September, 2023

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.

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Membership Directory: Why Your Organization Needs One & How to Create One

Eventmobi

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from.

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Cut Keynotes in Half, Say Meeting Designers

EventMB

Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Minimize Lines and Maximize Ticket Sales with Timed-Access Event Ticketing

TicketBud

As we look toward a season of haunted houses, corn mazes and holiday pop-ups, it’s important for event managers to consider how to organize their crowd flow to maximize ticket sales across the duration of the event and avoid bottlenecks at check-in. Enter timed-access ticketing, a feature on Ticketbud that enables event organizers to allow entry to a specific number of ticket holders during allocated time slots.

Events 135

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!

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Six reasons why unconferences aren’t more popular

Conferences that Work

Why aren’t unconferences more popular? Events and media consultant Julius Solaris shared at the Unforgettable Experience Design Summit that he was initially very enthusiastic about unconference format events. He thought conferences would eventually adopt unconference models. But Julius didn’t see them catch on and now focuses on other aspects of the meeting industry.

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5 Great Ways To Use SMS for Events and Retail Experiences

Eventtia

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. No wonder why: mobile-first experience is necessary while more people spend time on their phones. As Statista highlights, “In 2021, mobile users in the United States sent roughly 2 trillion SMS or MMS messages.

Retail 118
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How Polarization is Impacting Business Events

EventMB

Skift Take: Destination leaders from Orlando, Baltimore, and New Orleans sat down to discuss the challenges of attracting events in the face of a polarizing political atmosphere and how to ignite change through education and positive conversation.

Education 207
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Ideas for Fall Festivals and Events

TicketBud

Fall is one of the busiest times of year. With school events, holidays and travel, it can be easy to lose touch with communities and audiences. But the season also provides many opportunities to connect through specially timed and themed events. According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections.

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JL Group expands technical production services to USA

Event Industry News

For the last 15 years the JL-Group’s (JLL) DNA has been synonymous with a commitment to client service, strong values and pushing boundaries in the ever-evolving world of technical production across the television and event industries.

Events 124
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How to Host a Webinar and Harness its Power

Attendease

If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.

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Live in your own imagination

Conferences that Work

Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Mobile Bartending Services You Should Know About!

EventSource

Mobile bartending services are all the rage these days and have quietly been revolutionizing celebrations and special events for the past few years due to their convenience, innovation, and style they add to just about any indoor or outdoor event. No longer confined to stationary setups, mobile bartending brings the bar to your chosen venue. Beyond serving drinks, mobile bars craft immersive and interactive experiences that can compliment any event theme (if applicable) and are certain to make a

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RFPs Are Almost Back to Pre-Covid Levels

EventMB

Skift Take: The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.

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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

2023 121
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Major Events Firm Pushes Hard on Sustainability Certification

MeetingsNet

After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. In 2022, the Events Industry Council launched the Sustainable Event Professional Certificate online course, aimed at meeting planners and suppliers interested in improving the sustainability and social-impact efforts of their organizations and the business events they organize.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Brixton Academy hearing: Lambeth Council support venue reopening “in principle”

Event Industry News

Lambeth Council have said they support the reopening of Brixton Academy “in principle” if a series of conditions are met. The second and final day of a licensing hearing into the venue’s future was held at Lambeth Town Hall today (September 12).

Venues 115
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Time to Mask-up for Meetings Again?

Smart Meetings

Medical professional offers advice on how to manage the rise of Covid-19 variants Meetings are back to in-person, but the possibility of contracting Covid-19 still looms with high-profile individuals like First Lady Jill Biden having recently tested positive for the disease. According to the Centers for Disease Control and Prevention’s (CDC) Covid data tracker , between Aug. 4 and Sept. 2, Covid-related hospitalization rose to 8.7%, resulting in 18,871 total hospitalizations.

Meetings 111
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Toronto’s Top 8 Best Chinese Wedding Planners

EventSource

When it comes to planning a Chinese wedding in Toronto , working with an experienced and knowledgeable wedding planner familiar with all the intracacies and customs can make all the difference! Whether you’re envisioning a traditional Chinese wedding or a fusion of cultures, these top-notch wedding planners can definitely hook you up! These talented professionals bring years of experience, creativity, and cultural insight to ensure your big day is nothing short of spectacular.

2013 106
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Top 30 Convention Centers Ranked: Vegas Takes Top Spot

EventMB

Skift Take: A ranking of the top 30 convention centers across the U.S. was recently released by the Wall Street Journal placing three Las Vegas facilities in the top 10 with high scores based on overall space, amenities and convenience. But how did they measure up on a practical level for groups and meetings?

Meetings 201
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The 2023 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer

THE ONLY EDITORIAL ROSTER OF THE INDUSTRY’S BEST FABRICATION PARTNERS The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.

2023 119
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Working Toward Event Inclusivity? Don’t Miss This

MeetingsNet

Google has created a thorough and thought-provoking guide to event inclusivity, and the company is making it available to anyone. If your organization is working to create more inclusive and accessible events, don’t duplicate efforts: A comprehensive resource just released by Google covers everything from registration and restrooms to service animals and swag.

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Escaping the ordinary: Enter the 3D Renaissance

Event Industry News

The era of uninspiring virtual events is fading quickly, making way for a new approach that puts attendees at the centre of engaging experiences. No longer satisfied with passive digital content, participants seek more interactive and immersive virtual events that break away from the ordinary.

Events 114
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11 Qualities to Look for When Partnering with a Team Building Company: CSR Research Part Three

Best Corporate Events

Corporate social responsibility (CSR) initiatives benefit businesses, their employees, and their local communities. CSR team building events are often one core component of broader programs. But to get the most value for everyone involved, it’s vital to choose the right CSR team building partner. An ideal partner will deliver programs that create fun, emotionally powerful, memorable shared experiences for employees.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Toronto’s Top Private Chefs for Small Events and At-home catering

EventSource

You’ve probably noticed or have heard over recent years, the increasing number of people hiring private chefs for their at-home gathering or intimate special event. Needless to say, there are quite a few reasons for this! Apart from providing hosts an opportunity to enjoy their own parties (a huge plus!), a private chef can also dramatically elevate your special occasion to new heights, all while providing that extra personal touch and attention to detail that many culinary enthusiasts are

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New Cybersecurity Reporting Requirement to Impact Meetings

EventMB

Skift Take: A new SEC disclosure ruling requires all U.S. public companies to disclose cyberattacks. This adds a new level of complexity to risk management for any planners working with or for these companies.

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How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.

Event Marketer

“We have consumers, but they are fans, and bringing an experience to them that they can engage with is going to be one of our top priorities. As we are a brand that is digital-first, we don’t have our own brick and mortar yet, but it’s incredibly important to be able to give them a place to come in and experience the brand.” —Jenn Reeves, VP-Global Brand Marketing, Stanley Pop-up attendees customized their Stanley cups with words and phrases.