Developing an event’s content strategy: five steps to take
Prestige Events Magazine
AUGUST 29, 2023
By Ben Heaysman, Film & Content Creator, Sledge A few years ago, Sledge’s film briefs came in separately from our event ones, and on occasion we would end up producing content for an event, too. Usually, though, this was a bit of an afterthought on the client’s part, as video content didn’t have the same pull as it does today. However, you only have to look at the rise of platforms such as TikTok, which had 465.7 million users in 2020, and has grown to 834.3 million users in 2023 , and ongoi
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