Picatic by Eventbrite
DECEMBER 9, 2019
From #metoo to white supremacy, the lens on diversity issues is bright these days. It’s a good time to be an advocate for equality and fairness for all people. Within the world of events, you can take a stand and cultivate a culture of inclusivity. You might already claim to host an event that welcomes […].
Attendease
DECEMBER 12, 2019
Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. More importantly, they get attendees to sign up for events. Here are a few tips on how to create a feeling of hype and excitement around events by creating the best possible event website. 1.
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Picatic by Eventbrite
DECEMBER 23, 2019
Need fresh event promotion ideas? Here are 20 creative marketing strategies to boost awareness and build hype around your event.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
InitLive
DECEMBER 23, 2019
Generation Z, that group of about 97 million people who arrived after millennials, are defined as those born in 1997 or later, represent a section of society that accepts digital technology early in life, lives by its rules and creates new ones that provide a fast-paced, well-connected life conducted mostly on small, handheld devices operating 24/7.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Bizzabo
DECEMBER 11, 2019
Learn how AdWeek, creator of one of the most popular advertising trade publications in the world, uses events to supercharge its content strategy. AdWeek is the second-largest advertising trade publication in existence. The New York City-based publisher has been covering diverse topics such as creativity, ad campaigns, and client-agency relationships since 1979.
Event Planning BluePrint
DECEMBER 9, 2019
Have you ever felt totally motivated to do something then suddenly that motivation is gone? Or you feel like you’re falling behind because you haven’t achieved something that you told people in your life you’re going to accomplish by the end of the year (or month or quarter). You start to feel bad about yourself and like you can’t stick with something and you avoid talking about it because you’re too embarrassed you haven’t made any progress – especially after talking about it so much with frien
Eventtia
DECEMBER 30, 2019
To organize a successful event, you need to enlist a dream team of events experts who are willing to invest their time and expertise in helping manage an event. Whether you're planning a small meeting or large scale event, these experts can get the job done to create an excellent attendee experience. Integrating a team where everyone is considered an expert can be a challenge.
Eventtia
DECEMBER 19, 2019
Events have been going on for a very long time, so long in fact that they completely eclipsed the software that has been built for them. This is why so many event planners and marketing departments as a whole continue to use an array of different tools to manage their events data.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Guidebook
DECEMBER 30, 2019
Every year, we see innovation and development within the events industry. In order to succeed in this exciting and dynamic industry, it’s important for organizers to keep their fingers on the pulse of attendees’ expectations and make adjustments to meet them. . Because the industry is constantly growing and evolving, each year is an opportunity to try new methods and learn from successes.
Attendease
DECEMBER 9, 2019
A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example. Juggling a portfolio of these dissimilar events can be a challenging experience; it’s easy to get lost in the tasks, mix up goals and approaches, and lose sight of brand consisten
Picatic by Eventbrite
DECEMBER 3, 2019
You like your job. It’s fine. Really! But sometimes, you suspect that your true skills are being underutilized. Have you ever considered becoming an event planner? If the following list of twelve signs feels familiar, it might be your calling. 1. You’re the de facto cruise director for your tribe It’s Thursday morning, and the […].
Conferences that Work
DECEMBER 16, 2019
Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding. They cross boundaries, and some break them. They see patterns before others do.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
GEVME
DECEMBER 11, 2019
According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. We are staying true to our principal responsibility to be ahead of the trends and provide event technology services and solutions to event professionals which will help them to embed responsible business practices into meetings, conferences, exhibitions, and trade shows.
EventMB
DECEMBER 5, 2019
Verizon announced with great pomp the first augmented reality (AR) 5G live concert in collaboration with The Chainsmokers. Here is what you need to know about it and what it means for your event. I was checking my Twitter feed a few days ago when I stumbled into this tweet from Verizon. Very excited. […]. The post The First 5G Augmented Reality Event Just Happened.
Gallus Events
DECEMBER 19, 2019
The UN Climate Conference took place in Madrid in Dec 2019. I decided to travel down from Barcelona to find out how sustainable was COP 25? . It is no surprise that yet again, we have another climate gathering that we can list as a missed opportunity. There never seems to be enough of an incentive for industries to wind down, or for companies to divest and reinvest in other products and services.
Attendease
DECEMBER 5, 2019
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. A collaborative campaign to get users to download and use the app before the event has proven to help boost the number of visitors and the general hype and anticipation surroun
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Picatic by Eventbrite
DECEMBER 10, 2019
You want to create an event that no one will feel excluded from, so you actively market your event to all types of people. Your lineup is carefully curated to feature a diverse set of talents. And your venue is entirely ADA compliant. But there might be a fatal flaw in your diversity efforts: your […].
Conferences that Work
DECEMBER 9, 2019
What’s the best way to facilitate a community discussion? Recently, I had to answer that question at short notice. My task: design and facilitate a two-hour community discussion in response to a bombshell announcement made by the largest employer in my tiny rural hometown of Marlboro, Vermont. The community was in shock. Consequently, I felt it was important to use a discussion format that: Supported respectful dialog from a variety of constituencies; Created an environment that was as saf
GEVME
DECEMBER 19, 2019
Sustainability is a key trend at business events these days. We see venues, organisers and suppliers going at length to reduce the carbon footprint of events. . Venues are implementing adequate waste management policy and recycling different waste streams. Organisers are eliminating the use of PVC banners, using digital signatures and cutting down on printing of documents for administrative purposes. .
EventMB
DECEMBER 9, 2019
Trade shows have the biggest opportunity in the event industry right now. They are the perfect recipient for all that extra budget coming from marketing companies. Still, they get a bad rap. Are they just dying or are we just witnessing a powerful transition? Last week, I had a chance to attend Expo! Expo!, […]. The post Why Trade Shows Still and Will Matter by Julius Solaris appeared first on [link].
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Eventbrite UK
DECEMBER 19, 2019
In a world of diminishing social media returns, Instagram is a breath of fresh air for event marketers. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business. That makes the platform a treasure trove […]. The post 7 Instagram Stories Ideas for Your Next Event appeared first on Eventbrite UK.
Attendease
DECEMBER 23, 2019
What does 2020 hold for the events industry? A lot in fact! With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. Personalization. Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their s
Picatic by Eventbrite
DECEMBER 5, 2019
This is a guest post by Bobby Lin, the founder of Valoso, a global video production and digital marketing platform for event organizers. Valoso has partnered with events such as conferences, tradeshows, showcases and internal training events. Whether you are holding a lavish corporate party or an intimate meeting, the location of your event can […].
Conferences that Work
DECEMBER 30, 2019
Today’s meetings need to give meeting-goers many options, not just a few. But this doesn’t mean filling the conference program with every conceivable session topic. To be enjoyable and productive, meetings need white space : free time for attendees to do what they want and need to do. When we preschedule an entire conference program, each attendee’s only remaining choice becomes which sessions to attend.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
GEVME
DECEMBER 29, 2019
As time goes by, event managers deal with more complex tasks. They need to finish everything on time, especially when working in teams. There’s so much to be done and organized and so little time to do it while the amount of pressure just keeps rising. So, what should you do to make it easy for yourself? Find the way out in apps, of course! Without special apps and templates, you will struggle to manage everything in time and will continue to be under constant stress.
EventMB
DECEMBER 9, 2019
Trade shows have the biggest opportunity in the event industry right now. They are the perfect recipient for all that extra budget coming from marketing companies. Still, they get a bad rap. Are they just dying or are we just witnessing a powerful transition? Last week, I had a chance to attend Expo! Expo!, IAEE’s […]. The post Why Trade Shows Still and Will Matter by Julius Solaris appeared first on [link].
Eventbrite UK
DECEMBER 10, 2019
There’s plenty that planners and organisers can do to reduce their next event’s environmental impact. Labelled the ‘Greta Thunberg effect’ by the media, the 16-year-old schoolgirl from Sweden has raised awareness of climate change and inspired individuals and organisations around the world to offset their carbon footprints by investing in carbon-reducing projects.
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