ChatGPT is just a tool
Conferences that Work
JULY 10, 2023
Sorry folks, but ChatGPT is just a tool, like a hammer, pen, spell checker, or Grammarly. Like any tool, ChatGPT can be useful—and it can also be dangerous when used incorrectly. ChatGPT is a tool called a large language model (LLM). However, marketers love to call ChatGPT and other LLMs artificial intelligence (AI) because this framing ties into our culture’s fascination with understanding who we are, how we’re able to do what we do, and whether we are unique in our abilities or n
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