Conferences that Work

FEBRUARY 19, 2024

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

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Velvet Chainsaw

FEBRUARY 22, 2024

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.

Education 244

Education Speakers Conference Management 244

Attendease

FEBRUARY 22, 2024

For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year. Because of this, accurate event analytics and reporting are a must for most event organizers to prove event success beyond traditional attendee surveys and anecdotal feedback.

Event Planning 195

Event Planning Events Marketing Meetings 195

Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.

Sustainability 195

Sustainability Sponsorships Banking Social Media 195

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

FEBRUARY 19, 2024

Skift Take: Andre Cholewinski champions supporting local causes over boycotting destinations. His forward-thinking approach to responsible event planning fosters positive change without sacrificing community engagement.

Event Planning 166

Event Planning Site Selections Meetings Events 166

Attendease

FEBRUARY 21, 2024

BlueJeans , a Verizon-owned software company, is sunsetting this year. Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. Are you a BlueJeans customer looking for an alternative solution? Losing access to the software you love is no walk in the park, but fortunately, choosing and implementing a new platform is easier than ever with Attendease.

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Event Industry News

FEBRUARY 22, 2024

JLL, a leading Technical Production Partner Company, is proud to announce its continued support for the Oddballs Rally, an annual event dedicated to raising funds for various charitable organisations.

Events 111

Events Event Design Event Marketing Event Management 111

EventMB

FEBRUARY 19, 2024

Event catering is likely one of your highest costs, but it can be managed. Here are 25 surefire ways to reduce your event catering budget.

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Events Management 172

Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Trimmer—and the city—places a heavy focus on its agriculture, which makes up a third of its economic output, alongside other major industries like the military and tourism.

Food and Beverage 105

Food and Beverage Sustainability Retail Tourism 105

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. With so much on the line, there’s immense pressure on corporate event planners to get everything right. You have to wear multiple hats and juggle competing priorities: attendee preferences, corporate goals, vendors and suppliers, internal deadlines…the

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Industry News

FEBRUARY 20, 2024

event:decision, the #1 global partner for event sustainability, has released a new tool for event planners, Impact. Impact assesses, benchmarks and certifies events in a wide-range of environmental, social and governance factors. Impact allows planners to submit responses relating to environmental, social and governance (ESG) elements of specific events.

Government 110

Government Sustainability Events 110

EventMB

FEBRUARY 20, 2024

Skift Take: When it comes to meetings and events, wellness must encompass the entire group, not just a few individuals.

Meetings 183

Meetings Events 183

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing

Sports 102

Sports Trade Shows Entertainment Travel 102

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Events

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Event Industry News

FEBRUARY 20, 2024

Liz Taylor, managing director of Liz Taylor Consultancy (LTC) and CEO of award-winning event planners, the Taylor Lynn Corporation (TLC), has been appointed to the board of the fast-growing external catering business, Hessian. Joining the hospitality company behind the successful Chef Lab brand, hospitality consultant and leading professional event planner Liz said: “I am thrilled to be joining Hessian.

Consulting 105

Consulting Hospitality Management Events 105

EventMB

FEBRUARY 22, 2024

Skift Take: The journey toward creating belonging at meetings and events need not be complicated. Small steps can be taken that will lead you on your way.

Meetings 157

Meetings Events 157

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S. fest—until now, that is.

Sponsorships 101

Sponsorships Wireless 2024 Advertising 101

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Caterease

FEBRUARY 22, 2024

Catering is not just about cooking; it’s an art that demands precision, timing, and that perfect blend of flavors. But let’s face it, the real challenge often lies outside the kitchen. We’re talking about the nitty-gritty of logistics, menu planning, and crafting those unforgettable customer experiences.

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Event Industry News

FEBRUARY 19, 2024

Julius Robinson, Chief Sales & Marketing Officer, U.S. and Canada, Marriott International Non-Traditional Venues: Our teams have received increasing requests for nontraditional venues, outdoor setups and reimagined creative spaces.

2024 104

2024 Meetings Venues Marketing 104

EventMB

FEBRUARY 22, 2024

Skift Take: Music festivals bring a slew of performers together but their format may be causing ticket sales to plummet pointing to fan burnout on the status quo format of the large events.

Meetings 140

Meetings Event Design Events 140

Event Marketer

FEBRUARY 22, 2024

“As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets. And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” –Sonika Patel, SVP-Marketing, Ticketmaster Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance t

2024 95

2024 Sports Sponsorships Marketing 95

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Event Age by Swapcard

FEBRUARY 21, 2024

Once upon a time, mobile event apps were considered a luxury. Today they’re seen as a strategic tool that helps increase engagement and personalization. These apps provide a platform where every update, networking opportunity, or important information is communicated quickly and effectively to your audience. Whether you’re an event organizer looking to improve your attendee experience or an exhibitor hoping to maximize ROI, chances are you are looking for an event app.

Event Apps 78

Event Apps 2024 Conference Networking Events 78

Event Industry News

FEBRUARY 19, 2024

Companies and associations looking for practical ways to move forward with their Net Zero (and general sustainability) journeys now have a new route to take for conferences, events, showrooms and training facilities.

Sustainability 104

Sustainability Conference Events Event Management 104

EventMB

FEBRUARY 22, 2024

Skift Take: The journey toward creating belonging at meetings and events need not be complicated. Small steps can be taken that will lead you on your way.

Events 91

Events Meetings 2024 91

Smart Meetings

FEBRUARY 23, 2024

Vote for the Best in the Meetings Industry The 12th annual planner’s choice award is based on the actual experiences of Smart Meetings magazine readers at venues and destinations around the world. This is your chance to rate suppliers who partner with you to elevate the meetings experience based on a range of amenities from the best golf resorts to the best incentive hotels.

2024 88

2024 Social Media Hospitality Hotels 88

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

Event Marketer

FEBRUARY 20, 2024

“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” –Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators. At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars.

Sponsorships 88

Sponsorships Sports Marketing Event Marketing 88

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience. Understanding Your Audience: The Key to Tailored Event Promotion First and foremost, knowing your audience is crucial.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Event Industry News

FEBRUARY 22, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Hayley Haggarty as a judge for the inaugural stateside edition. Hayley Haggarty has worked in the event industry for over 15 years across various disciplines and industries.

Event Technology 69

Event Technology Technology Events Event Design 69