Social Media in 12 Steps appeared first on Eventbrite UK.

Social Media 92

Social Media Event Marketing Marketing Events 92

GEVME

JULY 11, 2018

Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.

Social Media 149

Social Media Advertising Marketing Events 149

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . The best event marketers know where their target audience ‘live.’. 5 Key Event Marketing Strategies That Work. Social Media.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

SevenEvents

MAY 3, 2024

in today’s world, ensuring the safety and security of attendees is paramount and it is important to put in an effective risk management plan to prioritise guest and organiser safety. what is risk management in an event? so how do you create a risk management plan for an event?

Risk Management 52

Risk Management Management Insurance Transportation 52

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. 3 EVENT MARKETING STRATEGY TYPES. There’s no one marketing strategy to fit all events.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

TicketBud

OCTOBER 4, 2023

Remember that flexibility and adaptability are key, as unexpected challenges are a part of event planning. But through dedication, trusting partnerships and the right planning strategies, you can host a memorable and successful event. The post A Complete Event Planning Checklist appeared first on Ticketbud.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . The best event marketers know where their target audience ‘live.’. 5 Key Event Marketing Strategies That Work. Social Media.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

Social Tables

JUNE 8, 2022

In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event. Incorporate interactive event technology. Get Started Free.

Speakers 149

Speakers Social Media Event Apps Technology 149

Expo Pass

DECEMBER 12, 2023

It’s a new age, event planners! AI is improving by the day, opening up new opportunities for efficiency and personalization in event planning. It can take time to become literate in new technologies, so we’ve put together an AI event planning guide to highlight key areas where AI can transform your event planning.

Event Planning 78

Event Planning Social Media 2024 Technology 78

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. In this guide, we walk you through the process of planning a nonprofit event step-by-step. Master nonprofit event planning in 10 simple steps 1.

Event Planning 78

Event Planning Social Media Advertising Banking 78

Event Planning BluePrint

MARCH 15, 2024

The event planning profession stands as a dynamic and integral component of today’s fast-paced world, where memorable and efficient gatherings are pivotal for personal, social, and corporate success. Gaining Practical Experience Real-world experience is invaluable in the event planning industry.

Event Planning 62

Event Planning Negotiating Education Social Media 62

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Venues Marketing 112

Attendease

MARCH 28, 2024

We recommend hosting a few virtual events annually to leverage these benefits for your organization. And what better purpose do those events serve than helping your organization raise more funds? Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help.

Social Media 195

Social Media Technology Events Marketing 195

GEVME

APRIL 25, 2018

How do you manage your event team? Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate event planning guide. Here’s what you’ll know after reading this post: What is a corporate event, and what are the main reasons for organising one? Recognise achievements.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

Attendease

FEBRUARY 14, 2019

Luckily, having a great event management tool on hand along with understanding the potential pitfalls can help you avoid these 13 costly mistakes. Ensure every member of your event planning team negotiates with vendors and makes an effort to get better pricing. Lack of coherent communication strategy.

Corporate Events 186

Corporate Events Event Planning Food and Beverage Negotiating 186