Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. That electricity will be used to help power an exclusive upcoming event with brand partner Alicia Keys, and Mercedes will randomly select one participant each day of the tournament to receive two tickets to attend the event later this year.

2021 126

2021 Food and Beverage Sports Hotels 126

Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno. Agency: Courageous.

Fashion 101

Fashion 2023 Sponsorships Technology 101

Eventmobi

JUNE 11, 2018

Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source. Even if your event is focused on a for-profit industry, MPI showed that it’s important to appeal to your attendees’ emotional side as well.

2018 271

2018 Event Planning Speakers Sponsorships 271

GEVME

SEPTEMBER 24, 2019

Event budget: revenue, expenses, and net income. Your event budget keeps your event income streams and expenditures on track, but it’s also there to sustain income and expenditures so you make a net profit in the end. Event revenue types. Sponsorship packages. About your attendees. Corporate hospitality.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

2024 111

2024 Marketing Entertainment Apparel 111

Social Tables

FEBRUARY 23, 2023

Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Successful fundraisers raise 4-5X the revenue they spent hosting the event and consistently sell out, year after year. Turn your big fundraising event ideas into reality!

Event Ideas 78

Event Ideas Social Media Sports Entertainment 78

Event Marketer

OCTOBER 30, 2023

Topics also branched out to the WGA strikes, marketing on Roblox, streaming subscriptions, local news and sports, new partnerships and acquisitions, tech announcements (like Photoshop becoming available as a web app, and Mattel’s Pictionary game getting an AI upgrade), and platform transformations, à la Twitter becoming X.

Conference 92

Conference Tech 2024 2023 92

Event Marketer

SEPTEMBER 18, 2023

As part of its long-term commitment to sustainability, the brand donated all proceeds from SS evian ticket sales to the organization. Photo credit: BFA The post How evian Cruised into the US Open with a Floating Tennis Court appeared first on Event Marketer.

2024 96

2024 Sustainability Education Marketing 96

Canadian Special Events

SEPTEMBER 2, 2022

Events Manager – Vancouver. Event Coordinator. Events Team. Calgary Sport and Social Club, Calgary, AB. Events Coordinator, Distributed Learning and Rural Initiatives, Cumming School of Medicine, The University of Calgary, Calgary, AB. Conference Educational Program Manager (Conference & Events Industry).

2022 40

2022 Sports Hospitality Event Management 40

Bizzabo

JULY 23, 2020

They also hosted a broader conversation about how colleges and universities can be more fair and sustainable for students across racial and socioeconomic backgrounds. program at the Bill & Melinda Gates Foundation, which sponsored the event. The series kicked off in April with an event focused on “The Future of Interaction.”

Financial 62

Financial Events Education 2012 62

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agencies: Publicis Sport & Entertainment; Zenith) 14.

Sponsorships 105

Sponsorships Apparel Entertainment Transportation 105

Event Marketer

APRIL 24, 2023

The one thing you can’t control on game day is the one reason fans are there, and that’s the outcome of the game,” says Katie Postich, senior manager-sports marketing at Coca-Cola. The hoops legends both engaged in the Battle for Possession Challenge with kids from the Boys & Girls Clubs of America.

Sports 87

Sports Sponsorships 2023 Marketing 87

Event Marketer

MARCH 14, 2024

Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. White Claw Fan Deck ticketholders enjoyed a variety of seating options in front of the big screen.

Food and Beverage 89

Food and Beverage Apparel Sports Sponsorships 89

Event Marketer

DECEMBER 27, 2021

TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. Choice is now paramount. . STORY OF THE YEAR #4. How Six Sponsors Served up Fan Experiences at the 2021 US Open.

2021 104

2021 2022 Sports Retail 104