March, 2017

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Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position.

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Charles, Lawrence, David Bowie, and me

Conferences that Work

My first public gig as a musician was at David Bowie’s Beckenham Arts Lab. Read the full article at Conferences That Work. Related posts: Scenes from a peer conference—part 2 Since 2012, I’ve had the privilege of designing and facilitating the annual Vermont Vision for a Multicultural Future Peer Conference. It’s an honor to work on a classic Conferences That.

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10 Tips for Attendee Engagement, Part Two: During Your Event

Event Farm

This is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the first post with 10 tips for engaging attendees before events, you can read it here. Otherwise, keep reading to check out our list of tips for in-event engagement. 1. Use a social wall. Projecting a live-stream of your event’s hashtag on large screens throughout your venue will encourage attendees to share more.

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50 Pro Tips to Reduce Event Non Attendance

EventMB

No shows and non-attendance are one of the biggest frustrations for event planners. This mega list of 50 tips will help to boost numbers and avoid wasted places at your events. You scan your event room proud of the job you did organizing and then what do you see? Empty chairs peppered in throughout the […]. The post 50 Pro Tips to Reduce Event Non Attendance by EventMB Team appeared first on [link].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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5 Tips for Selecting the Best Event Technology

Eventinterface

Selecting event technology can be a daunting experience. There is much to consider. The wrong decision can cause a lot of headaches during the planning and execution process of your conference or event. In this post we are sharing our top 5 tips to keep in mind when researching and choosing your event technology platform. 1. KNOW YOUR GOAL. Before researching event technology you should have a good idea of why and how you want to implement a tech platform for your conferences and events.

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Attract With Content; Keep Them With The Experience

Velvet Chainsaw

The internet has made world-class content front, center, mobile and affordable—often free. Anyone can hear the best experts for free (or nearly free) on almost any device they own. Anyone can get thought leadership at their fingertips. And your conference audience does. They have access to the same information you do. They can hear, watch and read the greatest speakers anytime.

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Three ways to make it easier for attendees to participate

Conferences that Work

How do we get people to participate at meetings? We know that participants — people who are active learners — learn more, retain more, and retain more accurately than passive attendees. They are also far more likely to make valuable connections with their peers during the event. Seth Godin describes a desirable meeting mindset: What would happen… if we chose to: …Sit in the front row.

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The Goal of Your Event Should Not be Lead Generation: Here's Why

Event Farm

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives. But events typically require more time, money and resources than other marketing channels, and you want to make sure you're extracting the most value from each event you host.

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10 Ways to Bring More Tech to Low Budget Events

EventMB

Are you trying to figure out how to incorporate more event technology on a small budget? We have some ideas to help. Everybody loves tech, right? You may hate learning how it runs or setting it up, it but most event attendees love a tech-laden experience for the oohs and ahhs factor. But tech doesn’t […]. The post 10 Ways to Bring More Tech to Low Budget Events by EventMB Team appeared first on [link].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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7 Event Tech Startups to Watch This Year

Eventbrite UK

We asked the founders of seven exciting event tech startups to tell us what the year has in store for them. The post 7 Event Tech Startups to Watch This Year appeared first on Eventbrite UK Blog.

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My session at EVENTIT

Gallus Events

Below you will see the slideshare from my presentation at EVENTIT from earlier this month. You can also see my review of EVENTIT here. How To Run Better Meetings. When I was approach to do a session I decided to do a version of the creative events session that I presented in Barcelona last year. With a few changes of course. It is hard to argue that, if you remember and engage more with a meeting / event, it will be all the better for it.

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Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the spe

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“Less Meetings, More Doing?” Nope!

Conferences that Work

Many believe that meetings are an unpleasant evil that sucks time and energy away from getting things done. That’s unfortunate, because meetings — when done right — are one of the most powerful business tools for creating the action outcomes that stakeholders and participants want and need. Over the years I’ve learned through painful experience that blindly doing something, anything , before thinking through what I could be doing and how I might be doing it, was invariably a recipe

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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SXSW Events: Insights for Event and Marketing Pros

Event Farm

South by Southwest (SXSW) is a combination of festivals, conferences and exhibitions that celebrate the intersection of the interactive, film and music industries. The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year , SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain.

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10 Unlikely Places to Derive Creative Inspiration for Your Events

EventMB

Do you wish you could bring more creative approaches to your events with greater consistency? Stop thinking that creativity is a mystical beast and start seeing it everywhere with these tips. Creativity is the lifeblood of any event planners’ career. Without it, your events fall flat, your attendees are uninspired, and clients will go elsewhere. […].

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How to Manage Event Costs with Zero-Based Budgeting

Eventbrite UK

Costs savings, better strategy and new approaches to execution are just some of the benefits of zero-based budgeting. Find out if it's right for your event. The post How to Manage Event Costs with Zero-Based Budgeting appeared first on Eventbrite UK Blog.

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EventIT 2017 Review

Gallus Events

EVENTIT is part of an interesting and growing trend in the exhibition world in the UK. Event companies within smaller geographical areas are creating smaller versions of the larger London based trade shows. Those larger event industry shows like IMEX and the Meetings Show are increasingly being seen as London and the South of England centric shows. This has provided a gap that some savvy organisers have cottoned on to.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Specific Strategies To Take Your Conference Full Frontal!

Velvet Chainsaw

You can make your conference the purple cow of all conference experiences. That is if you want to be seen as unique and different. So how do you do that? By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal ! Going full frontal means engaging the frontal lobe of your brain.

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Hiring an Event Team: Find People Who Can Make Your Next Event Run Perfectly

Social Tables

Pulling off a successful event is a team effort – it’s impossible to do it all alone. By surrounding yourself with a team of professionals that have demonstrated their knowledge and expertise, you are helping to ensure the success of your event. Let’s take a look at what it takes to put together a great team. The Key Players. Any kind of event is made up of several teams of people, led by those known as key players.

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10 Tips for Attendee Engagement, Part Three: After Your Event

Event Farm

This is the third post in a three-part blog series with tips for engaging with attendees before, during and after events. If you missed the first or second posts, which were about engaging with attendees before and during events, you can check them out here and here. Otherwise, keep reading for 10 tips to engage with attendees once your event has ended. 1.

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10 Old Event Tactics It’s Time to Ditch

EventMB

Event professionals need to stay on top of current trends. Not doing so can place their client list in jeopardy. Are you doing any of these 10 things? If so, it’s time to let them go. A former boss of mine came of age in the late 70s and early 80s. You know the years […]. The post 10 Old Event Tactics It’s Time to Ditch by Christina Green appeared first on [link].

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Ins and Outs of Booking Celebrities for Events

Eventbrite UK

Celebrities can leave a great lasting impression for event goers. Here's how to find the perfect celebrity for your audience and budget. The post The Ins and Outs of Booking Celebrities for Events appeared first on Eventbrite UK Blog.

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Guidebook and Our Customers for the Win!

Guidebook

Over the past several months, Guidebook won numerous awards for its innovation and leadership. It’s amazing to see and also very humbling to be nominated alongside companies including Google and others whose impact is unquestioned in the industry. It’s not just Guidebook that’s winning — our customers also gained recognition for their leading-edge mobile apps in service of their students, employees and other audiences.

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Take Your Conference Full Frontal

Velvet Chainsaw

It’s time to take your conference full frontal! No, not a full frontal lobotomy. Nor a behind the scenes look at the private parts. It’s time to challenge and encourage your conference stakeholders to focus on engaging their brains at a higher level. It’s time to develop conference experiences that help your stakeholders think smarter. It’s time to equip your participants with the ability to conquer the complexities of their 21st Century work by going full frontal!

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Planning Pod

Hybrid events are those that have two distinct audiences – one live in-person audience and another virtual online audience – and they have been on the rise over the last few years. In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of Facebook Live , this number will undoubtedly jump in the next year or two.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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6 Characteristics of a Revenue-Generating Event

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. Why does your company host events? Your event strategy, like all other marketing activities, should ultimately be designed to build pipeline and drive revenue. As marketing and sales teams morph into revenue teams with shared goals, marketing has started to start thinking more like sales by tracking success in pipeline and opportunities instead of just lead generation and awareness.

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15 Behaviours To Make You An Unstoppable Eventprof

EventMB

Eventprofs earn their reputation by being exceptional at what they do. Here are the behaviors you should adopt in order to be unstoppable in the event industry. With high competition, fast-paced deadlines and plenty of pressure, the event industry isn’t for everyone but if you are cut out for this career there are a number […]. The post 15 Behaviours To Make You An Unstoppable Eventprof by EventMB Team appeared first on [link].

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5 Digital Marketing Trends Coming in 2017 (And How to Prepare Now)

Eventbrite UK

Matt Banner, the Founder of OnBlastBlog.com, shares his insights into the big digital marketing trends happening in 2017, and how you can adapt to them. The post 5 Digital Marketing Trends Coming in 2017 (And How to Prepare Now) appeared first on Eventbrite UK Blog.

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