Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

2023 84

2023 Trade Shows Fashion Insurance 84

Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty.

Apparel 80

Apparel Trade Shows Fashion Marketing 80

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

Hospitality 73

Hospitality 2022 Trade Shows Tech 73

Expo Pass

JANUARY 3, 2024

IMEX America: It’s the largest international conference and trade show in the United States, uniting planners from France to the UK and beyond. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology.

2023 90

2023 2024 Sustainability Sponsorships 90

Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience.

Trade Shows 67

Trade Shows 2022 Sustainability Fashion 67

Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Trade shows.

Trade Shows 52

Trade Shows Corporate Events Event Apps Fashion 52

Cvent: Event Marketing

JULY 2, 2019

MGM will take you back in time to the Prohibition Era, with the Old Fashioneds flowin’ and flappers dancin’. Trade Show. On Wednesday, July 10, the complete Cvent ecosystem comes to life for one day at the Cvent CONNECT Trade Show. Dine on some classics with a twist, such as steak and eggs and shrimp cocktail.

2019 46

2019 Hospitality Trade Shows Fashion 46

Floktu

JANUARY 20, 2020

Getting staff to circulate the floor collecting feedback is a great option for larger events like trade shows. Sending a wrap-up thank you email is a perfect opportunity to ask guests for feedback and highlight key takeaways from the event. Good old fashion live audience polling isn’t dead. Floating Staff.

Social Media 48

Social Media Trade Shows Fashion Event Apps 48

Certain

JUNE 21, 2017

In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. But no more.

B2C 29

B2C B2B Retail Apparel 29

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

2023 81

2023 Fashion Advertising Sponsorships 81

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Technology.

2021 130

2021 Conference Social Media Healthcare 130

Endless Events

AUGUST 24, 2018

Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. And if you’d want to get more of these event hacks in your inbox, subscribe to our blog ! This Checklist Could Save Your Trade Show. Trade shows are intensely competitive.

Trade Shows 75

Trade Shows Social Media Airlines Travel 75

Event Industry News

NOVEMBER 20, 2018

Rory first joined the industry by working with exhibition and conference organisers Single Market Events. He looked after operational aspects of both consumer and trade shows, covering the fashion, food, travel and audio-visual industries amongst others. This is the last lecture in the series for 2018.

Trade Shows 70

Trade Shows Fashion 2018 Travel 70

Bizzabo

JANUARY 17, 2019

What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, event apps, event email marketing) and through onsite branding (event booth, swag, cupcakes).

2019 77

2019 Social Media Event Apps Marketing 77

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 3 Examples of Virtual Events Done Right.

2020 62

2020 Sponsorships Speakers Events 62

Planning Pod

JANUARY 10, 2021

Our software solutions have helped hundreds of hospitality and event professionals streamline their venue management processes, enabling them to serve more clients, increase revenues and cut down on busywork. How hotel event management software came to the rescue. Sign up for a free trial! Just a few clicks and that’s it.”.

Hotels 148

Hotels Event Management Management Contracts 148

Plan Your Meetings

JUNE 29, 2016

In 1983, Jay Conrad Levinson was the first to coin the term “guerrilla marketing” in his ground-breaking book Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Guerrilla marketing is unexpected, memorable and fun. The term was first applied to low-budget marketing initiatives.

Marketing 47

Marketing Food and Beverage Tech Sports 47

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

2023 52

2023 Conference Healthcare B2B 52

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Identifying the proper target market (i.e.,

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60