11 Negotiation Skills for B2B Sales Success
Management Events
FEBRUARY 4, 2024
Negotiation skills are the most valuable skill set in a B2B sales professional toolkit. In fact, it is a main skill of top-performing sales managers, according to RAIN Group Center for Sales Research. It’s an incredibly useful skill as selling has become more difficult, according to 69% of sales professionals (Salesforce). With sales cycles getting longer each year due to increased budgetary scrutiny and a growing number of stakeholders, salespeople are faced with a challenging market, mastering
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