Fri.Feb 09, 2024

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What do Taylor Swift and Event Planning Have in Common?

EventMB

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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Smart Moves in Minneapolis, Ann Arbor and More

Smart Meetings

Dr. Romie Dr. Romie, Great Wolf Resorts Board-certified physician, award-winning wellness speaker and founder of brainSHIFT, Dr. Romie , begins a new role as chief wellness officer for Great Wolf Resorts. She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions.

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Escalating Costs Drive Meetings to Secondary Cities 

EventMB

Skift Take: As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.

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Finding Connection by Disconnecting from Tech

PCMA Convene

Gen Z is enjoying its digital downtime, including popularizing analog products such as Polaroid cameras. ( Ellie Adams photo via Unsplash ) I consider myself a “zillennial” — the micro demographic born toward the end of the millennial generation and the beginning of Gen Z, specifically designated to people born between 1992 and 2002 who share experiences and mindsets with both generations.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best practices impacting

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Three Ideas to Leverage Local Businesses for Your Events

Event Marketer

When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, with six BIPOC-owned shops posting on social about the series and their collaborative events with Hulu, which featured advance screenings, book and journal

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Vendor and Venue Selection: A Guide for Aspiring Event Planners

Event Planning BluePrint

Embarking on a career in event planning is more than a profession; it’s a journey driven by passion, creativity, and the desire to bring people together. As someone who found their calling in the world of event management, fueled by a knack for organization and a personal love for hosting gatherings, I’ve built a wealth of knowledge and experience over the years.

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Virginia Beach: A Place for Exploration

Smart Meetings

Virginia Beach is home to adventure and ample meeting space Virginia Beach is a destination designed for exploration and entertainment. The destination is home to a premier convention center and diverse hotel properties, as well as a wide array of adventures for your group to engage in. Meet in Virginia Beach The Virginia Beach Convention Center was the United States’ first convention center to earn LEED Gold certification as an existing building, showcasing its commitment to being an eco-friend

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Budget Management for Events: Your Guide to Cost-Effective Planning

Event Planning BluePrint

Welcome event planners! This is your guide to mastering budget management for events. Drawing from a passion for bringing people together and great organizational skills, I’ve carved a niche in the event planning industry. Now, I’m here to pass on tips to cost-effective event planning, ensuring your understand event budgeting since it’s a key component of being an event planner.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Vosmos Events

Event Industry News

Vosmos Events is an AI-enabled self-serve platform that provides you the flexibility to customize events effortlessly. You can scale the number of attendees, accentuate your brand logo, and create immersive experiences tailored to your requirements At Vosmos Events, we offer four dynamic products – virtual events, hybrid events, webinars, and live streaming.

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EMS 2024 Preview: Events are Everything

Event Marketer

The Experiential Marketing Summit is where creators of the brand experience go to refuel their creativity, jumpstart their planning, bounce ideas off of their peers and seek out the latest and greatest partners to take everything they do to the next level. Join us April 24-26 at the MGM Grand Las Vegas. The post EMS 2024 Preview: Events are Everything appeared first on Event Marketer.

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How to Create An Effective Marketing Strategy

The Planner's Lounge

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business. Understanding Your Target Audience The first step in any marketing plan is to understand your target audience.

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Introducing Webhooks for Events: Automate Your Workflow

Oveit

We are excited to announce a new tool, an important part of our commitment to build a better version of Oveit. A version […] The post Introducing Webhooks for Events: Automate Your Workflow appeared first on Oveit.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Do You Use a Green Meetings Toolkit?

Master the Event

There’s no doubt that green meetings and events are becoming mainstream. As proof of that pretty much all of the major meetings and events associations have adopted green meeting guidelines. Apart from the fact that this is indicative of an industry embracing sustainability, these associations are also a great resource that you can use to make your meetings a little (or a lot) greener.

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Inflatables Essential Guide: Commercial Inflatables

Ins'Tent

Overview If you are getting ready to set up for a trade show, festival, or other entertainment or sales event, it’s important to understand the difference between commercial inflatables and consumer inflatables. One way to stand out visually is by using inflatable arches. Halloween inflatables and Christmas inflatables have become an integral part of the holiday season.

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DO MEETING PLANNERS SLOW DOWN FOR THE HOLIDAYS? ABSOLUTELY NOT!

Master the Event

There is no rest for the wicked. I’ve been in the conference and convention planning business for well over 20 years (that’s a whole other story). Many of my friends assume that meeting planners and industry suppliers have a lot of down time over the holidays. Wouldn’t that be nice! However, the truth is that when there is a perceived “quiet time” for meeting and events, that’s usually when planners are busy working on proposals, closing files and, you guessed it, attending planning conferences.

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Who’s News for February 9, 2024

Special Events

Special Events industry news

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Corporate Event Planning – We All Need a little Help

Master the Event

If you’re looking for a little help with corporate event planning , planning a special event or planning a meeting, there’s a lot of help out there to draw on! To paraphrase The Beatles, we get by with a little help from our friends. In life and in business. Regardless of your job, career or even the company you work for, we can’t do it all on our own.

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Corporate Events Planning – The Modern Office Holiday Party

Master the Event

Whether you say Merry Christmas, Happy Hanukkah, Joyous Kwanzaa or just good old Happy Holidays…`tis the season! It’s the season for giving and the season for celebrating. And for most us (most importantly) the season for partying! And even with the current economic climate, most companies still try to make sure that they offer up some sort of holiday celebration so their staff can enjoy and will know that, yes, they are appreciated.

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Conference Planner and Conference Planning – What’s It All About?

Master the Event

I know I’m not the first to say this, and I surely won’t be the last, but speaking from personal experience (and in this very humble opinion), truer words have not been spoken. So drum roll please, conference planners are some of the hardest working multi-taskers I know. And there’s a whole heck of a lot (and I do mean a lot) that goes into planning conferences.

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Choosing a Conference Venue That Works for You

Master the Event

When setting out to plan a conference, it’s often said that choosing the right venue is the most important task. I find planning a conference is like playing cards, pick a card any card. And saying the venue selection is more important than say choosing the city or DMC or accommodations is a crap shoot. They all hold weight and are equally important to the outcome of the conference.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Christmas Party Ideas: The Neighborhood Drop-In

Master the Event

As neighbourhoods go, I’m pretty sure I landed in the best one in town. It’s not posh or even picturesque. But it is a neighbourhood steeped in tradition. Neighbours say hello. They will keep an eye on your house when you are away or pop in and feed the dog if you’re running late. And then there’s the annual summer street party. Twelve years and going strong; up go the road blocks and out come the barbecues and lawn chairs.

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Boy Birthday Party Ideas – How to Survive Your Son’s Birthday Party…

Master the Event

It”s all about boy birthday party ideas and surviving your son’s birthday party! Ask any parent and they’ll tell you, boys and girls are different (and we’re not just talking about the obvious biological differences). When they are younger, for the most part (gross generalizations aside) boys are a little more energetic with shorter attentions spans.

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Birthday Party Planning, to Surprise or Not to Surprise?

Master the Event

The ideal birthday celebration is educational, entertaining, memorable and fun for the honoree and all of the guests. One way to achieve these objectives is to plan for the event well in advance. Start by thinking about the honoree. What type of event would they enjoy most? Are they adventuresome and would they enjoy a big surprise party or would they prefer a quiet dinner at home or at a restaurant with a few close family and friends?