Sat.Oct 01, 2022 - Fri.Oct 07, 2022

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9 Things you must consider when planning your multi-session event agenda

Attendease

Planning a multi-session event agenda can seem like putting a puzzle together – except that there is not only one single way to make it right. With sessions, breakouts, panels, discussions, networking, and more – it can be challenging to squeeze it all in, especially when you are managing a complex event, with multiple venues, simultaneous sessions, or even speakers who are joining multiple sessions.

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Vivek Murthy and Priya Parker’s Tips for Designing Events to Combat Loneliness

Picatic by Eventbrite

Even before the COVID-19 pandemic shattered our routines and opportunities to gather, the US was experiencing a loneliness crisis. More than 60% of people were struggling with loneliness — a greater percentage than those living with diabetes. Now, as normalcy resumes, it’s crucial to find meaningful ways to remedy social isolation. During Eventbrite’s RECONVENE summit, […].

Events 367
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How to plan a more sustainable event, right now.

Expo Pass

Biodegradable badges, eco-friendly venues, sustainability-minded vendors – these are just a few of the ways events can directly help the environment! Sustainability can be a bit of a buzzword. Of course, you want your event to be sustainable. But what does that really mean? How can your event actually make the world a little greener? The answer is easy, you just want to do what you can to create less waste and use less power.

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Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail

Event Marketer

Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail conference with a robust set of experiential ingredients that ultimately yielded plenty of buzz. The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement, education and advocacy, particularly among influential bartenders ( SoHo Experiential handled).

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Layoffs and Consolidation in the Events Industry

Endless Events

As layoffs continue to make headlines across industries, the events industry is also bracing itself for an economic downturn. More and more companies in the events industry announce layoffs, downsizing, and consolidations each week. According to Brandt, the industry should have taken preventative action before reaching this point. Join Will and Brandt as they discuss how we got here and how to navigate layoffs and consolidation in the events industry.

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events.

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Why Canada Is Infusing Business Meetings With Indigenous Culture 

EventMB

Skift Take: Sustainability in the meetings and events industry is not often linked to a cultural and social focus. However, Destination Canada Business Events is changing that. — Andrea Doyle Read the Complete Story On Skift Meetings.

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Top of the Class: 6 Steps to Student Event Success

Eventbrite UK

As student event organisers and promoters seek to grow attendance in the coming academic year, we spoke to Jon Szreider, commercial operations manager at Reading University Students Union, about the emerging trends and marketing tactics shaping the team’s strategy. Last year, 2.66 million students were enrolled in higher education institutions in the UK and, with […].

Education 147
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8 Steps to Attract Sponsors for your New Year’s Eve Event

Picatic by Eventbrite

Sponsors don’t just help bankroll your New Year’s Eve event. They help you promote and throw a better party. Here are six steps to creating a value proposition to attract New Year’s sponsors.

Events 370
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Webinar: Event Horror Stories: Scary Good Lessons Learned!

Expo Pass

It’s time to unleash the ghouls and goblins out of the shadows and put them into the spotlight. That’s right, it’s time for some event horror stories, so grab your flashlights and get ready to catch a glimpse of your worst fears. We’ve all heard the stories, your venue double booked your room, a speaker didn’t show up on time, the wifi broke. But how did you deal with it?

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Developing Customer-Focused Event Tech

EventMB

Skift Take: Pedro Góes, CEO at InEvent, joins this episode of the Event Manager Podcast to discuss event tech innovation. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

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Movement

Conferences that Work

Read the full article at Conferences That Work. No related posts.

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Why Your Community Is Key to Scaling Up Events

Picatic by Eventbrite

Community is at the heart of everything Jocelyn Ramirez and Mike Pak do. Ramirez is the founder of Todo Verde, which provides healthy and delicious plant-based, culturally relevant dishes, and Pak is the co-founder of Koreatown Run Club, a thriving running group in Los Angeles. Both creators have scaled up: Ramirez has published a cookbook, […].

Events 370
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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9 Methods To Measure Your Real Event ROI

Endless Events

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. But even so, you’ve got to ensure your event is a money-maker for your company.

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Beyond Excel — Project Management Tools for Busy Meeting Professionals

EventMB

Skift Take: Planning pros are starved for time, and any tool that can help with project management is welcomed. But not all are the same. Here we look at some options and the strengths and weaknesses of each. — Brandt Krueger Read the Complete Story On Skift Meetings.

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Fresh festive photo ideas to spice up your 2022 party season

Event Industry News

Christmas simply isn’t Christmas without decorations and twinkling lights. Of course, today it also isn’t complete without photos, GIFS or videos to share on social and enjoy the memories. For this reason (and many more) a photo or video experience is an essential part of any Christmas event from parties to marketing initiatives. Combining delightful decor, glittering lights and a stocking full of Christmas cheer, if you’re hosting a Christmas event this year you need a Christmas photo booth opp

2022 120
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Marketing Guru Seth Godin’s 5 Top Event Marketing Secrets

Picatic by Eventbrite

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. He started by defining things. Marketing isn’t hype or hustle, he said; […].

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Maintaining your professional network (both virtually and IRL).

Expo Pass

Networking, staying connected, maintaining a professional network – it’s all just shorthand for chatting with people that we like and who inspire us. Not to mention remembering to inspire others, too! So why do we sometimes forget to connect? Or keep putting off that Zoom check-in? The answer is not so simple. We’re busy, we’ve changed careers, and we’re seriously over Zoom.

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Will Force Majeure Cover Business Events Impacted by Hurricane Ian?

EventMB

Skift Take: A hurricane is considered a typical force majeure event, but if a business event is canceled before it makes landfall in an area not under an evacuation order, are you still protected? — Anna Huddleston Read the Complete Story On Skift Meetings.

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Joanne Lockwood is elected chair of the PSA UK&I

Event Industry News

Diversity & inclusion specialist, international speaker and transgender woman Joanne Lockwood, has been elected national chair of the Professional Speaking Association (PSA UK&I). The PSA has 13 regions and more than 600 members throughout the UK and Ireland and is part of the Global Speakers Federation. Joanne Lockwood took over the reins from outgoing Chair Rebecca Jones on 1st October.

Speakers 119
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5 Tips for Defining Your Brand as an Events Company

Picatic by Eventbrite

One of the best ways to stand out from the crowd is to define your brand. Event creators Elyse Fox and Duy Nguyen both credit doing so with helping them become successful founders: Fox is the CEO of Sad Girls Club, a safe space for women of color to diminish the stigma around mental health. […].

Events 367
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. Global DMC Partners (GDP), the network of independently owned destination management companies, launched GDP University.

Education 116
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28 IMEX America Hacks You Need to Know

EventMB

Skift Take: Do yourself a favor. Check out our unofficial guide to surviving — and thriving — at IMEX America.

Meetings 234
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Jimmy and Cara’s City Chic Wedding at Malaparte

EventSource

Every inch of Jimmy and Cara’s wedding elevated the idea of a classic city wedding with a modern twist. Co-orchestrated with the team at All That Jaz Weddings , the couple’s big day at Malaparte - Oliver & Bonacini was simple, modern and elegant all at once. From the sleek minimalism decor to the bride’s gorgeous dress and look by Lily Ho Beauty , it was an unforgettable night with so many wonderful moments snapped by Jessilynn Wong.

Events 103
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How Freq Presents Scores 24.1x Return on Ad Spend With Eventbrite Boost

Picatic by Eventbrite

Freq Group does things differently. At their biannual festival, Freqs Out East, thousands of drum-and-bass fans flock to an expansive suburban home (fun fact: the former estate of a washing machine tycoon) east of Auckland for nine hours of dance music. And it gets wilder. Just in time for Halloween, the next Freqs Out East […].

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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State of Virtual Meeting Tools

Smart Meetings

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior.

Meetings 110
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How Destinations Can Help Meeting Planners Weather Challenging Situations  

EventMB

Skift Take: Strikes, acts of terrorism, or extreme weather, as demonstrated this week by the wrath of Hurricane Ian, are potential disruptors when a group gathers. What can cities do to help event planners when disruption hits? — Paul Cook Read the Complete Story On Skift Meetings.

Meetings 175
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The Secret Sauce for These CPG Brands? Quirky Culinary Events

Event Marketer

There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year).