EventMB

NOVEMBER 14, 2023

With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Miguel Neves Read the Complete Story On Skift Meetings Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment.

Tech 149

Tech Marketing Events Meetings 149

EventMB

AUGUST 6, 2023

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. — Andrea Doyle Read the Complete Story On Skift Meetings

Marketing 166

Marketing Events Meetings Event Marketing 166

GEVME

MAY 30, 2021

This is yet another story of successfully adopting the virtual events route to spread the business far and wide digitally. Tell A Story. The right way to engage an audience in a virtual event experience is to tell a story. Stories give context to things, locations or even experiences. Ingredients of a Great Story.

Tech 296

Tech Marketing Management Events 296

EventMB

AUGUST 4, 2023

Skift Take: Audience engagement at virtual and hybrid events is the key to success and the only way to do that is to focus on the wants and needs of the customer. It's all about putting the customer first and creating community. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

Meetings 144

Meetings Events 144

EventMB

JANUARY 26, 2023

Visit Indy provided close to 200 meeting professionals new Uggs during a customer event at PCMA Convening Leaders. Andrea Doyle Read the Complete Story On Skift Meetings

Conference 193

Conference Meetings Event Design Events 193

EventMB

MARCH 1, 2023

Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. Miguel Neves Read the Complete Story On Skift Meetings Skift Take: Despite positive financial results, Eventbrite is laying off eight percent of its staff. as well as cuts to real estate.

Financial 178

Financial Meetings B2C Event Tech 178

EventMB

JUNE 5, 2023

Skift Take: Belonging is a focus of the “Guiding Principles in Experience Design” study released during Marriott’s Association Masters Customer Conference. Andrea Doyle Read the Complete Story On Skift Meetings The gathering showcased both the benefits and challenges of fostering belonging at meetings and events.

Conference 156

Conference Meetings Event Design Events 156

EventMB

AUGUST 8, 2023

Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth. Stova Read the Complete Story On Skift Meetings It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster.

Marketing 131

Marketing Meetings Event Tech Tech 131

Attendease

OCTOBER 31, 2023

Finally, consider whether you need a customized onboarding experience. Some software providers offer standard onboarding packages, while others offer the flexibility to customize the onboarding process to meet your specific needs. Ask about the availability of customer support and their response times.

Event Management 195

Event Management Management Events Event Planning 195

Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our Gromlich agrees.

2024 102

2024 Technology Global Events Tech 102

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.

Banking 195

Banking 2023 Speakers Entertainment 195

Conferences that Work

AUGUST 14, 2023

The customer had received a batch – 30 gallons sprayed on — and it was the wrong color. The customer had received a new batch, which was the right color, rejected the new batch because it didn’t match, and returned the new batch to the factory. So Joe was going to create a blend of the old and new colors and send it to the customer.

2006 156

2006 Negotiating Conference Meetings 156

Event Marketer

NOVEMBER 28, 2023

Each section of the experience tells a story of how Mastercard drives innovation, connects people to people, businesses to consumers, and how we partner together in the ecosystem to deliver actual real-world results.” –Amy “We took the particle theme of movement, moving forward.

2023 104

2023 Education Tech Marketing 104

EventSource

NOVEMBER 9, 2023

With Christine Lim Photography capturing their love story, every detail was meticulously planned by Lexington & Co. Robert Weir Beauty Empire Customs Odin Quartet M1LAD Paper Palette During the lively photo session, the couple’s love shone brightly, with Empire Customs dressing the groom in impeccable style.

Events 98

Events 98

StraussCA

AUGUST 25, 2022

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. Writing a story that resonates with your audience, there are a few steps that you as an association or your marketing team can take to include in your campaigns. What’s your Story? Customer is King.

Marketing 98

Marketing Social Media Tech Management 98

GEVME

AUGUST 19, 2021

Stories from the music, culinary, circus and theatre industrie s. The professionals shared their story of creativity borne by necessity, and what led to their decision to stage a 24-hour circus performance in a bid to make it into the Guinness Book of World Records as the longest live circus performance.

Travel 296

Travel Fashion Sports 2021 296

Canadian Special Events

FEBRUARY 14, 2024

The stage boasted a scalloped drape backdrop, crystal chandeliers, a custom-branded podium, art-deco-wrapped pillars, and a floral landscape. Tablescapes became a canvas for the designers to narrate the client’s centennial story. Each element was meticulously curated to showcase the brand’s centennial celebration.

2023 97

2023 2022 Event Design Marketing 97

Event Farm

MARCH 24, 2023

This blog is designed to ensure you are making the most of your event planning process, getting great results, and establishing a funnel of potential customers for your products or services. It allows your sales team to better manage communication with leads, customers, and partners throughout the sales process. Watch the Replay 1.

Social Media 183

Social Media Marketing Event Planning Events 183

Planning Pod

JANUARY 17, 2023

This high level of customization makes it easy for you to keep your informative BEOs short, sweet, and scannable. Planning Pod’ s all-in-one venue management platform includes customized banquet event orders that can be easily shared with clients, caterers, vendors and coordinators. Want to learn more about Planning Pod’s BEOs?

Food and Beverage 135

Food and Beverage Contracts Venues Management 135

EventSource

SEPTEMBER 19, 2023

Every frame captures the intimate moments shared between the couple, creating a visual story of their love that emanated warmth and sophistication. The ceremony was a heartfelt reflection of Samantha and Kenny’s love story, infused with personal touches and beautiful melodies.

Entertainment 92

Entertainment Venues Events Meetings 92

PCMA Convene

FEBRUARY 16, 2024

(Farshid Assassi/Assassi Productions) It’s one thing to read about Black history, but stepping foot in the places that tell the story of the Black experience in the United States adds layers of experience that engage visitors at a deeper level. Learn the real story about cowboys in the Old West.

Retail 59

Retail Banking Tourism 2016 59

EventSource

DECEMBER 7, 2023

With the lens of 3Photography capturing every mesmerizing moment, the couple’s love story came to life in a symphony of both beauty and elegance. Eminent Allure King & Bay Custom Cl. Hosted at Malaparte - Oliver & Bonacini , Sarah and Dave’s wedding unfolded like a modern-day fairytale. Caterer Kleinfeld Hudson's B.

Venues 92

Venues Events 92

Event Marketer

MARCH 17, 2024

And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Event Marketer

JULY 5, 2021

The tour offers consumers the opportunity to design their own custom sandals using exclusive webbings, buckles and threads. delivering the kind of comeback story brands could only dream of at the height of the pandemic. delivering the kind of comeback story brands could only dream of at the height of the pandemic.

Retail 111

Retail Healthcare Social Media Marketing 111

Event Marketer

JULY 19, 2021

Those hints paid off with an environment inspired by FX’s spine-tingling anthology series, “American Horror Story.” The consumer pop-up promoted two premieres: the 10th season of “American Horror Story: Double Feature” on FX and a new anthology series, “American Horror Stories,” airing on FX on Hulu.

2021 141

2021 2020 Marketing Event Marketing 141

EventBank Insights

JANUARY 6, 2020

Enhancing customer experience. AI will play a big role in 2020 — from virtual customer assistants to AI driven marketing campaigns. This will ensure that marketing has accurate and real-time views on the customer interactions and recommend next steps. Messaging Apps as Customer Service. Next-level personalization.

2020 139

2020 Marketing Social Media B2B 139

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime.

Event Marketing 141

Event Marketing Marketing Social Media 2021 141

Ins'Tent

DECEMBER 4, 2023

Inflatable Grinch : The story of How the Grinch Stole Christmas is a holiday classic tale. With the inflatable Grinch, you can bring the story to life in your neighborhood with his gorgeous green appearance and mischievous smile. However, the fun doesn’t have to be limited to just spooky stories and candy.

Marketing 52

Marketing 52

Coterie Spark

APRIL 3, 2024

Below are our favorite behind-the-scenes stories! Kelly This story ends with a magical carriage ride to Rockefeller Plaza, seeing the famous Christmas Tree aglow, and sipping delicious wine from coffee cups with Candace. We joined the crew and helped them move the custom couches and tables ordered specially for the event.

Conference 95

Conference Meetings Transportation Entertainment 95

Social Tables

FEBRUARY 3, 2021

A great website shows off your best work, targets your perfect audience, and tells a story about you and your business. Potential customers don’t have to search for a way to reach out — it’s right there, right away. Their website does a great job of telling the team’s story and making their vision clear.

Event Planning 173

Event Planning Hospitality Corporate Events Events 173

Skift

JULY 18, 2021

Buying Five9 will complement Zoom's Phone service, and add new business customers. Matthew Parsons Read the Complete Story On Skift. Jim Reardan / Unsplash Skift Take: Zoom's been riding the video conferencing wave for a while now, so can easily afford to look elsewhere.

Travel 111

Travel Meetings Events 111

EventSource

NOVEMBER 14, 2023

In a tapestry of rustic elegance and vibrant celebration, Jasmine and Mateo’s love story unfolded like a living masterpiece. With the talented eye of Renee Brock Photography capturing every fleeting emotion, their wedding day became an unforgettable symphony of joy and romance.

Venues 86

Venues Events 86

Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience.

Hotels 83

Hotels Social Media Travel Hospitality 83

PCMA Convene

OCTOBER 7, 2021

For the Convene September/October issue cover story , we focus on how the pandemic has spurred the development and growth of different business models in the events industry. Our customers (and their customers) have a renewed appreciation for the power of in-person events to network and drive commerce. Bob Priest-Heck.

2020 105

2020 Global Events Events Meetings 105

Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s always more powerful to let your customers and attendees share their stories than to ask them to listen to yours.

Marketing 119

Marketing 2020 Event Marketing Speakers 119

Event Marketer

DECEMBER 11, 2023

This season, sponsors stepped up to the challenge (as did Taylor Swift , but that’s another story). There was also a full locker room buildout, with custom jerseys, helmets, cleats and other accessories featuring e.l.f. Cosmetics, sponsors hailed from a range of categories and delivered a range of experiential moments.

Sports 109

Sports Sponsorships Wireless 2023 109

Event Marketer

DECEMBER 15, 2023

Attendees stepped into a curved, dark tunnel lined with video screens and found themselves surrounded by a multicolored particle stream as the story of the brand’s evolution and continuous commitment to innovation unfolded around them. For its best-in-show-winning booth at the Kitchen & Bath Industry Show (KBIS), Jan. 30 to Feb.

2023 90

2023 Trade Shows Retail Automotive 90