Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 111

Sports Sponsorships Retail 2023 111

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your Event App.

Sponsorships 140

Sponsorships Event Apps Events Speakers 140

Eventtia

MAY 13, 2022

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!

Sponsorships 62

Sponsorships B2B Events Speakers 62

Endless Events

JULY 11, 2018

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations. The Evolution of Conference Sponsorship.

Sponsorships 75

Sponsorships Conference Marketing Technology 75

Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We’re happy to report that we had double-digit growth in the market.”

Sponsorships 94

Sponsorships Travel 2024 2023 94

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Farm

JUNE 19, 2017

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. What were you doing before taking the Sponsorship Manager position at INBOUND? We actually keep speaking content and sponsorship completely separate.

Sponsorships 141

Sponsorships Management Speakers Marketing 141

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency. They can: 1.

Conference 283

Conference Sponsorships Education 2017 283

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 108

2023 Sponsorships 2024 Event Marketing 108

Gallus Events

AUGUST 28, 2018

Event Sponsorship Packages. This being the case you may expect that it would be offering its sponsors tailored event sponsorship packages based on their specific desires: this is definitely the FUTR of event sponsorship. In fact it harks back to the bad old days of event sponsorship packages.

Sponsorships 68

Sponsorships 2013 2018 Speakers 68

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Eventmobi

OCTOBER 6, 2022

By definition, most events are temporary. Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Follow-up activities.

Event Marketing 149

Event Marketing Marketing Tech Events 149

The Castle Group

NOVEMBER 29, 2023

The definition of Marketing Communications (Marcom) varies, so let’s start there. Your company’s marketing mix comprises the channels you use to reach your target audience. Marketers often say how “noisy” it is out there. What types of services do you need from a marketing communications agency?

Marketing 52

Marketing Social Media Advertising Management 52

AIDA Event Tech Digest

JUNE 17, 2020

This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.

Sponsorships 40

Sponsorships Fashion Event Apps Social Media 40

Socio Events

MAY 21, 2020

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Frequency and consistency are key elements to any marketing plan and should resonate with event sponsors. Virtual Event Sponsorship: Pre-event. There is good news.

Sponsorships 52

Sponsorships Social Media Event Apps Speakers 52

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 60

Trade Shows Healthcare Sustainability Sponsorships 60

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. In this case, a powerful sponsorship package is something that can really set you apart.

Sponsorships 174

Sponsorships Event Ideas Contracts Events 174

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Social Media Events Advertising 62

TicketBud

JANUARY 30, 2014

Create and launch marketing plan. Create Your Marketing Plan. Determine channels to allocate your marketing budget towards. Create content to supplement your marketing channels (blog posts, ad copy, design assistance, radio/tv commercials,PR copy). Supplement marketing efforts through promotional discounts.

Event Planning 60

Event Planning Entertainment Speakers Social Media 60

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. But, with a little planning, it can definitely be done. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Big events should start marketing today. Smaller brands are making a big splash in 2021.

2021 78

2021 Marketing Social Media Sponsorships 78

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 99

Sponsorships Food and Beverage Sports 2021 99

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 112

Marketing Fashion Education Apparel 112

GEVME

AUGUST 1, 2018

A working event sponsorship is always based on a fair, profit-driven swap. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. Build your perfect sponsor list. Pick the winners.

Sponsorships 120

Sponsorships Social Media Events Entertainment 120

GEVME

MAY 21, 2018

Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Although some event planners see a big risk in using volunteers as event staff, this strategy will definitely help you save a lot of money. Benefit from sponsorship packages.

Corporate Events 214

Corporate Events Sponsorships Negotiating Social Media 214

GEVME

SEPTEMBER 24, 2019

Event revenue definition. The followin g event revenue definition is fairly simple. Today’s marketers have a host of advertising choices through both online and offline channels. Sponsorship packages. Strategy #4) Increase sponsorship revenue with RFID brand activation opportunities. Event revenue types.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Securing Sponsorships Build a list of target sponsors you’d want to support your event.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. By the brand’s definition, creating a “pet-friendly” experience doesn’t just mean allowing animals into a venue; it means designing a space specifically with them in mind, and with the intention of creating the safest and most comfortable experience possible for both pets and their parents. Happy tails.

Sports 87

Sports Sponsorships Retail Event Marketing 87

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

Sponsorships 59

Sponsorships Meetings Advertising Sports 59

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. Sponsors can help with providing resources, marketing the event as well as help with overall participation of the event. Securing the right sponsor takes a mix of marketing strategy, relationship building and creative thinking. Stop right there.

Sponsorships 40

Sponsorships Social Media Marketing Events 40

Eventmobi

MARCH 22, 2019

Generates additional event revenue through digital sponsorship opportunities (e.g. CMO / VP of Marketing/Events. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. Sponsorship Revenue with an Event App. CMO / VP of Marketing / Events.

Event Apps 150

Event Apps Sponsorships Education Events 150

Gallus Events

SEPTEMBER 3, 2018

One moment you are signing off a five figure sponsorship agreement, the next you are guiding a Government Minster on to the stage. An element that has become an event essential, since really the uptake of digital marketing, is the ability to quickly knock up digital images. We are masters of so many different things. Adobe Spark.

Social Media 140

Social Media Sponsorships Government Event Management 140

Endless Events

JANUARY 27, 2022

We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas. I believe in events – bringing people together definitely works. I’m an event professional, a marketer, a person who has planned events. However, I have a lot of hats to put on. It’s not a sure thing,” says Nick.

Sponsorships 133

Sponsorships 2022 Events Contracts 133

ePly

APRIL 18, 2023

From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all. Then you should definitely check out EVENTive Entrepreneurs – Event & Sponsorship Podcast hosted by Sarah Brush. Event Peeps This Podcast, run by Event Marketer, focuses on marketing for events.

Trade Shows 48

Trade Shows Sponsorships Corporate Events Technology 48

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. In short, yes , it’s definitely a good time to start monetizing your events, whether it’s in-person, virtual, or hybrid. Monetize your event with sponsorships. How To Monetize Your Event.

Advertising 118

Advertising Sponsorships 2021 2022 118