Eventory

APRIL 12, 2018

Reading Time: 10 minutes There are so many different social media these days, it may be hard to keep up what’s the latest trend. Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. Why do need social media for your events?

Social Media 74

Social Media Event Marketing Marketing B2C 74

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Skiddle

AUGUST 19, 2021

Social media event marketing has become a key marketing tool for events. There seems to be more and more competition than ever at the moment which can make it hard to stand out and get your event noticed. Events are spoken about the most in the buildup to the event date on social media.

Social Media 52

Social Media Advertising Marketing Events 52

Attendease

NOVEMBER 14, 2023

However, you will only see the true benefits if your website functions as intended and is best positioned to succeed on its own merits while supporting your event marketing goals. These seven website marketing tips will help you create an event website that entices visitors to register and gets more people to show up on event day.

Social Media 195

Social Media Speakers Management Event Management 195

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventtia

OCTOBER 13, 2021

When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.

Social Media 62

Social Media Speakers Events Event Marketing 62

Eventsforce

FEBRUARY 18, 2020

You could provide partners with some pre-written social media messages, including registration pages and maybe a discount code to share with their followers or members. Promote your partners and tag them on social media channels. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Attendease

JUNE 20, 2023

If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. For example, let’s start with event landing pages. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Event Marketing 77

Event Marketing Marketing Event Planning Social Media 77

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Eventmobi

SEPTEMBER 8, 2023

Connect Your Website to Your Event Tech Integrate your event tech stack into your website. Whether it’s a registration system, a networking platform, or a virtual event platform, seamless integration can enhance user experience and streamline event management. An event calendar? A ticketing system?

Social Media 195

Social Media Speakers B2B Tech 195

SevenEvents

JANUARY 24, 2022

Software integration is combining multiple types of software systems to create one unified system. Event marketing insights is the collation of event data that is then translated into practical information that can be applied to event strategy, is the simpler term the behavior behind the data. Social media.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

TicketBud

JANUARY 27, 2016

Nevertheless, the goal is completely doable especially if you promote your event heavily through social media. Implement Social Listening. Use social listening services to monitor social media activity. Find out which social media channels they spend more time using.

Social Media 60

Social Media Events Event Management Management 60

Event Industry News

MAY 11, 2018

Headlines like to lament the death of organic reach on Facebook and, in the same breath, recommend tips to “hack” algorithms to beat social media systems. Marketing Land argues that updates shouldn’t be thwarted with hacks that, ultimately, are a losing strategy. This is a sponsored post. The sky’s the limit.

Social Media 67

Social Media Sustainability Marketing Advertising 67

Eventmobi

SEPTEMBER 27, 2023

This includes tools like project management solutions, marketing tools, association event management software , and complete AMS systems. Event management software: registration tools, conference badge design , event apps, hybrid platforms, etc. Project management software: calendars, task assignment, etc.

Event Planning 195

Event Planning Event Apps Financial Management 195

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Endless Events

FEBRUARY 16, 2018

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Not all event management tools are a fit for you.

Event Management 94

Event Management Management Social Media Food and Beverage 94

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Boomset

FEBRUARY 25, 2020

Some of the ways software automation has helped change the game when it comes to planning an event include: 1. Triggering email series for event promotion. Blasting out social media messages. Segmenting groups for targeted marketing. Triggering email series for event promotion.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 101

Event Marketing Marketing Social Media Tech 101

Eventmobi

JANUARY 23, 2023

Boost event registrations with content-rich event websites and a persuasive pre-event marketing plan Top of every event planner’s mind is the question, ‘How do I get my target audience to register for my event?’ You may not have the budget or resources for a speaker management system.

Speakers 195

Speakers Social Media Hotels Banking 195

Eventmobi

MAY 17, 2023

Event marketing metrics Chances are, your marketing team puts a lot of time and effort (as well as money!) into making your event as visible as possible. The easiest way to cut stress and make sure you’re putting your work where the worth is to look at event marketing ROI.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

TicketBud

OCTOBER 12, 2023

These days, the average person uses more than six social media platforms. So, being present on social media and keeping your messaging and marketing consistent across your channels will make it more likely that your audience will recognize and respond to your branding.

Social Media 111

Social Media Advertising Marketing Events 111

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Planning Pod

JULY 10, 2023

Fortunately, event ticketing software can help create an efficient ticketing system for both organizers and ticket buyers. With event ticketing software at your side, you can easily manage attendee data, access promotion tools, and accelerate the registration process—all with just a few clicks.

Event Planning 60

Event Planning Venues Social Media Marketing 60

Capterra Event Management

NOVEMBER 1, 2016

Social media is like music. Event planners use social media as a way to entice guests to attend. However, despite the subjective nature of social media, there are mistakes one should avoid in order to make the most of their social media experience. Inconsistent Branding. At The Disco.

Social Media 40

Social Media 2005 Fashion Marketing 40

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

OCTOBER 26, 2018

From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. Walkers Featured Serial Killers and Dictators on Their Website. Source: BBC.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

Event Marketing 41

Event Marketing Marketing Social Media Financial 41

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Build your event website. Pre-Launch Promotion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Attendease

FEBRUARY 15, 2024

However, external factors are challenging the idea that hosting one large event per year is the ideal strategy…As the costs of infrastructure, operations, and security continue to rise, managing the huge risks and debts associated with major one-time events is becoming less feasible. This keeps each event feeling fresh and relevant.

Sustainability 195

Sustainability Events Event Apps Management 195