Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. We delved into this and other commonalities and contemporary issues with our nine honorees during in-person roundtable discussions held in November in New York City and Newport Beach, CA.

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Attendease

JANUARY 23, 2024

After all, how can your event be successful without any attendees? Increasing attendance for your association event is a challenging task. It requires you to use all of your marketing channels and tools, including your website. It’s difficult to determine whether a keyword meets this criteria simply by looking at the SERP.

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Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That could be good news for meeting professionals looking for new features and end-to-end solutions.

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Event Industry News

FEBRUARY 1, 2023

Convene, a hospitality company that designs, builds, and manages premium meeting, event, and flexible office spaces, today announced that it has acquired etc.venues, an established leader in urban day conferencing with venues across the United Kingdom in London, Manchester, and Birmingham, and in the United States in New York City.

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Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. But the concept isn’t new. . Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Meet your audience where they are .

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Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

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Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. The New York City Galaxy Experience Space will be open Jan. 17 through Feb.

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Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. Keep reading to find out more about what makes a great networking event, the best times to host one, and what type of networking event you should organize. What is a Networking Event?

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Event Marketer

OCTOBER 31, 2023

Leveraging its Sapphire brand for the activation, Chase offered court time, a luxury in New York City, for cardmembers to book via its Ultimate Rewards platform, as well as special clinic moments with tennis pros Lindsay Davenport and James Blake. Kate Schoff, Executive Director, JPMorgan Chase & Co. Schoff says.

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Stova

FEBRUARY 27, 2024

Out-of-the Box Solution Makes Check-in & Badging Seamless & Easy New York, NY, February 27, 2024 Stova, a leading event management technology platform, today announced BadgeNext, an enhanced DIY Badging solution designed to make attendee check-in and badging seamless and easy for event marketers.

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Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.

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Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

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Event Marketer

JULY 17, 2023

Pop-ups, I think, are a great manifestation of that, particularly in New York.” And that’s the feeling Loyal 9 Cocktails aimed to capture with its recent pop-up event in New York City. The brand promoted the event through targeted social media in the New York region and brought in loyal fans to spread the word.

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SmartMeetings

AUGUST 18, 2021

Virtual meeting platforms are buying, acquiring, partnering and otherwise conjoining with in-person meeting producers to offer full-service, integrated hybrid capabilities. What will that mean for meeting professionals? Our goal is to empower event managers to succeed with any event format,” the company said in a post. “It

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Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. What to expect -.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Event Marketer

AUGUST 2, 2021

In addition to its traditional home in San Francisco, the event will take place in New York City, London and Paris as well as in a virtual setting from Sept. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. 3 in Las Vegas.

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Event Marketer

FEBRUARY 20, 2024

Hot Properties You Might Like: Hot Property: Eight Insights on Activating at Davos Hot Property: Three Ways to Activate a Farmers Market Experience Davos At Davos 2024, LinkedIn and The Female Quotient joined forces to present an economic graph depicting gender inequality in the workforce. New York, NY Dates: Sept. 28-29 D.C.’s

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Event Marketer

JULY 19, 2021

Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. The sinister-meets-sweet pop-up bakery, which debuted July 14, was born out of the network’s knowledge of its loyal fan base and a desire to feed that fan culture.“’Horror And inside?

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Strolling brand ambassadors engage fans further by sharing personal stories about meeting and watching Bowie perform. The marketing campaign is planned to extend into a multi-year effort.

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Event Marketer

DECEMBER 19, 2022

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. Agency : The Social Standard, influencer marketing).

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. According to Lambert, Yahoo Sports is evolving to meet huge growth in Gen Z audiences this year. 18-20, in Cleveland.

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Smart Meetings

FEBRUARY 25, 2022

Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Charles-St.

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Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture.

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Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. New York City : Wednesday, October 12th, 3-6pm at DigitasLBi, 355 Park Avenue South, 8th Floor.

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

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Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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Event Industry News

JUNE 1, 2020

By Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. As such, the approach to building live event audiences must change in significant, unprecedented ways. Use the SWOT analysis framework and perform the exercise cross-operationally, not just with the marketing team. Here are a few highlights.

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SmartMeetings

SEPTEMBER 6, 2017

Gabriela Ong Gabriela Ong was promoted to vice president of sales for Meet Puerto Rico, where she has been brand sales manager, northeast for three years. Based in the New York area, Ong will drive sales and grow brand awareness through meetings, incentives and marketing events.

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Event Industry News

OCTOBER 14, 2019

As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Smart Meetings

JANUARY 25, 2022

Melis joined snöball event marketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis. Adam Gollub.

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Bizzabo

DECEMBER 27, 2018

Looking to spice up your internal company meetings? See how companies are using charities, push-ups, basketball, fines and awards to make their meetings more fun and productive. Creative staff meetings can make all the difference for leaders and attendees alike. This type of meeting might happen on a regular or as-need basis.

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