Event Leadership Institute

SEPTEMBER 12, 2019

I was sitting with a new client, the chief marketing officer of an investment bank, when he made this seemingly obvious, but rarely implemented, request. Two of the biggest imperatives facing planners today are ROI (demonstrating an event’s value) and “big data” (using analytics to glean useful insights on your attendees).

Meetings 40

Meetings Social Media Banking Speakers 40

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 167

Social Media Marketing 2014 Speakers 167

Social Tables

OCTOBER 21, 2016

Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you will often be met with an uncomfortable shrug. In order to do this properly, it’s first necessary to define success.

Meetings 60

Meetings Corporate Meetings Event Apps Events 60

FoodStorm

NOVEMBER 19, 2018

Catering Management systems such as FoodStorm can provide detailed analytics on your sales, such as performance by Product, Location and even Time of Day. Here are some examples of goals to set for your business: Increasing catering sales is of course a common goal.

Social Media 66

Social Media 2019 Marketing Management 66

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. The data and insights help you improve future events.

Event Management 130

Event Management 2023 Management Healthcare 130

PCMA Convene

APRIL 30, 2016

Developed in part by Affectiva co-founder Rana el Kaliouby through her work at the Massachusetts Institute of Technology’s Media Lab, the emotion-sensing analytics program has a variety of possible uses. Our technology measures, frame by frame, how a person responds, analyzing their emotional journey. What about online education?

Advertising 40

Advertising Education Technology Marketing 40

Canadian Special Events

DECEMBER 3, 2017

When it comes to measuring the success of an event, it’s imperative to plan ahead. Not only will effective event measurement demonstrate achievement of goals and objectives, it will also give you invaluable insight as you begin to strategize the design of your next event. What event objectives are you planning to measure?

Events 40

Events Marketing Tech Speakers 40

Bizzabo

JULY 17, 2018

Some companies are marketing driven. At Bizzabo , our underlying belief is that our customers hold event marketing knowledge that is stronger than anything we can envision ourselves and that’s why we’re led by the desire to learn from them and grab their own insights at every stage of the development process.

Consulting 48

Consulting Events Management Event Marketing 48

PCMA Convene

JUNE 27, 2019

Real-time data analysis has become the driving force behind digital event marketing. Our panel discussion explored the concept of agile marketing, and I’ve synthesized the takeaways here. More than a methodology, agile marketing is an entirely new way of thinking about your organization, especially as it pertains to marketing.

Marketing 40

Marketing B2B Events Education 40

Arlo Training & Events Software

NOVEMBER 13, 2019

Running a course is no easy thing. All the details that need to be dealt with (things like registering attendees, organizing a physical location to host the course, managing a website for the course, collecting payment) are all things that have to be done each time you run that course. What is a course, exactly?

Management 20

Management Social Media 2016 Marketing 20

Eventtia

DECEMBER 16, 2022

The global event management market is estimated to be worth $6.36 To get the CMP title, a person must show that they are good at negotiating contracts, planning events, managing risks, and marketing. Once certified, you can use the CMP logo on your website and marketing materials, giving you an advantage over non-certified competitors.

Event Planning 48

Event Planning Social Media Contracts Negotiating 48

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 60

Social Media Marketing 2014 Speakers 60

Bizzabo

OCTOBER 12, 2020

There are a multitude of apps out there that can facilitate branded live streaming and audience interaction, including social media apps such as Instagram or TikTok, in addition to platforms which can give a more professional feel and more in-depth analytics. Augmented reality. Audio reality.

Event Tech 85

Event Tech Tech 2020 Technology 85

Eventmobi

SEPTEMBER 17, 2021

That’s because these communities are focused on professional development and product training. With an event community, professionals can upgrade their skills through webinars and other training content. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run.

2021 370

2021 Event Technology Social Media Marketing 370

Bizzabo

APRIL 26, 2018

And of course, you want to make the best possible first impression. Of course, all of these features are even more powerful when they are synced with the registration data from your event managements software, such as Bizzabo. 6) Assemble a Well-Trained Event Staff. 4) Create a Logical On-site Check-In Flow.

Social Media 49

Social Media Events Event Management Event Apps 49

EventMB

MAY 22, 2022

Music is best used to draw a crowd and then your salespeople must be trained to hold their attention after the performance is over. Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial.

Trade Shows 167

Trade Shows 2022 2017 2018 167

Eventory

FEBRUARY 1, 2019

Thus, information about whether they are valuable to employees or not is necessary for the organizers, as they spend 30% of the marketing budgets on the event marketing activity. Finally, the company’s culture is a commitment to the company and the community and a mindset consistent with its external marketing communication.

Corporate Events 78

Corporate Events Financial Technology Events 78

Eventory

SEPTEMBER 19, 2018

The area is, without a doubt, a wide one and covers topics that may concern not only those working in marketing departments. Among participants, you can find marketers, leaders, Social Media enthusiasts and influencers, business developers and so on. Keeping up with Social Media marketing trends. Intrigue Summit.

Social Media 79

Social Media 2019 Conference 2018 79

Eventmobi

JANUARY 9, 2023

That’s because these communities are focused on professional development and product training. More than any other marketing channel, face-to-face experiences—whether in-person or via curated virtual meetups—will solidify a sense of community and help sustain them in the long run. Build Connections with Events & Meetings.

2023 195

2023 Social Media Events Event Technology 195

Eventmobi

JULY 18, 2019

Moreover, if and how long people look at flyers is difficult to measurable. With people now constantly on their phones and online, it’s easy to use an event app, onsite digital signage, email marketing, and social media to communicate with your audience. And all of this for a few seconds we take to look at those paper products.

Event Apps 199

Event Apps Advertising Tech Social Media 199

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Eventory

JANUARY 24, 2019

This often involves the necessity to send them to a series of trainings, or make them read countless manuals (and still grope in the dark while using some of the tools). Of course, this is only happening in the perfect world. Unfortunately, experience (and research) shows that this does not apply to all marketing departments.

Management 104

Management Marketing Social Media Transportation 104

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

SpotMe Blog

MARCH 2, 2023

Plus, if you run training events like hundreds of our life science customers who host speaker trainings, advisory boards, etc., This will not only help you develop training content that meets their needs and expectations. Especially if you’re a pharma company running a training event for healthcare professionals.

Events 130

Events Speakers Healthcare Social Media 130

Eventtia

JANUARY 19, 2024

This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. Data Lake Hosting: Linking event data with existing data lakes for advanced analytics and insights. What is Cvent?

Event Management 62

Event Management Management Retail B2B 62

GEVME

JUNE 9, 2021

To measure these objectives, you need to establish KPIs. Virtual event platforms provide metrics that can measure these objectives readily, for instance, event shares. . From this, you define objectives and KPIs for them to measure. Consider demos, training, etc., The next step is to identify SMART Virtual Event Goals.

Event Management 156

Event Management Social Media Management Events 156

Eventtia

JANUARY 26, 2024

This article assists marketing managers, IT experts, and event professionals in deciding among Cvent, Bizzabo, and Eventtia as an alternative by analyzing their strengths and weaknesses. Eventtia provides one of the market’s most customizable event management platforms. What is Cvent? This is where API integrations come in.

Event Management 62

Event Management Management Retail B2B 62

GEVME

AUGUST 29, 2018

The meetings and events industry is buzzing with terms like symposium, conference, workshop, training…we could go on and on. Of course, your plan will largely depend on what your expertise in this field is. Market your workshop. You’ve more than likely attended a workshop before, although it may have been called something else.

Events 149

Events B2B Conference Banking 149

Event Industry News

FEBRUARY 4, 2021

With time always permitting, we have all been making a whole lot of lists too of course, from things to do today to favourite films to what we’re going to do when curtain lifts again. In the spirit of both those things, EIN has compiled a ‘10 of the best’ hitlist of what’s available now to event planners putting shows of any sort online.

Conference 98

Conference Tech Events Event Tech 98

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Hubilo Blog

DECEMBER 7, 2018

From mobile event and conference app, event networking app, social event app, event registration app , a range of event management apps exist in the market for multiple types of events with set event app features. Event app automation solutions are on the rise in the market for obvious reasons. – Conference Apps. Select vendors.

Event Apps 85

Event Apps Social Media Tech Trade Shows 85

Bizzabo

NOVEMBER 6, 2019

Discover best practices for collecting event data, how to personalize the event experience, best practices for measuring event personalization, and more. For savvy event marketers looking towards 2020, this is a great opportunity to drive more personalized experiences and authentic ways to engage. Let’s get to it! The Persona.

2020 51

2020 B2B Marketing Event Marketing 51

Bizzabo

JANUARY 29, 2019

These types of events are often used to convert B2B prospects by providing valuable or exclusive information, but workshops can also be used for internal trainings. Event success can be tracked, measured, and assessed with the help of a leading event software. You’ll even discover some training workshop ideas too.

Event Ideas 55

Event Ideas B2B Tourism Events 55

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

2023 52

2023 Conference Healthcare B2B 52

Bizzabo

NOVEMBER 15, 2018

They are held to educate, inform, or train attendees. A 1 Day Trends & Innovation Program that will train your team in the must-know consumer insights, trends and innovations surrounding your industry. 2 days focused on what to expect in the next 12 months in marketing technology. Predictive Analytics Innovation Summit.

Tech 168

Tech 2019 Conference Technology 168

Nunify

AUGUST 3, 2021

It has become the primary channel for marketing, communication, sales, and support. This is a challenge to experienced digital marketers, let alone event organisers. On a board level marketers conduct events for these key benefits. Typical use cases of webinars include training, lead generation, and product demos.

2021 98

2021 Sponsorships Speakers Event Apps 98

Cvent: Event Marketing

APRIL 10, 2019

Event planning encompasses tasks at all stages of the event cycle, like event marketing, event sponsors, venue sourcing, event branding, building an event website, and more. This event could be an appreciation event, a holiday party, training, teambuilding exercise, and more. Event Marketing. Need Some Event Marketing Tips?

Event Planning 46

Event Planning 2019 Food and Beverage Social Media 46