G2Planet
AUGUST 13, 2018
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Gallus Events
AUGUST 7, 2018
In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some ideas on how to do this successfully.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Conferences that Work
AUGUST 27, 2018
An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons. (They carry their babies on their backs — see photo!) A man passed, and our eyes met for a moment. “Have I met him before?
Eventmobi
AUGUST 30, 2018
The challenge to keep attendees engaged at your events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. In order to make sure your events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – the event planner’s new best friend.
Advertisement
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Connect Your Meetings
AUGUST 20, 2018
Jim Spellos, president of Meeting U. , is a technology guru when it comes to what’s new, trending and obsolete. He is also a great resource for conference attendees, as he delivers more than 150 seminars annually to share his expertise. He will be speaking at Connect in Salt Lake City, Aug, 23-25. As technology continues to push the envelope of what is capable in the meetings and events industry (hello, chatbots ) it is important that planners stay in the loop, being innovators or early adopters
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Endless Events
AUGUST 22, 2018
Have AV quotes bamboozled you before? You’re not alone there. And if you don’t understand the quote, it can be tricky to know how to negotiate on the price , or if you hold any power to negotiate whatsoever! The good news is, you do have that power. And all you need to put it into action is a little knowledge, which we’re about to arm you with. Get started with negotiating AV prices by: Learning AV lingo.
Meeting Application
AUGUST 9, 2018
How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored? Never mind the obligation or joy it was for you, never mind whether the audience was enthusiastic about your speech…you can always make your next presentation more impressive and unforgettable!
Conferences that Work
AUGUST 6, 2018
Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.
Plan Your Meetings
AUGUST 6, 2018
Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations. Indeed, proving the value of their meetings has, in turn, proven the value of their roles as experience designers, strategists and internal consultants.
Advertisement
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventinterface
AUGUST 20, 2018
Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere
GEVME
AUGUST 6, 2018
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you. While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
Hubilo Blog
AUGUST 14, 2018
Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world. The newer technology that is coming up is filled with capabilities of further enhancing attendee-experience and is making the job of event organisers easier by providing a quicker and more efficient virtual alternative for simpler manual jobs.
EventMB
AUGUST 16, 2018
This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise. And through it all you not only have […]. The post How to Be More Productive on Event Days by GES appeared first on [link].
Advertisement
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Conferences that Work
AUGUST 13, 2018
After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh
Eventory
AUGUST 7, 2018
Reading Time: 7 minutes For one reason or another event arrangement is an activity that involves a lot of resources. So it is necessary to optimize this process. An app which serves as a conference guide makes event planning more pleasant and effective. This is important for masterminds and attendees alike. Why you should bother with a conference map and other facilities for attendees.
Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events.
GEVME
AUGUST 6, 2018
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
SmartMeetings
AUGUST 13, 2018
A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.
Eventinterface
AUGUST 21, 2018
Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate. Listen to host Al Wynant and guest Gretchen Hydo discuss the following: Top tips for sharing the story of an event effectively.
Endless Events
AUGUST 15, 2018
As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get stale. But, just because conferences have a heavy business-focus, doesn’t mean they need to be (or should be) lifeless! Even on a small budget, there are simple ways to get the most out of conference staging ideas.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Even though it is still a young, developing field its understanding is already often a misconception. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.
Advertisement
People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Gallus Events
AUGUST 20, 2018
Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with. I remember being asked to run a series of regional roadshow events in response to a Government Green Paper. I had six weeks to organise twelve events!
GEVME
AUGUST 22, 2018
The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools. Today, the virtual space is no longer the place where we simply stop by to check our emails once a day or chat with a friend on Facebook.
EventTechBrief
AUGUST 13, 2018
By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.
Cvent: Event Marketing
AUGUST 9, 2018
Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals. Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals. There’s almost nothing that happens in a company that shouldn’t tie back to the company mission.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
a2z Innovation Insider
AUGUST 6, 2018
6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life. So much so that I consistently find myself relating almost everything and anything back to softball.
Eventory
AUGUST 28, 2018
Events are meetings which have an exceptionally high level of professionalism. Though too much formality may create monotony. This explains the rising popularity of measuring audience interaction. This article discusses various measurement tools and provides a glimpse into their impact on the performance and strategy of your organization. The significance of audience response from different points of view.
Smart Meetings
AUGUST 27, 2018
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Before starting, it’s worth asking the following questions: Will the event make it easy to facilitate introductions? Will there be enough engaging activities?
Expert insights. Personalized for you.
120 
Let's personalize your content