Remove Event Marketing Remove Fashion Remove Social Media Remove Tech
article thumbnail

Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

article thumbnail

Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

2024 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square

Event Marketer

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’.

Financial 102
article thumbnail

How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend

Event Marketer

—Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. As somebody who was alive during the original time, it was nice to look back and pull some of my memories forward into making this event.”

Fashion 85
article thumbnail

Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

Hotels 100
article thumbnail

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Event Leadership Institute

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Defining goals and understanding how to measure success is the key to maximizing your event ROI. Marketing Automation. Marketing Automation. Time of day.

Tech 40
article thumbnail

How Community Data Informed Reddit’s First Experiential Space at CES

Event Marketer

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

2009 88