Wed.Dec 20, 2023

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35 Creative Product Launch Event Ideas to Try in 2024

Attendease

Launching a new product can be an exciting yet nerve-wracking time. You’ve invested months or even years into developing an innovative solution, and now it’s time to introduce it to the world. A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way.

2024 195
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New and Renovated: Debuts with Personality

Smart Meetings

From Resorts to Boutique Hotels, Spaces Are as Unique as They Are Charming From the esteemed campus of Harvard University to Pennsylvania’s Allegheny Mountains, new and renovated resorts unveil spaces that offer a distinct taste of their location. Guests visiting and attending meetings at these spaces can know one thing for certain: the experience they have there can’t be replicated anywhere else.

Hotels 101
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World’s largest free mentoring and training programme for the events industry opens for 2024 applications

Event Industry News

Elevate, the pioneering not-for-profit mentorship programme supporting and inspiring event professionals, announces the launch of its eighth season for new mentees and mentors and invites applications.

2024 64
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Best of 2023: Health and Wellness

Smart Meetings

When you hear the term “wellness,” what comes to mind first? Incentives? A group spa treatment as a meeting break? What about your own mental health? In 2023, it became clearer than ever that although wellness fits into meetings in many ways and makes for an outstanding attendee experience, it’s just as important for meeting profs to prioritize their own wellness.

2023 98
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Personalisation, Sustainability, and Immersive Tech are Key Event Tech Trends for 2024

Event Industry News

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London last week, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond.

2024 59

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Half Of All Theatregoing Brits Will Attend A Traditional Christmas Pantomime This Year – As Younger Audiences Seek Star Power And Drive Social Content

Event Industry News

New research from Ticketmaster, the world’s largest ticket marketplace, reveals that a younger generation of theatregoers is focused on star attractions, social media and shorter running times – but the traditional Christmas pantomime is still top of the tree for festive entertainment.

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Webex Events claims #1 spot in G2’s 2024 Winter Grid Report for Best Event Management Platform

Socio Events

We are thrilled to announce that Webex Events has earned the top spot as the #1 event management platform in G2’s 2024 Winter Grid Report. This milestone marks a significant achievement for Webex Events, solidifying its position as a leader in the industry and a trusted solution for event management. G2 Grid® for Event Management Platforms And that’s not all!

2024 52
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The Significance of Data Lakes in Meetings and Events

Event Industry News

Events serve as the most authentic form of branding for organizations as they help form an emotional connection to build trust with their audience. 80% of marketers believe live events are critical to their company’s success and 74% of attendees say they have more positive opinions of a company or brand after the event.

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Best 5 assets of Lead Management in 2019

MLeads

Best 5 assets of Lead Management in 2019 What is lead management? Lead management is a process of capturing a lead, tracking and qualifying the leads. Every business, big or small, depends on leads. Leads are potential customers who have shown interest in your solution but who have not yet made s purchase. For businesses to grow, you have to convert leads to loyal customers.

2019 52
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Women in Events 2023: Q&A with Interactive Entertainment Group

Event Marketer

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.

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Reasons to Consider Holiday Inflatables for your Rental Business

Ins'Tent

Back to Inflatables Hub If you are in the rental business and have been looking for a new offering to add to your portfolio, holiday inflatables could be the missing ingredient to wild success. Christmas inflatables, in particular, have soared in popularity over the last decade, but there is still time to capitalize on the market of people who prefer to rent their annual decorations rather than own them.

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Women in Events 2023: Q&A with Caesars Entertainment

Event Marketer

Kelly Gleeson Smith, Caesars Entertainment Tell us about the history of your company. Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. with more than 2.1 million square feet of meeting space and over 50,000 guestrooms. Each company brings a rich, storied history positioning us as the global leader in gaming.

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Strong end to 2023 caps off biggest year yet for Strata

Event Industry News

Strata has gone from strength to strength in 2023 with a further 18% growth in revenue and investment in people and developing new offerings.

2023 59
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Women in Events 2023: Q&A with Event Marketing Strategies

Event Marketer

Maggie L. Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? Building on our relationships with our returning clients and continuing to do great work with them.

2023 52
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Skiddle’s End Of Year Summary

Skiddle

Join us as we reflect on our achievements, spotlight outstanding collaborations, and share predictions for 2024 in our end-of-year summary.

2024 59
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Women in Events 2023: Q&A with Fremont Group

Event Marketer

Miranda Archer, Fremont Group Tell us about your agency – what do you do and what is your differentiator? Fremont Group is a woman-owned & operated event design and production agency specializing in corporate and experiential events, bespoke celebrations, and ultra-luxury destination weddings around the globe. Having previous experience working on the brand side, for other agencies, and even in non-profits, we bring a unique perspective to designing and producing experiences for our clients.

2023 52
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Top tips for driving last minute sales this New Year’s Eve

Skiddle

The post Top tips for driving last minute sales this New Year’s Eve appeared first on Skiddle Promotion Centre.

Events 59
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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On With the Show: Industry Insights and Words of Wisdom from Leading Agency Women

Event Marketer

Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Q&As, industry powerhouses share their best career decisions, the trends that have their attention, how their respective organizations differentiate themselves and what it’s really like to be a leading woman in experiential marketing.

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App For All Ages

MLeads

Eliminate everyday problems with the amazing App For All. Get access now. Say goodbye to frustrating everyday problems with App For All.

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9 Factors to be careful about when choosing CRM for your company

MLeads

Discover the best CRM for your business. Learn how to choose one that fits your company’s needs. Get the best CRM for your company now.

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Why does a business need mobile CRM?

MLeads

Working days from 9 to 5 are long gone. Sellers are now on the move more than ever with their smartphones, mobile devices and tablets. And when they are on the move (which is quite common), they expect access to all the tools they need to maintain productivity while working. That is why a CRM solution (Mobile Customer Relationship Management) is required.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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MLeads - Untitled Article

MLeads

MLeads provides a comprehensive guide to the latest digital marketing techniques. Learn how to use them to stay ahead of your competition.