Super Bowl LI Offers Insights on Winning Events
SmartMeetings
FEBRUARY 7, 2017
With outdoor dining and entertainment space Avenida Houston, major convention center renovations and hotel openings, Houston did its best to prepare to handle the influx of travelers. Planner’s takeaway: When selecting entertainment and keynote speakers for your next event, do what Lady Gaga did: make the audience a priority.
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