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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 103
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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

Fashion 105
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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.

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Event Jobs | April 2018

Event Leadership Institute

Events | Huntington Beach, CA. Event Designer | AlliedPRA | Los Angeles, CA. Event Producer | NVE Experience Agency | Los Angeles, CA. Event Producer – Freelance | NVE Experience Agency | Los Angeles, CA. Event Production Intern | NVE Experience Agency | Los Angeles, CA.

2018 40
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25 Innovative B2B Event Marketing Ideas

Bizzabo

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48
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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

2019 78