Event Marketer

JANUARY 30, 2023

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. More In-world Immersions: Canon Partners with M.

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Smart Meetings

FEBRUARY 25, 2022

Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Ben Fairchild.

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Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Aleco Azqueta.

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Sponsorships Food and Beverage Sports 2021 96

Smart Meetings

MARCH 18, 2022

Gold has been with the DMO company since 2003, when she joined as its special events manager and has since become a sales and events leader among those in her field. Coiled , the software development firm, hired Catuogno as its director of event marketing. Mark Catuogno, CGSP. Albert Bilotti. Rodrigo Formoso.

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Food and Beverage Hospitality Hotels 2003 52

Smart Meetings

MARCH 18, 2022

Gold has been with the DMO company since 2003, when she joined as its special events manager and has since become a sales and events leader among those in her field. Coiled , the software development firm, hired Catuogno as its director of event marketing. Mark Catuogno, CGSP. Albert Bilotti. Rodrigo Formoso.

Food and Beverage 52

Food and Beverage Hospitality Hotels 2003 52

Event Marketer

AUGUST 23, 2021

We launched these social channels on the vision of empowerment, resilience, hope and always moving our community forward,” says Jessica Vargas, director-multicultural marketing at HBO Max. “So To that end, the brand enlisted the help of bachata icon Romeo Santos, the star of the new documentary and concert.

Food and Beverage 114

Food and Beverage Transportation Consulting Technology 114

Smart Meetings

APRIL 8, 2022

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Nigel Barker.

Food and Beverage 52

Food and Beverage Hospitality Hotels 2008 52

Event Marketer

DECEMBER 20, 2021

More Experiential Holiday Strategies: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. Amazon brightened a small corner of New York City’s SoHo district with what it claims was the world’s first smart holiday window, “ Alexa in a Pear Tree.” Care for a plate of roast beast? Agency: MAS.

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Airlines Food and Beverage Apparel Wireless 133

Event Marketer

DECEMBER 12, 2022

Located in New York City’s Meatpacking District overlooking Hudson River Park, the space is a three-story “expression” of the brand’s Korean origin and is rich in culture and hospitality instead of overt lifestyle messaging. Most of the dishes on the menu are not found in any of the restaurants in New York City.

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Automotive Food and Beverage Fashion 2030 86

Event Marketer

FEBRUARY 13, 2024

Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.

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Food and Beverage Sports Hotels Apparel 106

Event Marketer

JULY 12, 2021

Although the festival had streamed content before, Carmen Jones, experiential director at Essence Communications, says this was its first true hybrid format (Mark Stephen Experiential Agency, New York City, handled). The format allowed the event to stay socially distanced and wowed guests. Staying virtual was not an option.

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Food and Beverage Travel Events Technology 126

Event Marketer

JULY 12, 2021

The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.

Airlines 126

Airlines Food and Beverage Sponsorships Education 126

SmartMeetings

SEPTEMBER 6, 2017

Based in the New York area, Ong will drive sales and grow brand awareness through meetings, incentives and marketing events. She’ll be holding promo events worldwide in Frankfurt, Barcelona, Mexico City, Chicago, Orlando, Las Vegas, Toronto and Montego Bay, Jamaica. Photo Credit: MPI.

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Event Marketer

JANUARY 23, 2023

Agency: AGENC, creative, production, fabrication) More on Pop Culture Fandom: Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms Otherworldly Experience Design “The Rings of Power,” an offshoot of J.R.R.

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Food and Beverage Transportation 2022 Marketing 75

Eventory

OCTOBER 25, 2018

First, you need to watch closely the market events and draw the appropriate conclusions from which you can build a new and unique quality. In 2019, there will be plenty of hotel and catering events, like a hospitality conference where you can look for some fresh inspiration. Where: New York, NY, USA.

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Hospitality 2019 Conference Food and Beverage 61

The MICE

AUGUST 11, 2021

Our concept is Portuguese authentic food, fabulous drag queens and breathtaking performances.’. If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. How can food and beverage experiences be reimagined in the hybrid world?

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2021 Food and Beverage 2022 Speakers 69

Cvent: Event Marketing

FEBRUARY 1, 2019

San Jose’s Airport recently added new non-stop international service to London and Mexico and domestic service to Detroit, Tucson and New York City. International service includes non-stop flights to a total of 11 cities in six countries. The post San Jose: City of the Future appeared first on Cvent Blog.

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Food and Beverage Tech 2019 Hotels 42

Cvent: Event Marketing

MAY 29, 2018

Award-winning chef Andrew Carmellini and NoHo Hospitality Group curate the Southern Italian restaurant Leuca onsite, as well as rooftop bar Westlight, with its sweeping, 360-degree views of New York, and all of our meetings and events. 15% off food and beverage packages. 1:50 comp rooms. Upgraded breakfast buffet.

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Wireless Food and Beverage Retail Hospitality 28

Cvent: Event Marketing

APRIL 16, 2019

Tier 1 cities such as New York or Chicago are going to be significantly more costly to attend than Tier 5 cities such as Omaha and Madison. If this is the case, in addition to the conference registration fee, determine the estimated cost for the attendee or exhibitor in the following areas: Food Expenditure. Food & Beverage.

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Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

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Event Technology Technology Food and Beverage Trade Shows 61

Bizzabo

DECEMBER 11, 2018

As a business owner or marketing professional, you're always looking to reach more people with your brand's message, products and services. With so much noise on the internet and competitors fighting for market share, how can your company ever break through? It plays a crucial role in any multi-touch event marketing plan.

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Social Media Food and Beverage B2B Sports 76

Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

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Event Technology Technology Food and Beverage Trade Shows 52

Bizzabo

DECEMBER 20, 2019

The 20 conferences, seminars, and festivals listed below will help keep you informed and up to date on the all the latest trends, news, and laws. Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Location: New York City, New York.

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2020 2019 Speakers Education 92

Event Marketer

DECEMBER 19, 2022

Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. A bar offered nonalcoholic beverages, including rosemary hibiscus lemonade and sweet tea with lemon, and served as an opportunity to highlight Savannah’s open-container policies.

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Tourism Food and Beverage Social Media Advertising 92

Cvent: Event Marketing

FEBRUARY 22, 2019

The new 189-room hotel, which is located across from the Pasadena Convention Center, features the Hyatt Place brand’s intuitive design, casual atmosphere, and enhanced food and beverage. The hotel is led by Ensemble Real Estate Solutions & Investments and operated by Interstate Hotels & Resorts.

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Hotels Food and Beverage 2018 Hospitality 28

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. One of the best ways to ensure that happens is to generate traffic and attract visitors to booths. These booths drive traffic very well.

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Bizzabo

SEPTEMBER 21, 2018

Knowing how to find the right event venue is critical to any event marketing campaign. One of the most challenging aspects of securing an event space is choosing the best one for your unique needs. However, the key to finding event venues is to carefully lay the foundation of your search. Boston event venues.

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Event Marketer

JANUARY 22, 2024

and New York City. The streaming service partnered with events platform Black Restaurant Week and dating app BLK for the activations. The final part of the marketing program, Russell Stover announced the wedding on social media with digital invitations and shared photos after the event took place.

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Food and Beverage Social Media 2022 Negotiating 84

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Financial Sponsorships 2015 Travel 51

Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? Product Launches.

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Plan Your Meetings

JUNE 29, 2016

In 1983, Jay Conrad Levinson was the first to coin the term “guerrilla marketing” in his ground-breaking book Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Guerrilla marketing is unexpected, memorable and fun. The term was first applied to low-budget marketing initiatives.

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Marketing Food and Beverage Tech Sports 47

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

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2023 Conference Healthcare B2B 52

Event Marketer

FEBRUARY 21, 2024

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. 10 with a public event that promised to turn everyday consumers into influencers for a day. Here’s what caught our attention. Well played.

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2024 Fashion Food and Beverage Apparel 70

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

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2021 2022 Sports Retail 107

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

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Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Identifying the proper target market (i.e.,

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60