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April: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Top 10 COVID-19 Resources for Event Marketers

Bizzabo

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. For a week in June, the event will take place across dozens of venues, galleries, clubs and other event spaces in London’s artsy Shoreditch neighborhood.

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Featured Event: The ANZ Programmatic Summit 2020

Floktu

The 2020 Summit takes place in Sydney and Melbourne. Join the sharpest minds in the industry and purchase your tickets to the Programmatic Summit 2020 in Melbourne or Sydney now. . Topics covered will include all aspects of programmatic advertising and insights into how this quickly-moving industry is evolving. .

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4 Live Events That Were Transformed into Virtual Formats

Floktu

Salesforce World Tour Sydney. Back in March, when the world was just beginning to understand the global scope of the pandemic, Salesforce was scheduled to have their World Tour Sydney. Instead of moving forward with the scheduled in-person event, they decided to convert the experience to an online event for the first time ever.

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Event Spotlight: Agency Leaders Symposium 2020

Floktu

Sydney CBD. General Manager. Heads of Investment. Heads of Strategy. Heads of Creative. Heads of Digital. Head of Trading / Programmatic. The details. Where: The Hyatt Regency. 161 Sussex St. When: Thursday, 10 September 2020. Join the sharpest minds in the industry and secure your tickets to the Agency Leaders Symposium 2020 here. .

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