Concerns about using facial analysis at events
Conferences that Work
JANUARY 15, 2024
Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? In this post, I’ll explain why I’m concerned. I’ve included: An introduction to facial recognition and facial analysis; A timeline of recent public experiences and responses to the use of facial analysis at events; Why I think the use of this technology is misguided, ethically and legally dubious; and My conclusions.
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