July, 2017

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Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Be forewarned! We are not decorating learning spaces. We are designing them to foster, nurture and amplify our participants’ learning.

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The meeting industry’s biggest dirty secret

Conferences that Work

There are some things that the meeting industry doesn’t like to talk about in public. For example: Revenue models. (Who actually paid for all that sybaritic F&B? You’ll never know.). Clients from hell. (They might figure out it’s them I was talking about and I need the business.). Women and people of color’s frequent under-representation on stage. (‘Nuff said.).

Meetings 241
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Double Ticket Sales, Increase Revenue

Picatic by Eventbrite

Events have a lot of moving parts. There are a multitude of items that need your attention in order to create a fluid and memorable event. Selling tickets is probably an area that requires the majority of your attention (unless your event always sells out in minutes). Have you created a plan to increase your […]. The post Double Ticket Sales, Increase Revenue appeared first on Picatic Event Planning Blog.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.

Marketing 226
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Homeless Hackathon Glasgow

Gallus Events

In November, we will run a “Homeless Hackathon” in Glasgow. We were stirred into action by a front page article and investigation by a Scottish newspaper, which stated that “one person dies on the streets every week in Glasgow” Yes, that’s Glasgow, in Scotland, one of the richest countries in the world. As an event organiser, who currently lives in Barcelona, there isn’t much I can do to address the homeless situation in Glasgow.

2015 179

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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Avoid this common mistake when planning meeting programs

Conferences that Work

Although I have good reasons to champion meeting designs where the participants get to choose what they want and need to discuss and learn rather than a program committee , there is invariably a place for some predetermined presentations at conferences. Unfortunately, most program committees use a flawed process to select session content. Read the full article at Conferences That Work.

Meetings 196
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Sustainability, what does it mean for your conferences and events?

Eventinterface

On this episode of Event TALK, we are speaking with Julia Spangler a Sustainable Events Consultant with 6 years of corporate event experience. She has experience working on multi-day customer appreciation events, educational seminars and social events. She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend.

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3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different types of content marketing tactics alone, which got us thinking—how can events play a part in impacting your broader

Marketing 170
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Organising events in Dresden

Gallus Events

We loved our familiarisation trip to Dresden. It is a great city. Here’s a short summary of what we took away from the trip, and why we would have no problem recommending Dresden as a modern, vibrant city for organising events. In fact, we found ten things that make it a great place for event professionals to take their events. Check out the images below before, hopefully, checking out the city!

Hotels 145
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100 Pinterest Boards Every Eventprof Should Follow

EventMB

This is a bumper list of 100 must-follow Pinterest boards to inspire all event planners. There is something here for every event professional to appreciate, covering all event types, size, budgets and ideas! Recently valued at over $10 billion, Pinterest has 175 million monthly users. Pinterest is a great social media platform for events and […].

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Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Velvet Chainsaw

Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible.

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The Secrets Behind Conference Engagement

Conferences that Work

So you’re holding a conference. How are you going to get your audience tuned in and engaged? Read the full article at Conferences That Work. Related posts: Buy my new book—The Power of Participation—before July 1 at never-to-be-repeated prices I’m happy to announce that my new book—The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action—will be available for purchase in all formats and outlets on.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Facial recognition comes to event check-in

Eventinterface

On this episode of Event TALK, we are speaking with Panos Moutafis, President of facial recognition company Zenus. We learn how Zenus’ facial recognition abilities combined with the power of Eventinterface offers planners easy facial recognition check-in for events, making the check-in process faster, smarter and more secure. Listen to show host Al Wynant and guest Panos Moutafis discuss the following: The benefits of facial recognition at events.

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How to Build a Video Content Strategy for Your Event

BizBash

When the concept of recording and streaming sessions from conferences and meetings first developed several years ago, the focus was.

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20 Event Planners on How to Reduce the Environmental Impact of Events

Eventbrite UK

Discover the small changes that will make a big difference to the environmental impact of your event. 20 planners share their tips. The post 20 Event Planners on How to Reduce the Environmental Impact of Events appeared first on Eventbrite UK Blog.

Events 122
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Why “Inbox Zero” Doesn’t Work For Eventprofs

EventMB

Why paying too much attention to your inbox is actually a bad thing for eventprofs and what you really could be doing to manage emails more effectively. Email is useful communication tool that any event professional cannot live without but it is easy to be swamped with emails and dealing with your inbox can be […]. The post Why “Inbox Zero” Doesn’t Work For Eventprofs by EventMB Team appeared first on [link].

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

Velvet Chainsaw

The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? Do you even know the difference between the three?

Education 240
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Why Wall-to-Table Might Be The Next Big Thing in F&B

PCMA Convene

Going Green Will vertical farms crop up at your next conference? . Imagine a lush garden — springy and green, overflowing with arugula, cilantro, cherry tomatoes, and more. Now imagine that it’s vertical, indoors — and growing on site at your next conference. . EXPERIENTIAL F&B. Vertical farming made it happen at MPI’S World Education Congress 2017 , as MGM Grand Chef Norris Kelly served conference attendees fresh salads made with ingredients taken directly from a vertical garden along a wa

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10 plus books every meeting planner needs to read

Eventinterface

As we speak with meeting and event professionals for our Interviews with Planners series, we continue to be amazed by the variety of books that help these talented professionals in their jobs as planners. See what other meeting planners read to help them excel in their careers. A must read for Sarah Sebastian with Rose Gold Collective is Purple Cow, New Edition: Transform Your Business by Being Remarkable by Set Godin.

Meetings 149
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How This Conference Created High-Tech and High-Touch Networking Solutions

BizBash

A desire to connect with existing professional connections—and to make new ones—are often the primary reasons people attend conferences and.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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5 Ways to Optimise Your Event Website

Eventbrite UK

It's not enough to simply have an event website. Potential attendees can be deterred from purchasing if you make it difficult. Time to optimise your site! The post 5 Ways to Optimise Your Event Website appeared first on Eventbrite UK Blog.

Events 120
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16 Inevitable Ways To Make Event Attendees Happy

EventMB

As event planners we strive to make our event attendees happy and make a long lasting impression. Here are 16 ways to give a nice fuzzy, warm feeling to your guests. Attendee happiness is not something that happens by accident, it is something that takes a lot of planning! To plan the best event ever, […]. The post 16 Inevitable Ways To Make Event Attendees Happy by EventMB Team appeared first on [link].

Events 179
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Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important.

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Organisers reveal Event Technology Awards shortlist

Event Industry News

The 2017 shortlist for the Event Technology Awards (ETA) has been announced, with over 100 companies making the cut in 28 categories. The ceremony will be held at Troxy in East London on Thursday 9th November. Recognised as the accolade, Event Technology Awards registered another record number of entries. They came from as far away as […]. The post Organisers reveal Event Technology Awards shortlist appeared first on Event Industry News.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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5 Tips to Help You Market Your Event

Eventinterface

Event marketing is one of the most popular traditional marketing methods for many reasons. Not only does it give businesses the chance to meet potential clients face to face but it also gives businesses an opportunity to get more exposure. The problem some businesses have is that they don’t put much effort into their marketing ideas and, inevitably, lose out on a lot of customers.

Marketing 140
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How Will Virtual and Augmented Reality Affect the Event Industry?

BizBash

“It’s all about creating experiences at the event that attendees will remember: a message you want to communicate. Technology is.

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How to Promote Your Event Before You’ve Planned It

Eventbrite UK

You've got an event going on sale without a line-up of activity confirmed - what can you possibly promote? Quite a lot actually. Let us help you out. The post How to Promote Your Event Before You’ve Planned It appeared first on Eventbrite UK Blog.

Events 118