Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Trade Shows Retail 2024 2023 102

Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

Trade Shows 98

Trade Shows B2B B2C 2010 98

Expo Pass

JANUARY 9, 2024

You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Imagine giving potential attendees a tour of the trade show floor and its most exciting additions.

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2024 Event Marketing Marketing Social Media 136

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Event Marketing Marketing Trade Shows Social Media 97

InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Attention-grabbing unique gizmos can keep your customers engaged with the material that.

Trade Shows 68

Trade Shows Conference Marketing Event Marketing 68

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. What Type of Marketing Should Your Association Do? Your association marketing strategy shouldn’t be a one-size-fits-all! Here’s some priorities to explore!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

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Trade Shows Wireless Technology Event Marketing 52

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Agency: Ruckus Marketing.

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2024 Trade Shows Tech Marketing 90

Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Small staff Limited staffing can make it hard to start any new initiative—including a non dues revenue strategy.

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Sponsorships Financial Social Media Conference 195

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

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Trade Shows Apparel 2017 Entertainment 52

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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Trade Shows 2001 Advertising Education 64

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Trade Shows Conference Social Media Speakers 67

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 67

Marketing Event Marketing Trade Shows 2024 67

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Event Age by Swapcard

JULY 21, 2023

In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing.

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Trade Shows Event Marketing Marketing Events 148

Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub.

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Event Marketing Marketing Trade Shows Events 70

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

GEVME

FEBRUARY 20, 2022

But as the rollout of vaccination drives became pervasive, the event industry saw the rise of another alternative to virtual events – a hybrid event – that promised the best of both worlds to event professionals. So, knowing the most effective hybrid event strategies has now become instrumental.

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Speakers Sponsorships Trade Shows Events 156

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Trade Shows 2024 Event Marketing Marketing 75

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketing Marketing Trade Shows Social Media 122

Cvent: Event Marketing

MAY 7, 2019

Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy–it also represents a large investment from most organizations. So, the need to measure the impact of the live events you attend is critical. Capture leads and insights in a seamless, meaningful way.

Trade Shows 34

Trade Shows Marketing Management Events 34

ePly

FEBRUARY 18, 2024

Whether you’re new to corporate event planning or a seasoned veteran, you can improve your results at your next corporate event by perusing and integrating these proven strategies for success. Such is the case with corporate events. Craft intriguing names that pique the interest of event attendees.

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Corporate Events Event Planning Trade Shows Speakers 62

Event Farm

JULY 5, 2017

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. The tricky part with events and lead generation is making sure the quality of your leads exceeds the quantity.

Marketing 170

Marketing B2B Trade Shows Event Marketing 170

Bizzabo

AUGUST 10, 2018

Planning on attending an upcoming trade show? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next trade show. The trade show has withstood the test of time as an effective marketing tactic. But, trade shows require extensive preparation.

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Trade Shows Social Media Event Apps Advertising 54

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 83

Trade Shows Healthcare Sustainability Sponsorships 83

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

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Event Marketing Marketing Social Media Trade Shows 52

Event Industry News

MARCH 3, 2023

What can event and strategy professionals learn from Mobile World Congress 2023 (“MWC”)? Smyle Strategy Director Dax Callner spent three days at the MWC and shares his insights with us: If MWC 2023 has demonstrated anything, it is that European industry trade shows are back with a vengeance. Huge crowds.

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2023 Trade Shows Events Event Design 72

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Attendease

FEBRUARY 7, 2022

We have two words for you: experiential marketing. It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? Industry Trade Show.

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

Trade Shows 107

Trade Shows 2024 2023 Marketing 107

Attendease

FEBRUARY 7, 2022

We have two words for you: experiential marketing. It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? Industry Trade Show.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Creating the buzz.

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Social Media Event Marketing Marketing Trade Shows 127

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

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Trade Shows Social Media Marketing Event Apps 52

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

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