Tue.Jan 30, 2024

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How to Create Highly Effective Sales Conversations at Events

Attendease

Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Ignoring Networking Can Sabotage Your Event’s Success

EventMB

Skift Take: Networking is one of the most essential elements of any meeting or event, and yet often it's ignored or left to chance.

Meetings 187
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Why the Events Sector Needs to Prioritise the UN SDGs

Prestige Events Magazine

by Danielle Bounds, Sales Director, ICC Wales Events have the power to shape opinions and behaviours, and by aligning with the United Nations Sustainable Development Goals (SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves. By prioritising the UN SDGs, events can raise awareness, facilitate dialogue, and drive action towards achieving these important goals.

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NFL Champions Sustainability Ahead of Super Bowl

EventMB

Skift Take: Super Bowl LVIII will take place on February 11 in Las Vegas, with sustainability as a top priority for hosts and organizers.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Countdown to Super Bowl LVIII: Q&A with Las Vegas Super Bowl Committee

Smart Meetings

Speaking with Las Vegas Super Bowl Host Committee’s leading decision makers Las Vegas’ first Super Bowl is less than a month away. In what’s sure to be an incredibly exciting Sunday at Allegiant Stadium, Las Vegas is poised to show its locals, as well as hundreds of thousands of visitors, why Las Vegas has the reputation it does. The NFL wasn’t always destined for Las Vegas—not so soon anyway.

2025 98

More Trending

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Free Guide: Event Trends That Matter Most in 2024

Event Marketer

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money.

2024 84
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Fontainebleau Las Vegas Looks Set to Impress

EventMB

Skift Take: Fontainebleau opened its doors last December after nearly 20 years of financial maneuvering and changes in ownership. Does the luxury property deliver on its promise of an elevated experience?

Financial 103
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Embark on a winter wonderland adventure with ’Apres Ski: A Jockey Club Christmas

Event Industry News

Embark on a winter wonderland adventure with ‘Apres Ski: A Jockey Club Christmas,’ our enchanting theme for the upcoming festive season. Nestled at the picturesque Cheltenham Racecourse, join us for a night of alpine elegance and frosty festivities that promises to be the pinnacle of your holiday celebrations.

2024 69
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Finding the balance between “yes” and “no”

MPI

Saying “no” appropriately does not indicate a lack of professionalism, according to Karolina Bednarz.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Sustainable San Jose

Smart Meetings

The city’s main hubs for meetings and conventions, the San Jose McEnery Convention Center, has acquired several certifications showcasing the city’s commitment to eco-friendly, sustainable practices, including the Santa Clara County Green Business and California Green Business Innovator certifications. San Jose’s venues and communal spaces have been making grand efforts to create a more green and sustainable city for locals and visitors alike.

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Formulating an Event Satisfaction Survey: Must-ask Questions

Eventscase Blog

An event satisfaction survey commonly known as a post-event survey serves as a vital conduit between event organisers and participants, offering a valuable opportunity to gather insights that go beyond the surface of attendee experiences. In the dynamic landscape of event planning, understanding the perspectives, preferences, and critiques of those who contribute to an event’s success is paramount.

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Raccoon Media Group set to double with latest acquisition

Event Industry News

Raccoon Media Group (Raccoon) is set to double its portfolio in the first year since it was acquired by Cuil Bay Capital (CBC) with the acquisition of Abilities Expo in the USA. This announcement brings Raccoon’s UK and US show portfolio to 17 events with more launches and acquisitions to be announced later in the year.

Events 59
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The Venues Collection launch ‘Meetings for Change Plus’ event packages for healthy planet, mind and body

Prestige Events Magazine

The Venues Collection has launched the ‘Meetings for Change Plus’ event packages, empowering organisers with options that are not only good for the planet but good for the mind and body too. The Meetings for Change Plus DDR (Day Delegate Rate) and 24-hour rates include many new healthy elements to enhance the delegate experience, including healthy morning booster shots and nutritionally balanced afternoon bites, plant-based options, dairy free desserts, dishes under 500 calories and carbon label

Venues 59
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Ellen Mutimer wins the Chris Peacock Young Champion of Change Award

Event Industry News

Ellen Mutimer, Strategic Events and Meetings Consultant at Inntel has won the inaugural Chris Peacock Young Champion of Change Award The award is beam’s tribute to Chris, co-founder of Conference Care who was an integral driving force for the association for many years and a true advocate for encouraging the industry’s talent to shine, a champion of the […]

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Registration Open for Exhibitions and Conferences Alliance's 2024 Legislative Action Day in Washington, DC

Exhibitor Magazine

WASHINGTON, DC � The Exhibitions and Conferences Alliance (ECA) announced that registration is open for its 2024 Legislative Action Day, which will take.

2024 67
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Why the events sector needs to prioritise the UN SDGs

Event Industry News

by Danielle Bounds, Sales Director, ICC Wales Events have the power to shape opinions and behaviours, and by aligning with the United Nations Sustainable Development Goals (SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves.

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Knowland and ConferenceDirect 2024 State of the Meetings Industry Survey Reveals Key Insights and Challenges from Today's Meeting Planner Perspectives

Exhibitor Magazine

ARLINGTON, Va. � Today, Knowland, the world's leading provider of data-as-a-service insights on meetings and events for hospitality, and ConferenceDir.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Mercure Manchester Piccadilly £Multi-million Meetings & Events Investment Strategy

Event Industry News

The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite.

2024 59
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5 Reasons Why you need an Event Technologist

Canadian Special Events

Even before the pandemic and the monumental shift to virtual, digital, and now hybrid events, the role of event technologist was a crucial part of making events successful. Having a dedicated Event Technologist on board allows event organizers like you to focus on what they do best. By doing so, event technologists can facilitate your career advancement, improve ROI and create better meeting experiences for all concerned.

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Camp Quirky Festival a finalist in International AGF Awards for using world-first approach to power the event

Event Industry News

Camp Quirky, the UK’s original handmade vanlife festival, has been shortlisted for the ‘Greener Power’ award at the International AGF (A Greener Future) Awards 2024, which celebrates individuals and suppliers that are breaking ground in event sustainability.

2024 59
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How To Organize An Easter Fundraiser Without Going Down A Rabbit Hole

Event Smart

As spring arrives and the air is filled with the sweet scent of flowers, now is the perfect time to gather your community for a meaningful cause. Wondering how to organize an Easter fundraiser? Look no further! Easter goes beyond egg hunts; it presents an excellent opportunity for diverse fundraising events.

Events 52
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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What is the ‘best tool on Earth’ for connecting event attendees?

MPI

A great leader also puts the right people in the right positions to execute the strategy, and then let’s them actually do their job—and supports them where needed, rather than micro-managing.

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Nascar 2023

Kennedy

In a thrilling collaboration, Fairmont partnered with NASCAR to sponsor an unforgettable event at the iconic Circuit of the Americas. The activation was designed to engage fans and create memorable experiences. Customized graphic designs adorned the venue, showcasing the joint branding efforts of Fairmont and NASCAR. The combination of creative graphic design, interactive photo ops, and an exciting claw machine created a dynamic and immersive experience for NASCAR fans and Fairmont guests alike.

2023 52
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Trade Show Display Ideas to Attract Crowds in 2024

Nunify

Ditch the boring old trade show routines and get ready for something totally different! With an eye-catching and engaging trade show booth ideas and designs, you’re not just setting up a space, you’re opening a world of opportunities. Having an attractive trade show booth design brings several key benefits, especially in terms of marketing, networking, and overall brand impact.

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4Wall welcomes Graham Miller as a Director of Live Events

Event Industry News

4Wall UK, a leading video and lighting service provider, welcomes industry veteran Graham Miller to the team as a Director of Live Events.

Events 59
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Pennsylvania Convention Center and Aramark Sports + Entertainment Celebrate Grand Opening of Renovated Concession Offerings

Exhibitor Magazine

PHILADELPHIA, PA � The Pennsylvania Convention Center and Aramark Sports + Entertainment (Aramark, NYSE: ARMK) marked the completion of a major reno.

Sports 59
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Congratulations to our very own Leah Fraser for being named a finalist for CN Agency Awards’ RISING STAR! Loved by clients and championed by peers, she sets the standard. Meet Leah. #CNAA24 #WeAreOpusAgency

Opus Agency

Leah Fraser is a Rising Star Finalist for the CN Agency Awards!

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Hamilton Receives Exhibit Design Award

Exhibitor Magazine

INDIANAPOLIS � Hamilton's exhibit at EXHIBITORLIVE 2023 was selected as a winner in EXHIBITOR Magazine's 37th Annual Exhibit Design Awards in the.

2023 53