Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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Is It Time to Reconsider Serving Alcohol at Events?

EventMB

Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events. Somewhat ironically, the biggest reason to include alcohol is also the […]. The post Is It Time to Reconsider Serving Alcohol at Events?

Events 191
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Knowing what you’re going to draw

Conferences that Work

Do you know what to draw? Perhaps — if someone has told you to draw it. Do you know what you’re going to draw? That’s a different question. It implies that you have some agency to draw what and how you like. Beginning creation. Picasso answered the second question like this: “To know what you’re going to draw, you have to begin drawing.” —Pablo Picasso, Conversations with Picasso by Brassaï.

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Keywords and Ad Words: Use SEO and SEM to Make Your Events Stand Out

Picatic by Eventbrite

If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it. Choosing the right keywords is critical to the success of your paid search campaigns, and there are excellent tools to help you achieve the desired balance of relevance versus […].

Events 397
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MEET THE CHANGE: How Germany’s First Hybrid Event Achieved Success

Eventmobi

With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. The goal was to make change tangible, to trade key learnings from the past months, to bundle forces and take away fears. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off.

Meetings 345
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Live, Virtual, or Hybrid Events: Which Approach is Better?

GEVME

When the aim is to throw a good show and bring individuals together, you want to make sure you get it right. In this time and age, there are different approaches you can take to host an event. For social events where the goal is to inform, enlighten, create discourse, or even commemorate a particular day, you would typically host a live, face-to-face event.

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Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].

Marketing 370
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Virtual events can pack an emotional punch (and it’s not just from the needy cats exploring your webcam).

Expo Pass

(3 Minute Read). Virital events started out as just a way to keep things going, see other people, get work done, and keep everyone on the right track… All important stuff. But lately, we’ve noticed that the virtual world is also connecting us in new and original ways — and creating plenty of lasting relationships and emotions along the way.

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All Party Parliamentary Group for Events holds inaugural meeting

Event Industry News

The All Party Parliamentary Group for Events (APPG) held its first meeting today following its re-establishment as an official APPG in Parliament, to elect its Officers and outline its objectives for the year ahead. Members of Parliament from all of the major political parties attended the online Parliamentary meeting, which was chaired by The Rt Hon Theresa Villiers MP, Member of Parliament for Chipping Barnet, the recently appointed Chair of the APPG (pictured).

Meetings 134
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10 Event Trends 2021 [Free Report]

EventMB

News of vaccines on the horizon is starting to cut through the shroud of uncertainty surrounding the future of the industry. Nevertheless, 2020 has changed events for good. Event professionals are starting to wise up to some of the benefits of virtual engagement: access, inclusivity, online community building, and reach — just to name a […]. The post 10 Event Trends 2021 [Free Report] by EventMB Studio Team appeared first on [link].

2021 114
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How Social Media Marketing Can Help You Sell More Event Tickets

Picatic by Eventbrite

You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both. Here’s what else you need to know to master social media marketing. […].

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Virtual Holiday Party Ideas: Let Loose In 2020!

Endless Events

It’s everyone’s favorite time of the year! Because let’s face it – who among us doesn’t look forward to the annual holiday company party? Everyone can let loose and have fun with their coworkers, celebrate the company wins, and leave the year behind on a positive note. Granted, 2020 has been filled with challenges. And hosting a typical get-together with your employees won’t be possible this year.

2020 126
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New skills and high production values can drive the hybrid event revolution, says BVCA Chair

Event Industry News

The events industry’s successful transition to hybrid experiences will rest on improvements to the way organisers deliver content and attract new digital talent, according to Neil MacDougall, Chair of the British Private Equity & Venture Capital Association (BVCA). COVID-19 has resulted in many organisers pivoting from in-person to online events as a way of retaining some of their activity in 2020.

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Choosing Event Management Software for 2021: 3 Questions to Ask

ePly

At this point in 2020, you’re likely thinking about what your 2021 events are going to look like — more specifically, whether they will take place online, in person, or some combination of the two. Events will undoubtedly be tricky to navigate for the foreseeable future. While planners have certainly honed their skill of being ready to pivot on a dime this year (and sponsors and attendees have been just as flexible!

2021 118
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Better Understand Your Event Attendees With Google Analytics, Tracking Pixels, and UTM Tags

Picatic by Eventbrite

If you want to fully understand your return on investment from your SEO efforts, you’ll want to become super proficient at reviewing Google Analytics, using tracking pixels, and employing Eventbrite tracking links and UTM tags. Increase your understanding by delving into the SEO detail information below. Start with Google Analytics Google Analytics tracks demographic information […].

Events 361
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5 Tips to Flawlessly Pull Off Mismatched Bridesmaid Dresses

EventSource

Sometimes we think that ‘bridesmaid dress’ is synonymous with drowning in yards and yards of hot pink taffeta. Fortunately, this is no longer the case! As bridesmaid style evolved, so too did the expectation that all your maids had to wear the same dress. There are many reasons to consider mismatched bridesmaid dresses – from different body types, to having a co-ed bridal party and everything in between.

Events 114
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Huge new socially-distanced venue to open in Leeds to help the return of live events

Event Industry News

A massive new Leeds venue with social distancing in mind has opened in the city. The Wunderkind Group, behind Sheaf St, Duke Studios, Duke Makes and In Good Company, has launched the appropriately-named Testbed, a new 10,000sq ft events space for Leeds. It is aimed to reinvent mass gatherings in a post-pandemic world with changes to the norm expected for some time.

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Why Interest in Virtual Events Is Waning — and What to Do About It

PCMA Convene

Organizers of digital events have to step up their virtual game to battle distractions that are keeping attendees away. Your next virtual event must overcome three major obstacles: Audiences are tiring of virtual events. First, we’ve all experienced Zoom fatigue, which is not just the result of a continual reliance on the platform to conduct business, but that, as founding director of Stanford University’s Virtual Human Interaction Lab Jeremy Bailenson described in a Wall Street Journal article,

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How to Produce a Virtual Livestream Event With Multiple Guests

Picatic by Eventbrite

So you’re hosting a livestreaming event. Maybe it’s your first, or maybe you’ve tackled a couple video streams already. You understand the basics of streaming. But now it’s time to add a new twist: You’ve nailed down a few special guests. Exciting stuff! Even in a pre-COVID-19 world, adding new faces to your event adds […].

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How to Talk to an Anti-Masker

MeetingsNet

With mask-wearing mandated at in-person events, planners should be ready for conversations with people who are opposed to the rule. If your organization plans to hold face-to-face meetings with employees or clients, face masks will be the norm for the foreseeable future—perhaps for all of 2021. Anecdotally, this doesn’t seem to be a pressing problem for planners.

2021 119
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COVID smart testing introduced at Liverpool business event

Event Industry News

Covid SMART testing was introduced for the first time among delegates attending a business event. Liverpool City Council teamed up with Downtown in Business and ACC Liverpool to use rapid testing technology to increase covid safety measures at the Livercool Conference 2020. The initiative was part of the city’s drive to use SMART (Systematic Meaningful Asymptomatic Repeated Testing) community testing as part of everyday life and open up the business economy.

2020 128
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A Colourful Backyard Wedding for Alyssa and Michael

EventSource

Alyssa and Michael tied the knot in their backyard and turned it into the brightest and chicest micro wedding ever. After overcoming years of a long-distance romantic relationship, there was no way that this couple was going to let the COVID-19 pandemic stop them from having a lovely wedding to celebrate. Instead, they invited their nearest and dearest for an intimate backyard celebration that was filled with love and their unique personal style.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Virtual Venues are Helping Creators Approximate In-Person Events Online

Picatic by Eventbrite

At this point in 2020, online events are bread and butter. Concerts, standup shows, family holidays — pick your streaming service and buy your tickets. After nine months of puzzling through how to host a safe event, many creators and producers are building virtual venues that take the online game to the next level, helping […].

Venues 195
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This Virtual Medical Convention Didn’t Skimp on Production

PCMA Convene

Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, speaks at the American Academy of Pediatrics Virtual Conference 2020. When moving their events online, many organizers focus much of their time on choosing the right platform. That’s important, said Cindy Airhart, CAE, senior director, meetings and travel, American Academy of Pediatrics (AAP), but equally important is setting a high bar for the event’s production values.

Education 116
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COVID-19 and how it’s changing the industry

Event Industry News

Newly published insights from Reed Exhibitions’ COVID-19 Customer Needs and Mindset Barometer reveal how the pandemic is changing customer attitudes to physical and digital events. Reed Exhibitions today released its first ‘COVID-19 and How it’s Changing the Event Industry’ White Paper, highlighting findings from its COVID-19 Customer Needs and Mindset Barometer, the largest and most ambitious research project ever undertaken by the company.

2020 116
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Alana and Brendon’s Cozy-yet-Luxurious Wedding at The King Edward Hotel

EventSource

Alana and Brendon’s cozy-yet-luxurious wedding at the The King Edward Hotel is as big city glam as it gets! The couple tied the knot and danced the night away at the gorgeous historic venue surrounded by friends, family, lush florals, and luxe decor. Planned by the talented Shealyn Angus Weddings & Events , the couple’s big day isn’t something to be missed.

Hotels 112
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Make the Most of Paid Social Marketing Campaigns for Events With ToneDen

Picatic by Eventbrite

Whether you’re promoting livestreams or virtual wine tastings, the paid social marketing for your events plays a crucial role in how many tickets you sell. Filling those seats takes time, energy, and dollars — all precious commodities. Want this to be the year you start selling more tickets without breaking a sweat? Yep, we want […].

Marketing 195
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Return on Events: New Metrics for Now — and Into the Future

PCMA Convene

The difference between concentrating only on what’s easily quantified while equally attending to the more fluid, nonmaterial return on experi- ence is the difference between a jar that you’ve filled with lightning bugs and a jar in which you’ve managed to catch lightning. (Illustration by Cordell Ross, Fruition Co.). Back in January — what seems like a lifetime ago — an accomplished and diverse group of business event strategists, brand experience managers, designers, and association and marketi

Travel 111
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Why You Need to Perform a Digital Audit before 2021 (and How to Start)

Special Events

An arsenal of great digital tools isn't just helpful for your time management (and sanity), it also provides a more engaging client experience for a market that is increasingly tech-dependent

2021 111