Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

EventMB

AUGUST 26, 2017

Increase chances of attendees sharing enticing pictures and video from your exhibition across their social media channels by creating these photo opportunities. When they share on their social media channels it can improve your brand […].

Trade Shows 135

Trade Shows Social Media Event Marketing Marketing 135

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

Trade Shows 61

Trade Shows Food and Beverage Entertainment Social Media 61

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Focus on Social Media. Branded Apps.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

GEVME

JULY 4, 2019

Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue. Effective event venue marketing is the answer.

Corporate Events 136

Corporate Events Venues Marketing Advertising 136

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Build your event website.

Trade Shows 317

Trade Shows Social Media Retail Events 317

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of social media and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before. Distinguish Your Booth. Contact us for more information.

2020 49

2020 Event Marketing Marketing Social Media 49

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of social media and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before. Distinguish Your Booth. Contact us for more information.

2019 45

2019 Event Marketing Marketing Social Media 45

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40

InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of social media and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before. Distinguish Your Booth. Contact us for more information.

2019 40

2019 Event Marketing Marketing Social Media 40

Event Geek

FEBRUARY 15, 2016

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 The actual turnout?

Marketing 59

Marketing Social Media 2027 2023 59

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Socio Events

FEBRUARY 15, 2023

Content, social media, video—the list goes on. As an event planner, you likely use various channels to spread the word about your upcoming event. That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Eventbase

MAY 2, 2019

For B2B organizations, live events are also among the top three sources of leads alongside search and email. To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share. The best moments are going to be unexpected and interactive.

Social Media 40

Social Media 2019 Trade Shows B2B 40