PCMA Convene

JANUARY 27, 2020

The team behind F*ckup Nights picks venues “with personality” for their events, like this rooftop is Sofia, Bulgaria. If you’re looking for something to do tonight, there’s a decent chance you can find an event where people are talking about all the times they’ve made mistakes, failed, and fallen short of their goals. However, the language they use to describe those shortcomings pulls no punches: They’ll tell you how they f*cked up.

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2012 Speakers Government Events 93

Coterie Spark

JANUARY 30, 2020

Behind every successful conference or event people pay to attend, there is a market for what they provide and a target audience they appeal to. From day 1 a planning team is establishing an estimated number of attendees, followed up with scheduled registration goals. When your goal is no longer hitting the mark or your registration is down year over year, it’s time to step back and figure out what is going on.

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Conference Travel Social Media Consulting 59

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Reaching new attendees remains a consistent challenge for 90 percent of meeting planners, and it is of critical importance.

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Eagle's Flight Corporate Events

JANUARY 29, 2020

Planning a corporate event is a lot of work, and it’s easy to get into a pattern of reusing the same agenda and format that has worked in the past. While there’s nothing inherently wrong with using what works, the most exciting and memorable events will be the ones that are fresh and unique. But how do you come up with unique ideas, and more importantly, how do you pull them off?

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Corporate Events Events 59

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Event Marketing

atEvent

JANUARY 28, 2020

If you’re using atEvent, there are two important actions taking place during your lead qualification. The first is on the surface when your reps are interacting face-to-face with leads and asking qualifying questions that help determine their lead quality. The other, involves hidden fields.

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Eventsforce

JANUARY 29, 2020

It’s never a good experience for attendees to arrive at an event and be welcomed with long queues. Last week, organisers of RuPaul’s first-ever DragCon UK had to apologise to fans who were unable to get into the venue – despite being ticket holders and waiting for hours outside. As an event planner, you may have your own horror stories with attendees waiting in the wind and rain to enter an event.

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PCMA Convene

JANUARY 30, 2020

When developments like the coronavirus outbreak occur, MCI makes business decisions and recommendations by considering four areas—including the impact of a reduced number of attendees or adding a virtual element to the event. (Jacob Slaton Photography). When it comes to preparing for how to navigate developments such as the coronavirus outbreak and its impact on events, there really is no one approach that fits every situation, Sylvia Andre, vice president for marketing and communications for MC

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Global Events Events Marketing Management 95

Conferences that Work

JANUARY 27, 2020

Unlearning is crucial for change. We often think of change as additive. We become wiser by “learning something new”. What we often overlook is that changing our beliefs, attitudes, and assumptions involves unlearning as well as learning. “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn, and relearn” — Alvin Toffler.

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Conference 234

GEVME

JANUARY 27, 2020

Events and gatherings happen in all sizes, at all kinds of social and commercial environments — whether it is a Christmas party, a large scale conference or a business event. And everybody loves enjoying a day, an evening or perhaps a weekend with lots of food, drinks, discussions, connecting with other people, exchanging ideas, workshops and/or other activities. .

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

JANUARY 28, 2020

Andy King, an event producers of the infamous Fyre Festival, recently partnered with Evian to create limited-edition water bottles. Despite all the talk of planners taking on more strategic, senior roles in our industry, King is being rewarded for going the extra mile – in the worst possible direction. If you're in events – […]. The post Event Industry’s Outcry as Evian Partners with Fyre Festival Planner by Julius Solaris appeared first on [link].

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Events Event Management Management 213

EventTechBrief

JANUARY 29, 2020

By Michelle Bruno. Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. It is transparent, attributable, and very effective. With the appropriate attention, PPC can help organizers increase attendance and secure leads, sponsors and more. PPC also allows organizers to understand their potential prospects better by gathering essential online behavioral and demographic metrics.

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Endless Events

JANUARY 29, 2020

How often do you sit around thinking about microphones for events? Probably not all that often. But that doesn’t mean you should disregard this part of your event! Because this is quite as much of a black and white question as you might think. While there is a logic to how many microphones you need, the answer isn’t straightforward. Well, at least not as straightforward as it seems.

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Events 132

GEVME

JANUARY 29, 2020

With 2020 now in full swing, businesses around the world will be planning their events calendars for the year ahead – and what better time to start thinking about what we can expect to see in terms of changes to the events landscape in the next 12 months? There’s no denying that sustainability is the buzzword of the moment, and this doesn’t look set to change any time soon.

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2020 Sustainability Transportation Travel 156

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Events

EventMB

JANUARY 30, 2020

The legalization of cannabis in Canada and many US states has created a mainstream potential for business events. However, there are still some limitations and pitfalls to be aware of when incorporating it into events. Here's what you need to know. The new, trendy cannabis product recently taking much of the country by storm […]. The post Cannabis at Events: Is your Event Liable?

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Events Event Management Management 170

Skift

JANUARY 29, 2020

Attendees at an event for the Association of Theatre in Higher Education. A new report from Eventbrite shows that planners are increasingly concerned with sustainability. ATHE / Flickr Skift Take: Planners are taking simple steps to address sustainability at their events, with a specific focus on reducing waste. How effective they can be in transforming their events, though, is another question altogether. — Andrew Sheivachman Read the Complete Story On Skift.

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Event Industry News

JANUARY 28, 2020

For our January feature, we have been looking into how organisers can find the best venue for their next event. Suitable event spaces can be found in a multitude of places including repurposed structures, listed buildings or purpose-built suites. But none of these can offer as much diversity and flexibility as Evolution Dome’s extensive supply of inflatable structures.

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Venues Retail Transportation Conference 124

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? (Photo Credit Adobe Stock/SFIO CRACHO). Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Maybe it’s time to freshen up your attendee-acquisition strategies and tactics. Here are a few of our favorite new marketing trends to get you started. 1 Performance Modeling.

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventMB

JANUARY 29, 2020

Growing membership is a major concern for a majority of associations, many of which are facing new competition and growing challenges in 2020. Events can be important membership drivers. This report offers an overview of some of the biggest challenges and how to cope with them. From practical tech tips to success strategies, we’ve […]. The post The Role of Events in Growing Association Membership [Free Report] by EventMB Studio Team appeared first on [link].

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2020 Tech Events Event Management 153

Skift

JANUARY 29, 2020

The registration desk at an event for the League of Women Voters. League of Women Voters / Flickr Skift Take: Small things can make a big difference when it comes to event sustainability. The structural problems with wasteful venues and food sourcing, though, still need to be dealt with. — Andrew Sheivachman Read the Complete Story On Skift.

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Event Industry News

JANUARY 28, 2020

By Judith Sloane, deputy manager, Meet Cambridge. Events deliver on so many levels, people enjoy meeting face-to-face, they like and want experiences but, as an organiser, how can you ensure that your event is going to deliver for everyone involved? It might be tempting to pack your bags and head off to the nearest beach for some R&R (you can do that later!

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Endless Events

JANUARY 30, 2020

The tea is hotter than ever today and all thanks to the topic of controversial speakers! So, you already know that the Event Brew dares to tackle topics without a filter. And the conversations you hear on this podcast are as candid as they get within the events industry. This is why we decided to go ahead and touch upon the whole ordeal of controversial speakers at events.

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Events

Stova

JANUARY 30, 2020

There’s been a lot of noise lately around facial recognition, namely about how invasive it is. Last year, major festivals came together to ban it. There have also been stories around using facial recognition to surveil people. But there are major differences between these headlines and how facial recognition is being used at events. Facial Recognition can be used to provide a personalized experience for your attendees.

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Events 105

EventSource

JANUARY 31, 2020

It’s no secret that planning a wedding is no small task – in fact, it can be as stressful and time consuming as a full-time job! At the same time, it can also be the most exciting time of your life. Throughout the planning process, there are several emotions that you will go through as a bride: JOY. You’re engaged! Congratulations! The weeks following your engagement are some of the best and happiest weeks of your life.

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Event Industry News

JANUARY 31, 2020

A new decade has arrived and with technology advancing exponentially, event professionals across the globe need to be taking stock and be prepared to leverage all the benefits technology can bring to their business. This is the advice from Patrick Smith, CMO of Cvent. He said: “The innovation over the next decade will undoubtedly reshape the way the industry manages, markets, and delivers meetings and events, offering event organisers a unique opportunity to take on a more strategic role within

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MeetingsNet

JANUARY 31, 2020

InterContinental Hotels is piloting improved virtual-reality functionality that allows planners to customize set-ups in the event space they’re viewing. A new generation of virtual reality aimed at the meetings and events market has been developed by Accenture’s Extended Reality practice in collaboration with Qualcomm Technologies, making remote site inspections more robust for meeting planners.

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Hotels Technology Marketing Meetings 101

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Stova

JANUARY 28, 2020

Sourcing locally is a growing trend and one that will likely stick around. Our culture is on the upswing when it comes to caring for our health, environment and community, and embracing our nearby resources is one of the most effective ways to enhance all three. Read on to learn more about how working with local organizations will positively impact your event as well support the environment.

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Events 105

Endless Events

JANUARY 27, 2020

It’s time for a juicy Surface Pro X review! So, you already know that here at the Event Tech Podcast, we love teaching you about hardware. A few weeks ago, we even had the Samsung Galaxy Fold review , courtesy of proud owner Will Curran. And today, we’re keeping the reviews and opinions coming. Only this time around, we’re laying out everything you need to know about the Surface Pro X, whether it’s a good choice for an event planner and other important details.

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Event Industry News

JANUARY 29, 2020

One of the world’s most iconic music clubs has become the first to be granted special status, under a move by Westminster City Council to protect grassroots venues. The 100 Club, which has seen the likes of The Rolling Stones, Oasis and The Sex Pistols perform there, is set to benefit from business rates relief under plans put forward by Westminster City Council.

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