Tue.Jan 16, 2024

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How to Design an Event Sponsorship Packages

Attendease

Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event.

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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The Latest Technology Showcased at CES 2024

EventMB

Skift Take: Dive into CES 2024's techno-spectacle, from AI marvels to transparent screens, and discover how the latest gadgets could redefine the future of events and beyond.

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A Guide to Hosting an Unofficial SXSW Event

TicketBud

The South by Southwest (SXSW) festival is an integral part of Austin’s identity as a global center for innovation and creativity. The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Creating a Target Audience of One

EventMB

Skift Take: Dive into the AI-powered future of events with Matthias Sondermann, senior director of events at SAP, and learn from his experience in creating strategic event experiences.

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Organizers Should Give Attendees What They Want

EventMB

Skift Take: The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.

Meetings 166
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CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor

Event Marketer

Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision

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Organizers Should Give Attendees What They Want

EventMB

Skift Take: The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.

Meetings 156
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Q&A: 10 Minutes with Stacey Gromlich of Siemens

Event Marketer

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES a

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Showlite builds team with senior graphics appointment

Event Industry News

Fighting off fierce competition from Birmingham, Manchester and Liverpool, the Royal Armouries in Leeds has once again been selected to host the UK’s Real Estate Investment and Infrastructure Forum (UKREiiF) in May 2024. Formed in 2022, UKREiiF has quickly become the UK’s leading platform in the regeneration, development and property sectors.

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The Importance of Event Storytelling In Your Strategy

Event Smart

Every day, people are faced with so many messages competing for their attention. When it comes to promoting and making events, Event Storytelling is a strategic approach to hook your audience with a shared understanding and make an emotional impact that aligns with your interests.

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Introducing Incentives

InGo

Today we’re excited to unveil our latest feature — Incentives. This feature was carefully crafted to take participant engagement to unprecedented heights by introducing a competitive leaderboard and points system awarded to your participants when they post and capture the attention of their network through interactions, clicks, and sign-ups. We understand that in order to have a successful experience you need to engage with your participants, but also foster that sense of community.

2024 59
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Strata appoints Kevin Robinson as Group Head of Strategic Accounts

Event Industry News

Strata has appointed a Group Head of Strategic Accounts, cementing the award-winning brand experience agency’s ambitious growth and expansion plans. Kevin Robinson, the former Chief Client Officer at First, has extensive agency experience and joins Strata following several strategic-level roles at First, BCD Meetings and Events, and Grass Roots Meetings and Events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Julie Shorrock is new Chair of beam

Prestige Events Magazine

Julie Shorrock, Managing Director of Hotel and Travel Solutions (HTS) has become Chair of beam , the UK tradeassociation for the Business Events, Accommodation and Meetings industry, for 2024. Julie who was previously Vice Chair and has been a Board Director for many years, succeeds Sian Sayward who becomes Immediate Past Chair and continues as Governance Director.

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Igniting the community: MacroArt embarks on inspiring partnership with Inspire 2 Ignite

Event Industry News

Aiming to empower young people and foster their potential through unique opportunities and experiences within the print industry, award-winning branded environments expert MacroArt, a Moss Global Company, has partnered with local non-profit organisation Inspire 2 Ignite.

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Julie Vincent, Head of MeetBlackpool: What’s in store for 2024?

Prestige Events Magazine

Following our fantastic first full year as MeetBlackpool , it’s safe to say the entire team and our partners are both inspired and excited by what’s in store for 2024. Since launching MeetBlackpool, our much-loved town has gone from strength to strength and is becoming known as a must-visit destination for event organisers and event professionals across the country.

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Orbus Awarded Two 2024 PPAI Pyramid Awards

Exhibitor Magazine

WOODRIDGE, IL � Orbus Visual Communications� has been awarded two 2024 PPAI Silver Pyramid Awards � Supplier Decorating. Orbus is North America's.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Headed to #RainFocusINSIGHT 2024? Join Brad Rankin, Sr. Solutions Architect at Opus Agency, for his workshop, “If This Then That: Getting the Most Out of RainFocus’ Rules Engine,” to implement flexible rules and automation that simplify event management. Read more about the workshop here. #WeAreOpusAgency

Opus Agency

Brad Rankin to Host Workshop at RainFocus INSIGHT 2024

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TSE Featured Speakers: Gary Bordman, Bobby Bradley, & More

Special Events

Meet the speakers of Catersource + The Special Event!

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Transform Your Event Videos with Clipchamp: A Cool Tool for Meeting & Event Marketers

Planner WIre

Discover Simplicity and Creativity in Video Editing – No Expertise Needed! Event Marketers looking for something easy will love Clipchamp, a tool by Microsoft that effortlessly blends simplicity with professional-grade video editing. Let’s look at how this versatile platform can enhance your event storytelling. Why Clipchamp is a Must for Every Event Marketer Effortless Recording : With Clipchamp’s Camera and Screen Recorders, capturing event happenings, attendee interactions, or cre

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Achieving Event Success With Scalable Personalization

Certain

With advances in Artificial Intelligence(AI) and event data orchestration, personalization is set to elevate to new standards. A recent survey of senior marketing leaders, finds that only 15% of CMOs believe their company is on the right track with personalization. By deploying recommendations and triggered communications, they have found ways to drive 5-15% increases in […] The post Achieving Event Success With Scalable Personalization appeared first on Certain, Inc.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.