EventMB

DECEMBER 26, 2023

Skift Take: Many industry foundations are dedicated to education and scholarships. Not the SEARCH Foundation — it helps industry professionals in crisis.

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Education Meetings 163

Event Marketer

DECEMBER 26, 2023

“All brands know that Gen Z is a tsunami of wallets moving into the next 10 years, and the buying power and the influence that the generation has is profound. Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” —Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation

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Insurance 2011 Sports Marketing 88

Event Smart

DECEMBER 26, 2023

Event planning is a thrilling whirlwind of creativity and logistics, yet seasoned professionals know that unforeseen crises can swiftly disrupt the best-laid plans. Event planners have faced unexpected challenges during events, underscoring the vital need for adept and effective event crisis management strategies.

Management 59

Management Event Planning Events 59

Event Marketer

DECEMBER 26, 2023

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from Billy Joel’s “We Didn’t Start the Fire” (or Fall Out Boy’s recent version of the classic) than a year-end recap, but it’s

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2023 Trade Shows Sponsorships Sports 73

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Ins'Tent

DECEMBER 26, 2023

Back to Inflatables Hub When creating memorable experiences that leave a lasting impression at large events, companies have increasingly been turning to interactive inflatables for a solution. These extremely playful and engaging pieces offer a versatile solution to bring kids and adults together. This can provide a ton of opportunities to promote your brand, celebrate a specific occasion, or even to be used as a team-building exercise.

Trade Shows 52

Trade Shows Sports Corporate Events Marketing 52