Thu.Oct 05, 2023

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take not

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The Best Strategies and Tools for Better Venue Sourcing

EventMB

Skift Take: Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.

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U.S. Travel Urges Government to Improve the Air Travel Experience

MeetingsNet

Are your meetings attendees deterred by the hassles of air travel? A new survey says yes. In fact, they find it as annoying as a trip to the DMV. The U.S. Travel Association released new research this week that finds that people are avoiding travel because of airport irritations and flight delays. “On average, air travelers are avoiding two trips in the next year due to air travel hassles specifically.

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Skift Meetings Forum Video: Working With DMOs To Host Sustainable Meetings & Events

EventMB

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from senior vice president of convention sales and strategies at New Orleans & Company, Stephanie Turner, and chief commercial officer of the New Orleans Ernest N. Morial Convention Center, Tim Hemphill, about the role destination marketing organizations (DMOs) have to play in helping event planners meet their sustainability goals.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling

Event Marketer

“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to understand that through this activation. We really leaned into that notion and integrated a sense of nostalgia, mixed with surprise and delight. With every element there was a photo op, a brand touchpoint and a learning experience.

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What One Thing? IMEX 2023 Sneak Peek with Carina Bauer

Smart Meetings

On this special episode of What One Thing? Smart Meetings Vice President, JT Long, sits down with IMEX Group CEO Carina Bauer to get a sneak peak in what is in store for attendees in Las Vegas on Oct. 17-19. Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today! Listen on Brought to you by: Listen to more What One Thing? podcasts on smartmeetings.com here.

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Skift Meetings Forum Video: Factoring Belonging and Play Into Experience Design

EventMB

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Heike Mahmoud , CMP, was one of the first European meeting professionals to earn the Certified Meting Professional (CMP) designation through the Events Industry Council (EIC) in 2006. Now, she feels inspired as she sees the certification’s global spread. “It is a seal of quality that is immediately understood and is one of the foundations for success in the international meetings industry,” she says.

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The Next Stage of AI and Event Management 

EventMB

Skift Take: AI-powered event technology is here to stay, but planners must embrace it to leverage all its inclusivity and productivity-boosting potential.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How To Choose A Trade Show Platform For Your On-Site Event

Event Age by Swapcard

After years of "Can you see my screen?" and "Nice to e-meet you," in-person events have made a triumphant return. Attendees and exhibitors are eager for genuine, face-to-face interactions, and event organizers have taken note. Yet, in this era of changing attendee expectations, the same-old approaches simply won’t cut it. With their fingers on the pulse of industry evolution, event organizers understand the need for innovative ways to enhance the on-site attendee experience.

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Flexibility is top priority for sports event organisers

Event Industry News

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams.

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Flexibility is top priority for sports event organisers 

Prestige Events Magazine

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams. Planners highlighted the importance of flexibility in relation to venue space, service, and event packages.

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DCRS to exhibit at The Showman’s Show 2023

Event Industry News

We are excited to return to The Showman’s Show once again this year to display some of the latest two-way radio technology and hand portables used by the outdoor events industry near and far.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Spaces & Stories Acquires Deptford Storehouse, Available for TV and Film Production, Events and Product Launches

Prestige Events Magazine

A Space with no Limitations Spaces & Stories, Broadwick’s event platform, is proud to announce the addition of Deptford Storehouse to their growing list of venues across London. The warehouse, an open-plan, pillar-free space of over 9,000 square metres, has ceilings that reach up to 15m at the central apex, making it one of the largest uninterrupted spaces in London.

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emc3 launches new events marketing community with dining experience in Boston

Event Industry News

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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HOST YOUR CHRISTMAS EVENT AT DABBERS SOCIAL BINGO 

Prestige Events Magazine

From group bookings to private hires, external or virtual events, Dabbers Social Bingo is the venue to book for a memorable festive team social. With incredible live entertainment, top DJs spinning the Christmas hits, charismatic hosts to keep the energy sky-high, tantalising cocktails and mouth watering street food, this is the ultimate holiday extravaganza you can’t miss out on.

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AEO Forums 2024 launches with “The power in you” theme

Event Industry News

The Association of Event Organisers (AEO) in association with headline sponsors Aztec Event Services and Whitespace Group, is delighted to announce the launch of the AEO Forums 2024, scheduled to take place at the BDC London on Friday, 26th of January 2024.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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‘Did You Know?’ Episode 8 – Push Notifications: You choose!

Eventscase Blog

Did you know that we spend approximately 3 hours a day on our mobile devices and 90% of that time is dedicated to apps? In the world of events, push notifications are more than just a tool ; they are a strategy to capture attendees’ attention. In the latest session of our ‘Did you know?’ series, we explored how you can maximise push notifications within the Eventscase platform.

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Church House, Westminster becomes the first Grade II listed venue to use carbon absorbing paint

Event Industry News

Church House, Westminster, a historic and iconic venue, is proud to announce a continuation in its innovative approach towards combating climate change. In a groundbreaking initiative, Church House has become the first Grade II listed venue to use carbon-absorbing paint, solidifying its commitment to sustainability and environmental stewardship.

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8 top tips for event planning

SevenEvents

organising an event can be a daunting task, whether it’s a small gathering or a large-scale function. to ensure that your event is a success, it’s essential to plan and consider a few important things. in this blog, we’ll discuss some of the key factors to keep in mind when planning an event. define the purpose and objectives: start by identifying the purpose of the event and the goals you want to achieve. this will help you make important decisions such as the venue, budget, a

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IMEX Group Partners with ExpoPlatform as Official Event Tech Partner

Exhibitor Magazine

IMEX Group has agreed a three-year partnership with ExpoPlatform as official event tech partner ahead of IMEX America this October. brbr The an.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Agenda announced for Event Sustainability Live

Event Industry News

Bristling with content across its two days, the first Event Sustainability Live (ESL), at ExCeL London in November, will see big names taking on the big questions.

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One West Shines at Contemporary Calgary’s L23K

Canadian Special Events

L23K is the fundraiser of the year for Contemporary Calgary. This year’s soiree, produced by OneWest Events , hosted 1,200 guests for one jam-packed night in Calgary, Alberta. This year LOOK was a celebration of the beauty and uniqueness of Contemporary Calgary’s gallery. Renee Pittet of One West worked closely with the gallery’s amazing team, CEO David Leinster and L23K Gala chair Kelly Streit to fashion the evening into an ode to the iconic brutalist building in downtown Calgary.

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GILMERTON HOUSE ANNOUNCES EXCLUSIVE PARTNERSHIP WITH THE EDINBURGH CATERING COMPANY

Prestige Events Magazine

Gilmerton House, a prestigious event venue located in the heart of East Lothian, is thrilled to announce its exclusive partnership with The Edinburgh Catering Company, a renowned culinary and event planning company in Edinburgh. This partnership marks a significant milestone in the world of luxury event experiences, promising unparalleled gastronomy and unforgettable occasions for clients.

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Will Lead Management System Ever Rule the World?

MLeads

Have you ever wondered how businesses keep track of their potential clients? Or how your favorite brand always seems to know when to send you an email about a product you might like? Enter the world of lead management systems. It’s like the smart assistant of the business world, helping companies stay connected to their customers. But the big question is, will it ever dominate our world?

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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The Role of Technology in Maximizing Event ROI

Momencio

The future of technology is endless, and it’s difficult to stay ahead of the curve. Technology will always be with us regardless of how much we try to avoid it. We must learn to adapt to and accept new technology since it provides several advantages that we must capitalize on. Technology innovations will continue to assist in simplifying procedures, increasing productivity, and increasing outcomes.

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The Ethical Calculation of Hosting Events in Wake of Disasters

SmartMeetings

What to do when your destination becomes a no-go zone “D” as in Disaster. Destruction. Devastation. You’ve planned for months for Lahaina or Marrakesh. Or before that, maybe hurricane-ravaged Fort Myers or New Orleans. Or anywhere that’s the latest Weather Channel obsession or sudden epicenter of mayhem or violence. Then what? How do you pivot in the best possible way?

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Video: Why Events are Key to Your Marketing Mix

The Castle Group

Why are events a great marketing tool? Events are a great marketing tool that not a lot of people think about because you have a captive audience. That is really the key. It could be a one-day event, a three-day event, an executive summit. It could be a seven-day incentive program. No matter what it is, it’s at a date and time in the future. So you have all the time leading up to the event itself to engage with that audience.