Mon.Mar 04, 2024

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Use spectives to unlock the full potential of conferences

Conferences that Work

During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.

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Monique Ruff-Bell: Smile Through the Pain

EventMB

Skift Take: Monique Ruff-Bell is chief program and strategy officer at TED Conferences, a new role for the organization. Just as TED is known for powerful ideas, powerfully presented, Ruff-Bell’s road to this role is an inspiring one.

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Conference Metrics That Matter

PCMA Convene

Event participation is the single-most important leading indicator, and focusing on participation performance goals will help you reach your overall goal. (AI-generated Adobe Stock photo) Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.

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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. ‘FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us. Behold: The Florida Man Games.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Wellness Tips for Meetings and Events

Smart Meetings

How to effectively bringing health and happenings together Everyone seems to be looking for health and wellness tips to improve event attendee experiences. Whether it’s non-alcoholic beverage offerings or wellness activities such as electrolyte IVs, the demand is surging for event programming that promotes a healthy lifestyle and supports a vast array of drinking choices.

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B

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Industry Perspectives: Meet XARA, the AI Intern at Jack Morton

Event Marketer

They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, who will serve as a digital influencer and share insights on experience innovation and the potential of AI through social content and podcasts.

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NAMM: Harmonizing Innovation

Smart Meetings

Behind the scenes of The NAMM Show In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. Smart Meetings sat down with Cindy Sample, Director of Trade Show Operations at NAMM , to get a better sense of how the show came together between working with Visit Anaheim, security set-up, and the inclusion of AI within the many discussions that took place this year.

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Walls.io drives record engagement through Cvent partnership in 2023

Event Industry News

Walls.io, the leading social wall solution provider, announced the elevation and continued success of its partnership with Cvent, a global-leading meetings, events, and hospitality technology provider. In 2023, Walls.io saw record engagement and revenue through the partnership, enabling the company to advance its position within the Cvent Alliance Partner program.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Travel and Experience by Train

Smart Meetings

Hop on the train for travel and team-building For meeting professionals and their clients, traveling can be crucial to the job. This can come with some headaches, especially with the heightening uncertainty surrounding planes continually delaying departures or even failing to depart at all. Travelers may want to consider a more affordable and scenic experience—a good old fashioned train ride.

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A Complete Guide on Exhibit Rentals in Orlando

Event Industry News

Orlando is considered as the world capital of theme parks drawing over 70 million visitors annually. This amazing tourist destination is also increasingly popular for hosting some of the world’s best tradeshows like Powergen International, Microsoft Ignite, NPE Show among many others.

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‘Programming Stellar Content That Connects With an Audience’

PCMA Convene

Potential event attendees still enjoy meeting in person, but they want to make sure they go to the events that are right for them, said Monique Ruff-Bell, TED’s chief program and strategy officer. TED is celebrating its 40th anniversary this year. How has the iconic conference exploring the intersection of technology, entertainment, and design — which crafted the compelling 18-minutes-or-under presentation that has become a model for many events — evolved?

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New CEO appointed at event management and training specialist to drive growth

Event Industry News

A leading event management and training specialist has appointed a new chief executive officer to drive continued growth on the back of new business wins. Steve McCabe arrives as CEO of Stadium Traffic Holdings, which comprises event services by Stadium, training by Intuitus Learn, and facility management services through Stadium FM.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Eventurous Launches New Website Showcasing the Evolution of Their Offering

Prestige Events Magazine

Corporate event management agency and team building experts, Eventurous, celebrate a record-breaking year in 2023, following the growth of their team, a brand refresh and four industry awards. Now the growing event agency starts 2024 with more excitement ahead, as they launch their brand-new website. The new Eventurous website launched late February and it aims to provide corporate clients and hospitality partners with an authentic and quality platform that makes the event planning process as ea

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The countdown is on: MacroArt to rebrand as Moss

Event Industry News

Following its acquisition last year by Moss Inc, branded environment specialist MacroArt is counting down to the dawn of a new era, announcing it is excited to transition to the Moss name.

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Spring Budget: Raising the curtain on the UK events sector’s potential

Prestige Events Magazine

By Michael Hirst OBE, Chair, UKEVENTS Working Group for Advocacy and Government Relations Ahead of the Spring Budget on the 6th March 2024, it is important that UKEVENTS lays out its recommendations to His Majesty’s Government on what the events industry can offer the United Kingdom. While the events industry continues to underpin so much in terms of cultural vitality, societal advancement and trade, there is much more it can offer the Government in terms of supporting its own policy agend

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British Motor Museum invests in a sustainable future with new Carbon Offsetting Scheme!

Event Industry News

The British Motor Museum, one of the Midlands leading venues for conferences and events, announces a partnership with carbon offsetting specialists Tree-V for a brand new sustainable offering for conference clients. Through this partnership, the British Motor Museum empowers its clients to make eco-conscious choices.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Shaping the Future of Sustainability: beam’s 2024 ESG Summit unveils pathways to a better future.

Prestige Events Magazine

Wednesday 8 May, Unity Place, Milton Keynes From how to create change and achieve buy-in to accreditation, how to measure and impact delegate travel and insights into B-Corp and Social Impact, beam ‘s ESG Summit on Wednesday 8 May at Unity Place, Milton Keynes is a day designed to inform, educate, inspire and share tried and tested sustainable practices.

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Ottawa Tourism strategically aligns major association congresses with premier sporting events to maximise offering

Event Industry News

As part of its innovative approach to business events, major events, tourism and event hosting, Ottawa Tourism is further aligning its focus on major association congresses with leading sporting events.

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mia praises the sector in positive and persistent year

Prestige Events Magazine

The Meetings Industry Association (mia) celebrated a successful year at its AGM yesterday, recognising the achievements of the sector as it continues to overcome challenges old and new. Taking to the stage at the association’s 34th annual general meeting, chair Charles Sargeant acknowledged ‘triumphs amongst the turbulence’, recognising the importance of the mia’s role to continue providing advice and guidance to the sector in a period of ongoing political and financial instability.

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Radisson Hotels – Flexible, functional, and impactful meeting & event solutions

Event Industry News

As a partner, moment maker, and solution-finder, we understand that flexibility and functionality are key to ensuring we can seamlessly deliver exactly what our meeting and event partners need in order to create impactful meetings.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Jessica & Jared | Timeless Southern Elegance in Palmetto Bluff

Brilliant Event Planning

All photos by Sophie Kaye Photography Wow! How has it already been one year since this beautiful celebration in Palmetto Bluff? Join us as we reminisce about all of the special details from Jessica and Jared’s Lowcountry wedding weekend! Jessica and Jared's romance blossomed during their college years, where Jessica was enrolled at SMU and Jared studied at TCU.

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Skydiamond-studded Ceremony for the International AGF Awards 2024

Event Industry News

A Greener Future has revealed the 2024 International AGF Award Winners at the Green Events & Innovations Conference, with an extra special reward for a certain green champion.

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Jessica & Jared | Timeless Southern Elegance in Palmetto Bluff

Brilliant Event Planning

All photos by Sophie Kaye Photography Wow! How has it already been one year since this beautiful celebration in Palmetto Bluff? Join us as we reminisce about all of the special details from Jessica and Jared’s Lowcountry wedding weekend! Jessica and Jared's romance blossomed during their college years, where Jessica was enrolled at SMU and Jared studied at TCU.

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Green Events & Innovations Conference 16 a Sell Out Success

Event Industry News

The Green Events & Innovations Conference (GEI), the foremost conference for sustainable events, welcomed 400 delegates to the Royal Lancaster London for the event’s 16th edition on 27th February.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Expanding Event-Management Firm Adopts Robust Site-Search Platform

MeetingsNet

Seeking a global footprint, FCM M&E has partnered with Hubli to offer clients an online tool featuring more than 200,000 venues worldwide. Last September, Sydney, Australia-based travel-management firm FCM announced the consolidation of its various meeting and event operations in North America, the United Kingdom, and Australia into a single global entity, FCM Meetings & Events.

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Blackpool Transport: a vehicle to event success

Prestige Events Magazine

Blackpool Transport , which operates the town’s bus, electric rail and Heritage Trams network, has been keeping the Lancashire coast moving on a day-to-day basis for the past century. The iconic electric tramway dates back to 1885 and carries almost five million passengers per year – but as Danny Atkinson, Head of Marketing and Commercial at Blackpool Transport, says, “we can bring so much more than basic transport to the table.

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Welcome To Skiddle: BLOX x STUDIO5

Skiddle

From limited raves to parties in Ibiza, learn more about the Midland's leading event brand partnership - BLOX x STUDIO5.

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