Master the Event
DECEMBER 13, 2023
If you’ve been tasked with planning your next office corporate event, chances are it’s not your main job. If you’re lucky your office will have a committee where the various tasks involved with planning the event can be assigned. If you’re lucky. If you’re one of the unfortunate ones, the planning my fall entirely on your plate. Well, fear not, help is here!
Conferences that Work
DECEMBER 11, 2023
Long ago, I participated in and later staffed a series of workshops that profoundly affected my life. They led me to create a contract with myself that is still important to me. Creating a contract with oneself is a common way to motivate yourself toward achieving desired goals. There are plenty of resources available for writing such contracts. ( Here’s one that’s slanted toward event professionals. ) The workshop where I created my contract for myself took a deeper perspective.
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Eventmobi
DECEMBER 14, 2023
Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. In this post, we’ll discuss the power of gamification for different event types and provide you with 19 gamification strategies and ideas to bring some fun to your next event!
Attendease
DECEMBER 13, 2023
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. However, producing successful healthcare events takes thoughtful planning and preparation.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 14, 2023
Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
DECEMBER 14, 2023
Why is an event lead capture app the key to driving ROI from your upcoming events? Because in order to get the most value possible from your event, your exhibitors need a quick, reliable, and easy-to-use lead capture tool! In this blog post, we’ll discuss the importance of lead capture for events, the different types of lead capture methods available, and the key features to look for in lead capture software.
Event Marketer
DECEMBER 11, 2023
When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift , but that’s another story). From the brands you’d expect to find on the field, like Bud Light and FanDuel, to the ones that might make you look twice, like e.l.f.
EventMB
DECEMBER 14, 2023
Skift Take: The $3.7 Billion Fontainebleau Las Vegas is officially now open. Close to two decades in the making, the vertically integrated luxury mega-resort is a reality at last.
MeetingsNet
DECEMBER 15, 2023
Data from more than 800 corporate, association, and agency planners reveals trends in pay, hours worked, time off taken, job satisfaction, and other work elements. While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
DECEMBER 12, 2023
The global industry leading Net Zero Carbon Events initiative has published seven best practice guidance and methodology documents that provide highly valuable actionable insights and strategies for the industry as organisations worldwide develop and implement their plans to achieve net zero.
Event Marketer
DECEMBER 12, 2023
Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Before joining Shutterstock, she held strategic marketing roles at a variety of brands, in a variety of sectors, including Netflix and Adobe, before doing what she says “nobody does” and moving into a sales role at a production agency.
EventMB
DECEMBER 12, 2023
Skift Take: Las Vegas is well known as one of the most popular leisure destinations in the world, but it's also a major center of business events. Find out how Caesars Entertainment is investing in Harrah's Las Vegas to deliver the ultimate attendee experience.
Smart Meetings
DECEMBER 15, 2023
In this edition of Smart Moves, get to know the six recent notable appointments making up the professional event management team at The Westin Grand Cayman Islands Seven Mile Beach Resort & Spa. John Dillis John Dillis Heading the team is Dillis as director of event management. He earlier served as the property’s director of events from 2018 to 2021.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
DECEMBER 15, 2023
Introducing Digital Wallet 2.0: A Game-Changing Solution Empowering Users to Take Control of Their Finances We are thrilled to announce the release of Digital Wallet 2.0, a revolutionary product that sets a new standard for digital payment & ticketing solutions. Packed with cutting-edge features and functionalities, Digital Wallet 2.
Event Marketer
DECEMBER 11, 2023
“We’re always looking for ways to connect this sense of ‘discover, decide, do’ in real life. So bringing the feeling of what it’s like to be on Pinterest into the real world to establish that strong brand connection is something we really care about. [It’s] bringing value to people’s lives and really being an additive experience.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IR
EventMB
DECEMBER 11, 2023
Skift Take: According to John Hense, if you peel back the curtains of all successful meetings and events, you'll find one key ingredient: grit.
Smart Meetings
DECEMBER 12, 2023
Finding ways to elevate attendee well-being is the new gold standard Prioritizing wellness in meetings and conventions is rapidly evolving from a nice-to-have feature to an essential component of creating a productive and positive meeting. Today, meetings and convention planners have an opportunity to enrich their gatherings like never before to ensure attendees are well cared for from head to toe.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Social Tables
DECEMBER 14, 2023
While some view winter as a cold, windy season where the world slows down and shutters up to wait for warmer weather, we see things differently. We think winter is the perfect season to bring people together for warm, welcoming events. Amid the coldest, harshest season of the year, what better way to usher in holiday cheer than bringing friends, family, and coworkers together at an event with a winter wonderland theme?
Event Marketer
DECEMBER 13, 2023
Recognizing the best use of design and technology in experiential marketing After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.
EventMB
DECEMBER 13, 2023
Skift Take: According to Convene, spending on meetings and events has increased by 35%, while Knowland reports group revenue is at 103% of 2019 levels.
Smart Meetings
DECEMBER 11, 2023
Food is what connects people. It brings people together without needing any introductions or explanations. It is what sits people from different backgrounds down at the same table and share a sensory moment that creates a memorable experience. For a meaningful event, consider quality, sustainability and inclusivity when choosing the culinary options.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Planning Pod
DECEMBER 12, 2023
No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Here’s everything you need to know about using post-event surveys to elevate event experiences and improve attendee satisfaction.
Event Marketer
DECEMBER 14, 2023
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. 27-Dec. 1 in Las Vegas. Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves and hosted a “Music in the Park” experience under its color-changing canopy.
EventMB
DECEMBER 15, 2023
Skift Take: Hivr.ai is helping the Radisson Hotel Group rewrite the playbook on group bookings. Impressive leaps in lead-to-quote conversion and customer response rates suggest this automation approach is a game changer.
Smart Meetings
DECEMBER 13, 2023
Helpful tips from ASAE on engaging and stimulating planners Planners are always on the hunt for new ways to create engaging and connecting experiences. To explore this further, Smart Meetings sat down with Michelle Mason, president and CEO of ASAE , to learn how meeting professionals can bring members together in more meaningful ways and what the next generation of convention attendees want in their experience.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Prestige Events Magazine
DECEMBER 15, 2023
Traditional showcase events are failing to meet the expectations of 81% of event buyers research by The Delegate Wranglers and CUSTARD has found. Although the survey of event buyers and venues identified that venue showcases are well-attended – 87% of buyers attend them with 78% deeming them ‘essential’ to review a venue’s facilities – only 19% of buyers said the showcases they attended were impressing them.
Event Marketer
DECEMBER 11, 2023
Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount.
EventMB
DECEMBER 13, 2023
Skift Take: Is the events industry ready to implement decarbonization and track its progress? Net Zero Carbon Events is providing a roadmap.
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