Eventory

NOVEMBER 12, 2018

Before you even start the event planning process you have to define your marketing goal that you want to complete with the event marketing. The best business strategies can’t afford to ignore the power of events , as I wrote in one of my recent articles. How to target your audience to make the event successful.

Event Planning 66

Event Planning Social Media Marketing Venues 66

Eved

JULY 3, 2017

The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to event marketing to everyday tech and words of wisdom. A company dedicated to bringing meeting and event professionals into the 21 st century through open dialogue.

Consulting 40

Consulting Tech Event Tech Social Media 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

PCMA Convene

MARCH 25, 2019

Event marketing company GES recently helped a medical convention create a direct link between its educational sessions and the show floor. This white paper is brought to you by PCMA and This Is Cleveland. Please register below to download this white paper in PDF format.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

PCMA Convene

FEBRUARY 28, 2017

That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To Earn one clock hour of certification credit.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is event marketing automation?

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Hubilo Blog

FEBRUARY 25, 2020

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Started in 2007, EventMB is the number one online platform worldwide for event professionals. In Social Medias, he is a well-known influencer.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Started in 2007, EventMB is the number one online platform worldwide for event professionals. In Social Medias, he is a well-known influencer.

Speakers 98

Speakers Healthcare Consulting Financial 98

Planning Pod

MAY 15, 2020

Or other less productive diversions presenting themselves (gaming, social media posting, etc). And don’t stop marketing to registrants once they have signed up, because once an attendee registers, there’s a 50% chance they won’t show up (yes, the average attendee attrition rate for virtual events hovers around 50%).

Entertainment 167

Entertainment Social Media Events Marketing 167

Bizzabo

MAY 7, 2018

billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. For the Post-Masters (aka Instagram-savvy social media mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. labor force at 35%.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

SmartMeetings

MAY 10, 2021

According to a recent white paper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. In your event marketing, tell people what you mean when you say the meeting will be “compliant.” Rx for a Mental Health Crisis.

Venues 105

Venues Travel Airlines Meetings 105

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. Finally, these people will hopefully attend your event.

Healthcare 130

Healthcare Events Marketing Education 130

Expo Logic

DECEMBER 27, 2019

Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Event marketing and promotion. Meeting and event venues.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36

Hubilo Blog

DECEMBER 4, 2018

Utilize every conceivable touch point with your potential attendees to spread the word about your event. 95% of marketers agree that a multi-channel strategy that allows them to target their customers is critical to their organization. This includes a website, emails, phone, print, social media, video and even in-person.

Event Apps 74

Event Apps Marketing Social Media Tech 74

Bizzabo

MAY 14, 2018

She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience. In this Event Heroes spotlight we discuss: Growing an annual conference. Letting data drive the event marketing process. Content marketing promotion. Selecting an event theme.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

SEPTEMBER 10, 2020

Event goal: Aside from the potential for ongoing audience engagement, companies can use a virtual conference series to collect valuable data they can use to improve their products or services. Example: The Unleash Summit series and the #SMWOne conference series both provide examples of these event types.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Certain

OCTOBER 20, 2016

Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. Event Marketer. Techsytalk.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

APRIL 29, 2020

Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in social media participation.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60