Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

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Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Picatic by Eventbrite

JULY 29, 2021

If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].

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Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

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Event Marketing 2023 Marketing B2C 113

Picatic by Eventbrite

JUNE 18, 2021

For event planners, ticket sales are a basic measure of a successful event, making it all too easy to get wrapped up in watching your sales numbers. But while ticket sales are important, your event could end up feeling sparsely attended and unexciting if a lot of those buyers turn into no-shows.

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InGo

MAY 16, 2024

There is a million dollars of event growth connected to your current attendees. In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Because your future sponsors, exhibitors, and attendees are connected to your current event participants.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

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Event Marketing Marketing Social Media Events 134

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media.

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Social Media Marketing Events Venues 382

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Ethical marketing. It’s time to roll with the changes, planners!

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Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

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Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

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Event Marketing Marketing Social Media Events 90

Picatic by Eventbrite

JANUARY 1, 2019

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog.

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Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

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Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. RELATED STORY: ROI metrics and measurement objectives for events.

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Picatic by Eventbrite

SEPTEMBER 25, 2021

To sell tickets, arm yourself with an event marketing strategy that effectively promotes your event, and reaches your target audience.

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Picatic by Eventbrite

DECEMBER 8, 2020

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success.

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Picatic by Eventbrite

APRIL 6, 2021

Securing sponsors for your event is an effective strategy to boost revenue — but event sponsorship offers you more than just additional funding. With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss.

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Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

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Event Marketing Marketing Social Media Events 71

Expo Pass

MAY 18, 2022

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important? How to promote an event. This is a fact. Let’s get to it!

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Event Marketing Marketing Social Media Advertising 113

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketing Marketing Social Media Events 150

BizBash

JANUARY 2, 2018

200+ tips, strategies, templates and tactics to win at event marketing in 2018. Your practical event marketing plan to quickly grow your event and sell more tickets. Because you create great events. But marketing them is a tough challenge. Why do you need it?

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Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. That’s why a word-of-mouth marketing platform like Snöball comes in so handy. Taking your car or public transport and skipping dinner with your kids is a whole other commitment.

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Picatic by Eventbrite

APRIL 30, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […].

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Event Marketing Marketing Advertising Events 297

Event Smart

APRIL 24, 2024

With most events now announced online, mastering social media can be super important to boosting attendance and ensuring the success of your events. This is why event marketers use social media in their marketing strategies for their events to reach their target audience.

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NVOLV

NOVEMBER 22, 2020

Today, whenever marketing is discussed, everyone tries to be the early bird and jump on the digital marketing bandwagon. This isn’t the wrong move, but sometimes things don’t go as planned, and you have limited time to create and execute marketing strategies. Promote your event through special offers.

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Event Marketing Marketing Social Media Events 98

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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MPI

MAY 1, 2024

We caught up with MPI's Drew Holmgreen to get some early thoughts on AI and his upcoming IMEX Frankfurt session, "AI Revolution in Event Marketing: Strategies and Insights."

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Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? CONTACT INFORMATION: MAGGIE L.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Research Other Events. Ticket Sales Tactics.

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ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Skiddle

AUGUST 27, 2021

So you’re thinking of starting a marketing campaign? Luckily we have some tips here on how to come up with a brilliant event marketing strategy. When planning your event you need to ask yourself, who am I looking to reach? When planning your event you need to ask yourself, who am I looking to reach?

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