Velvet Chainsaw

OCTOBER 26, 2023

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

Food and Beverage 398

Food and Beverage 2024 Negotiating 2019 398

TicketBud

OCTOBER 26, 2023

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

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Sustainability Transportation Travel Education 118

Velvet Chainsaw

OCTOBER 2, 2023

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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Speakers Event Planning Events Meetings 418

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. That’s why we’re breaking down the steps into two parts. In this first segment of our two-part series, we’ll unravel the magic of analytics. We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Conferences that Work

OCTOBER 30, 2023

Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. Yet this topic is rarely the focus of much academic study. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !

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Conference 2023 Education Travel 271

EventSource

OCTOBER 18, 2023

As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!

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2023 Travel Event Design Meetings 124

TicketBud

OCTOBER 12, 2023

Though much of the world has returned to in-person get togethers, online events remain a relevant and practical way to connect with audiences and communities around the world. But, getting people to sign up and tune in can be tricky. Online event planners may face an uphill battle in reaching and recruiting event attendees, as well as dispelling preconceived notions that online events lack both entertainment and engagement.

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Social Media Advertising Marketing Events 111

Eventtia

OCTOBER 10, 2023

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It offers a user-friendly interface for attendees to easily register for events, providing organizers tools to track registrations, collect payments, manage attendee data, and generate reports. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches.

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Negotiating Retail Financial Management 118

Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. Well, there’s nothing unusual about that; it happens frequently. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE! Pay me? No, you pay us! I’m regularly asked to speak, present, or run a workshop at meeting industry events. While I love to do this, the requests are often silent about something important.

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EventMB

OCTOBER 30, 2023

Skift Take: Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.

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Meetings Event Tech Events Tech 195

Event Industry News

OCTOBER 24, 2023

Conferences, exhibitions, seminars, they’re back in full swing but something is different. The world has changed. And now, content is more important than ever. Here’s why… The structure of events is not what it used to be.

Conference 116

Conference Events Event Design Event Marketing 116

MeetingsNet

OCTOBER 6, 2023

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Here are the other high-percentage growth cities, and the industries driving it. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.

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Healthcare Marketing Banking Meetings 116

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Events

Eventtia

OCTOBER 20, 2023

Creating a comprehensive event budget is crucial for ensuring the optimal performance of any type of event. It serves as a financial roadmap, providing a clear view of all expenses and revenues associated with the event. By creating an effective event budget plan, organizers can exercise financial control and achieve maximum returns on their investments.

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Financial Negotiating Entertainment Retail 117

Event Marketer

OCTOBER 30, 2023

Coke’s AI Studio experience gives festivalgoers an opportunity to create their own pop star identity. Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the brand’s proprietary Sips & Sounds festival over the summ

Tech 116

Tech Sponsorships Technology Marketing 116

Conferences that Work

OCTOBER 16, 2023

While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.

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Conference Meetings Events 264

EventMB

OCTOBER 4, 2023

Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

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Education Events Meetings Event Tech 197

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Smart Meetings

OCTOBER 4, 2023

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

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Hotels 2023 Financial Meetings 116

MeetingsNet

OCTOBER 30, 2023

Collaborating honestly with colleagues, developing a specific job-hunting strategy, and other actions could get planners the compensation that’s right for their role. At an educational session on wage inequality in the meeting-planning industry during the recent IMEX America show in Las Vegas, a standing-room only crowd heard tips and advice from veteran industry players about what planners need to do to receive an appropriate salary for their work.

Negotiating 111

Negotiating Corporate Events Education Meeting Planning 111

Event Industry News

OCTOBER 17, 2023

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value.

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2005 Event Technology Technology Event Marketing 111

Event Marketer

OCTOBER 2, 2023

“This was the first year there where we’ve really had a multicultural strategy with soccer. And it is important to have that based on the audience that we have—a strong Hispanic base, how are we talking to the Black audience? What really resonates with the multicultural audience? And looking at the data, music and art are two of those things. If you want to speak to that audience with soccer, how are you incorporating one, if not both, of those items?

Sports 115

Sports Sponsorships Retail 2023 115

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Conferences that Work

OCTOBER 23, 2023

Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.

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EventMB

OCTOBER 14, 2023

Skift Take: Toy Fair, worth an estimated $20 to $30 million, announced plans to move from New York — where it’s been held for a century — to New Orleans. Extensive and vociferous member blowback forced organizers to do an about-face.

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Meetings 191

Smart Meetings

OCTOBER 26, 2023

In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Let’s delve into the reasons behind this hesitancy and what event professionals can do about it. What’s Behind Attendee Hesitancy 1. Ongoing Uncertainties Due to Covid-19 The ramifications of the Covid-19 pandemic are still out there.

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Conference Financial Airlines Speakers 111

MeetingsNet

OCTOBER 12, 2023

Several hotel companies are now voluntarily disclosing resort fees up front in the buying process. If finalized, a new FTC rule would mandate that online travel agencies and other booking channels do the same. On October 11, the Biden Administration proposed new consumer protections that would block companies from charging hidden fees and force sellers to disclose all mandatory costs up front, which could affect the way banks, ticket sellers, airlines, hotels, and other companies sell their prod

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Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

2021

Event Industry News

OCTOBER 9, 2023

Conference Care was formed by two ex-hotel operations managers, Andrew Deakin and Chris Peacock. They had a big dream, lots of drive, and the ambition to make a difference. In 1995, they founded Conference Care Ltd (back then Conference Care UK) to provide two key things: 1.

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Consulting Conference Hotels Management 111

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the year showed that roughly 70 percent of festivalgoers believed sponsors could enhance their show experience—and over this summer, brands undeniably proved it.

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Sponsorships Apparel Entertainment Transportation 114

Conferences that Work

OCTOBER 2, 2023

OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.

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2016 Conference 243